Ma Jiajia entrepreneur: marketing like chasing chicks

Entrepreneurship six months, in the visibility of small, many people let me give their products to talk about marketing, I said I will not do marketing, we never want to do marketing, we are good at building the main body of marketing, my products I can do, you I do not. So there is: when people say that a brand marketing is too good, in fact, often the product is very cool, such a team in fact, rarely in the marketing effort, when people say that a brand product is too good, this is the marketing is very cool, such a team in fact, rarely in the product.

The products discussed herein refer to everything that is being marketed, including physical products (electrical business), Internet products, star/cartoon images, content texts, etc. And marketing refers to the means. Some children's shoes mentioned content marketing, the essence is to increase the subject of marketing. Content marketing content, also belongs to the product. We separate the two parts to analyze the problem, and the actual process should be seen in the unified effect.

In the process of making a brand, some brands are by means of method-led, that is, the channel of advertising, hunger and thirst marketing, lottery marketing, manufacturing line activities, and so on, and some brands are dominated by the main marketing. Can be understood as a woman to deal with men there are two routes, one is for their own makeup, one is for men to cook. Many people in the research marketing, focus on the means and technology, and products are limited to physical products. In fact, the subject of marketing is actually broad.

Which of the well-known brands, innate conditions and marketing means more important?

Marketing like chasing chicks

In the current context of the public Internet, the more terminology is memorized, the more useless money is often spent. Instead of forgetting all the terminology and concepts associated with branding in your mind, go back to the source and think about how to impress people.

This article aims to discuss the feasible method with the person who is doing marketing, not for layman science. Do not talk about luxury goods, Pepsi, Coca-Cola, Microsoft and other international brands, Facebook, LinkedIn and other foreign first-line internet products, these are for the layman to expand their knowledge of the topic, for the establishment of new brands in China is not too much guidance of significance)

Three conditions required for a pickup:

Some people have more money, in the field of marketing refers to spending money to do a lot of advertising, constantly exposed.

Some have high quotient and good skill. Refers to a deep understanding of users, hit a group of collective personality.

Some people are handsome, that is, congenital conditions are good. Refers to itself is just need, or itself has a topic effect, such as handsome beauty, funny related, taboo related topics.

Which of the famous brands have money, which are handsome, and which live well?

Money, Brain Platinum.

The overwhelming advertising is the most simple and brutal to achieve the best known effect, but often to match the other conditions of people silly. The era of brain-platinum marketing seems to be gone forever.

Innate conditions.

Durex: just need + topic. WG After the sexual repression of the social atmosphere, so that sex has become taboo and mysterious topic, and the Internet so that the Asian culture, the general topic in this period will naturally be flooded with attention.

Poly US Excellent products: just need + topic. Handsome offensive, for their own endorsement, easy to handle the large viscosity of the small girls group.

Thai embarrassed: The style is different big brand combination, the image three-dimensional, the burst point is dense.

Live Well

Hit a generation of collective personality, causing resonance. Collective personality, straightforward point is to become a lot of people's fantasy point, or caused great resonance. For example, Dong Cang jing Empty, the story of hanging silk, for their endorsement, follow your heart and so on, are more popular collective personality. This kind of brand has every guest, gathers the United States excellent product, "lovelorn 33 days" and so on.

In general, the above 3 conditions are best to account for more than two, in order to form a good marketing effect. For example, the same is a large-scale advertising, why Gado deeply rooted, the brain platinum is slightly disgusted, is because Gado at the same time occupy a lot of money and live well two indicators, although they live well, but alongside on the live particularly good "China good voice", and "China good voice" is typical hit collective personality of the variety show, Successful reverse attack. However, the brain Platinum "two to the explosion" of the advertising content, in the transition after the flood instead hit the contemporary people like emptiness, cold jokes of the content of the psychological, also deeply rooted. Just like "the most dazzling national wind", such as the promotion of urban and rural integration of the culture of the song, the literary and artistic youth to ridicule, high popularity, this is the Chinese public context interesting place.

In addition, such as Okamoto, Okamoto and Durex is also just need and taboo topic, also have excellent congenital conditions, products even better than Durex, but why Durex wind, Okamoto but tepid? Durex the use of content marketing, greatly increased by the marketing of the main body, with high-quality text to make taboo and funny, The combination of the two swords must be a multiplication effect, Okamoto can only be a catch.

For example, the electric business industry, frankly speaking, the essence or sell goods, in homogenization and its serious time how to stand out? By physical products? The simplest and most effective way is to pull up those who have souls, the soul of the employing people to the product soul, such as every guest, a T-shirt has what the soul, but pulled on Han Yu Li is different, immediately became a "free fearless" symbol, the contemporary young man's G-spot was hit. It has to be thought of as a star endorsement strategy, but many products to find a star and no brand soul can be said, most of the star artists are nothing more than money, they have no collective personality, such endorsement is simply to prove that their products are not street goods, from the brand there are 108,000 of miles.

Poly-Mei Excellent product strategy is a typical money many people handsome plus live well, take into account the ground advertising and television advertising, congenital conditions occupy the just need and handsome people offensive, "for their own endorsement", "I can prove this is whose era" and other hit the collective personality of the micro-film works. Three-pronged, not fire, the current short board is not enough humor. But with "up every day", "big Change," and other high-quality variety show closely combined to make up for the Chen Au I completely not funny short board.

Three strokes of the girls, your brand accounted for the time?

Powerful set up early, not well-known also have no money, how to do? Of course, first from the innate conditions, force very fierce, taboo, beauty, funny all accounted for; then go "Live Well" route, hit the collective personality "young people should do what they want to do", let a large number of graduates were forced into the state-owned enterprises to test the tears of civil servants. Do not have money to do a lot of advertising, how to do? It doesn't matter, personified, only pick the team members with explosive points, and then the people constantly appear in the major media.

Brand to hook the reverse attack, preferably from the "live Well" on the work, "Live Well" is a brand eq. Looking ahead 2013, the brand that can be swept without any condition is afraid to only learn wine. So, want to learn from others marketing means, want to fully analyze itself and in the essential hardware differences, tailored reverse attack.

Ma Jiajia, the founder of the powerful experience shop owner, gun no science and technology founders.