Ma honeycomb exposure online travel UGC insider brush praise into Internet unspoken rules

Recently, MA Cellular Travel Network CEO Chen Yu on the micro-blog, where the public relations companies pay for the hotel to write "positive evaluation", causing uproar.

"Daily economic news," the reporter contacted Chen Yu, he said that the total number of Ma Honeycomb received more than 600 people to go to where the public relations company report. The reporter then contacted where to go to the relevant public relations responsible person, its response said that currently do not comment.

Shangxiang, founder of the grid, told reporters in an interview, with the online tourism enterprises to UGC (user generated content) market competition intensified, Employment Network "Navy" brush praise has become the industry unspoken rules, not just online tourism, reviews, the electric business industry situation is even more, the current integrity of the Internet environment urgently needed to improve.

Online travel peers "infighting"

"If you want to go to the hotel to write positive comments, we can give you 500 Yuan travel fund." "Last week, Chen Yu a long microblog posted on Sina Weibo, triggering thousands of forwards. Chen Yu said in the microblog, "some of the senior users of the MA Honeycomb also received similar solicitation letters." To this end, "Daily economic news" reporter contacted Chen Yu, to understand the ins and outs of the matter.

Chen Yu said that March 3, the first time, MA Honeycomb received a user report, said that there is an account to invite senior users to where to go online booking hotel to write a positive evaluation, the article through the audit released after the award of 500 Yuan. As of April 23 12:38, the total number of Ma Honeycomb received more than 600 reports, involving more than 60 accounts, IP addresses concentrated in 5 regions. Chen Yu that the matter to this extent "is not a simple case", so through micro-blog disclosure of the matter, hoping to go where the authorities can face and seriously deal with.

The reporter contacted where to go to the public relations responsible person, the other side said, the matter does not make comment at present. And according to the reporter observes, where to go net customer service has commented in Chen Yu's microblog, where to go hotel reviews are from the user's true comments.

Chen Yu to reporters that there is no so-called "positive evaluation", only real evaluation. In the long run, any paid "positive evaluation" is an injury to the online travel industry.

Industry analysts said that the domestic hotel booking business increasingly fierce competition, employment Network "Navy" brush praise, to find the tourist talent published soft and other means has become the online tourism industry unspoken rules.

Brush praise into the industry unspoken rules

Senior Internet researcher Wang Kuanxiong in the above incident issued a sigh, "money to buy praise in the domestic internet industry is not surprising," the internet has even spawned a "bad judge" this profession, the crackdown on the network "Navy" has become every UGC site to face the problem.

Shangxiang in an interview with the Daily Economic news reporter, said that the employment of "navy" praise not only occurred in the line tourism industry, reviews, the electric business industry situation even more. It was thought that in the mobile internet era, this phenomenon will be changed, but the current trend of change does not see.

For the development of domestic UGC website and its short board, Shangxiang that to improve the environment of industry development, we should start from three aspects: one is the urgent need to improve the integrity of the Internet environment; second, the UGC site itself to strictly prevent the emergence of false comments, the site through technical means or manual screening, enough to remove false information; third, UGC Web site should consciously resist spending money to buy praise behavior.