Ma Honeycomb teamed up on the road to publish "reverse customization"

Absrtact: The Traveling social networking website Ma Honeycomb and the aviation service provider on the road travel industry recently reached the strategic cooperation, both sides together domestic and foreign tourism Bureau, the airline, publishes the reverse custom traveling product, promotes the tourism profession personalized service. The two sides released the first batch of reverse custom production

The Tourism social networking site MA Honeycomb and the aviation service provider on the road travel industry recently reached strategic cooperation, both sides together with domestic and foreign tourism bureau, Airlines, the release of "reverse customization" tourism products, promote the tourism industry personalized service.

The two sides released the first batch of reverse customization products, which are customized and presale according to the user preference data, in addition, the series of reverse custom tourism products developed by Hainan Airlines, Brand USA National Tourism Administration Massachusetts Tourism Bureau will be online soon.

Reverse customization, usually through the aggregation of large numbers of users, to the business of centralized procurement behavior, such as group buying.

Ma Honeycomb CEO Chen Yu that in 2014, the tourism industry from the seller's market into the buyer's markets, the user's personalized needs will become the mainstream. Pre-sale + reverse customization of the C2B mode is different from the previous Ctrip or where to wait for traditional OTA service provider mode.

Chen Yu revealed that the current average of more than 3 million people a day through the MA Honeycomb planning itinerary, about 200,000 people participate in travel questions and answers, 100,000 people book hotels.