Ma Honeycomb CEO Chen Yu: "Reverse customization" special products based on large data

Summary: Ma Honeycomb CEO Chen Yu 27th in the Internet Conference received the Phoenix Technology interview. In the early August, the Chen Yu announced that the first batch of products had achieved good sales performance and market response, according to a large number of reverse customization products.

Ma Honeycomb CEO Chen Yu 27th in the Internet Conference received the Phoenix Technology interview. Early August, the MA Honeycomb announced with the road travel industry cooperation, based on large data launch "reverse customization" special products, Chen Yu said, the first batch of products have been very good sales performance and market response.

The so-called "reverse customization" products, will be based on the traveller's willingness to travel data or booking, targeting destinations, travel, time, budget and other preferences for personalized product customization.

Chen Yu said that the MA Honeycomb special is not to do the tail goods, but pre-sale and reverse customization. Pre-sale and reverse customization on the one hand to reduce the pressure on their own inventory, on the other hand in the pricing of more initiative. The future will be and art dragon, easy to use cars and other partners together, through the MA Honeycomb large data analysis and pre-sale reverse mode, for the O2O model to bring more accurate passenger flow and orders, at the same time for the traveler to bring real benefits.

The following is a transcript of the interview:

Phoenix Science and Technology: Phoenix Science and technology users are good now we are interviewed by Mr. Chen Yu. Simply tell us about the leeches.

Chen Yu: Everyone Phoenix technology friends good. I believe many people have used our products, MA Honeycomb as China's first tourism social platform, then we now have more than 50 million users, whether on the plane or in the pub or in the hotel, often can see the traveller use the product of the leech.

Phoenix Science and Technology: MA Honeycomb More emphasis on tourism introduction products, how to maintain user activity, so that the content of UGC more rich?

Chen Yu: The one who got up is actually a community, and there are a lot of travellers sharing, including myself, actually. The community platform for the hive gives many travelers the fun of sharing a trip, whether it be with family, friends, and the community atmosphere of a flock of birds, more travelers come to this place to find like-minded companions who can travel together, one of the DNA of the hive.

Phoenix Technology: Now is the mobile internet age, what are the products and features of Ma honeycomb in mobile internet?

Chen Yu: The growth of the MA Honeycomb and mobile internet are inseparable, we more than 50 million of the customer 80% are from the mobile network, the MA Honeycomb series of products to help travelers different needs, there are travel raiders, travel translators specifically to solve the problem of Chinese travel abroad, as well as travel agents to pay the products, There is also the first half of this year international hotel experts specifically to help you in that global travel time for how to set the hotel's problems and application. There are also a number of online applications around the world that we apply to cover travelers before, after, and after rows.

Phoenix Technology: Ma Honeycomb and on the road travel industry to launch a reverse customized products, can you introduce this product?

Chen Yu: Actually said that before the reverse customization I think today's Ma honeycomb I think and the original Ma Honeycomb has changed a lot, is this year. This year I had a new reference in the company at the beginning of the day, that is, the past of the MA honeycomb We are a share companies, there are a lot of users to share the exchange, from today's Ma Honeycomb, is a data company. Actually travel is a strange place to experience, there is a lot of curiosity about the unknown, and these intellectual curiosity, in addition to having the quality of high-quality information to let it answer, in fact, have structured data to enable you to fully objective and rapid understanding of this information, which has now become the core of the MA honeycomb competitiveness.

We and partners in fact is a cross-border O2O cooperation, in a decade of very rich service experience, they have a very good knowledge of industry resources, in the MA Honeycomb and on the road cooperation, in fact, through the large data of the MA Honeycomb, analysis of consumer demand, We tailor the products and services for travellers in line with these consumer needs. For example, we can set out from Beijing to travel to Hong Kong, 1999 yuan, such a ticket, such a ticket is actually the most suitable for the five-day traveler. Because the data of the MA Honeycomb, most of the travelers are five days of travel, are the formation of late morning and evening, in response to such characteristics, for such a number of industry resources, through these reverse customization, the airlines to solve the problem of inventory, MA Honeycomb found a more suitable price, In fact, this is a very good O2O case.

Phoenix Technology: Now a lot of online travel companies also launched a number of special selling products, MA honeycomb This reverse custom special selling products and their special selling products what is the difference?

Chen Yu: Maybe everyone is a special product, but I think this is the rear of the MA Honeycomb products behind the launch is a large data to do support, and the MA honeycomb specials we are basically not do the tail goods, we are doing is pre-sale and reverse customization, Because only pre-sale and reverse customization, whether it is a tourist resource is also more willing to see, we can through the pre-sale of the way to digest the long-term inventory, on the one hand to reduce the pressure on their inventory, on the other hand in the pricing of more initiative, reverse customization is actually the same. We can use the user's needs, to stimulate the market's purchasing power, through this purchasing power and the travel resources side technology matching, both of which are the new marketing methods and channels to sell new products and services. Users will also receive very good price concessions.

Phoenix Technology: We are now the first batch of reverse customization of the product sales how is it?

Chen Yu: In fact, I also share in the meeting today, for example, such as Maldives, the Maldives is our pre-sale products within 48 hours of sales 826, this is the traditional sales model inside 400 times times, this efficiency is very high.

Phoenix Technology: In the future will also introduce what reverse custom products?

Chen Yu: Ma Honeycomb Now, we're at the core of big data, then we are looking for various industries and various categories, including all regions, is a high quality service standards, and then have a strong advantage of the tourism resources of the partners, whether the car, or local tour, or even air, the hotel, each mouth end we are docking. Including now many high-quality partners in the industry has been completely docking, such as foreign booking, such as the domestic art dragon, Ctrip, including Easy road with such a partner, we have completed the docking. We hope that through this analysis of the large data of the MA Honeycomb and the reverse mode of the pre-sale, we can bring more accurate passenger flow and order for the O2O model, and also bring the real benefits to the traveler.

Phoenix Technology: The next batch of lines have certain?

Chen Yu: The partner with the Leech Hive has been busy making us very busy, in the continuous docking process we will select the most suitable for everyone in the current season, but also according to our large data forecast pre-sale products, will be the most urgent needs of the product launch, in fact, we now back-end of the inventory has been very rich, Let's have a little more patience to make better products and services to select the most ready to push to the front. Let everyone enjoy better service and quality.

Phoenix Technology: OK, thank you.