Ma Jiajia, marketing business model is useless

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I found that Ma Jiajia through their own marketing hype, making her forced sex shop in the past a period of time to do a very successful, and even make a lot of Ma Jiajia eyes of the uncle level people admire unceasingly, its marketing thinking also by many enterprises affirmation.

But recently her "powerful Sex shop" and even the whole adult sex products market deserted people have to wonder: only know how to marketing business model has a future?

A store in B1, Sanlitun Soho C, a man stood in solitude, expecting customers to come, and after a long wait, a group of young men and women were laughing into the shop, taking 4 photos and laughing, without buying any products, and for the next few hours, it was still empty.

This is called "powerful Sex Shop" (bubble no erotic products) of the three-Li Tun flagship store, known as the "China's most beautiful sex goods store." Here is also the most successful brand marketing of the spice Shop, the door hung with the slogan said: "Sorry not to enter, not good-looking is not allowed to enter, more than 18cm can be discounted." "In the shop everywhere" after the river still sings the courtyard flower "and so on has the metaphor and the flirt symbol, unceasingly has been arousing most people to the sex goods sensitive nerve.

Founder Ma Jiajia, the young girl labeled "Goddess", "Dong milk" and "The Liberated Man", today has been a number of business forums and business schools to invite the speakers, she talked about entrepreneurship, internet thinking, talk about brand concept of marketing, the relevant speech ppt in micro-blog, micro-trust platform has been countless times forwarded and shared. However, the reality of the powerful spice shop, there seems to be no legend so "fire."

A silent, long time ago.

A young man working in the game, perhaps the powerful Sex shop three Li Tun flagship store real business situation: This shop is not flourishing, because there is no Chinese sign, he had mistakenly thought that it is a clothing Chao Dian.

The powerful Sex shop experience store, which was widely reported by the media at Gaobeidian Xinglong Street in Beijing, has long been quietly closed. The store opened in 2013, in the year of October, Yi Pu and 58 in the city on the transfer of information, but until now the relevant shops do not have a user.

Of course, the depressed adult stores are not just powerful Sex shop. During the day, in a street shop off three miles from Soho, an adult-orange spice shop did not get many customers from the bustling crowds, until only a few guests arrived after nightfall.

Interestingly, the most internet thinking of the "powerful Sex shop" online mall is still in the building, and orange adult shops in the doorway of the electronic billboard is constantly flashing their own shop web site.

"Some of Ma Jiajia's marketing practices are interesting, but it's unrealistic to rely on a few slides to subvert the adult product industry," he said. According to the industry, the traditional line of adult goods industry in the online channel business as early as 2007, 2008 began to try network channel sales. 2010, online sex goods sales platform of the spring hall sales have reached tens.

It is clear that the adult supplies industry, which is in the eyes of the outside world, needs to be rescued by internet thinking. More importantly, the market has long since gone from a few years ago to a high growth period on the line. Perhaps there are some entrepreneurial opportunities in brand marketing, but compared to electronic products, the market's entrepreneurial difficulty to be exponentially doubled.

The Goddess is just a bottom distributor.

In the end, there is still no one can say clearly how big the market is for the adult goods industry. Spring Hall founder Shudegang that, apart from condoms, China's adult products market is about 30 billion yuan. However, in the community of Taobao adult products store, it is widely believed that sex toys and aids market only 2 billion of the scale.

The emergence of Ma Jiajia, further pry into the market imagination of adult products, in this from dried fruit to clothing to essential oils, have been the emergence of Internet brands, the adult products market looks like the Virgin land has not been developed.

Like other industries, China soon became a big producer of adult goods, with nearly 99% of its products sold overseas. After the 2008 financial crisis, the European and American market consumption capacity decline, Guangdong and other areas of the sex products manufacturers will focus on the domestic, part of the factory from a simple OEM to try to build brand.

However, almost all attempts are drubbing. It is not surprising that creating a brand of adult products in a relatively conservative country is too difficult. Until today, even condoms, contraceptives and other family planning supplies advertising, can not be arbitrary in the mass media, not to mention all kinds of aids and sex toys.

So would a similar Ma Jiajia team that relies on internet marketing to move around the conventional mass media will change that?

Industry insiders said, by the factory, brand, channel and the bottom of the chain of distributors, Ma Jiajia is just a bottom distributor, even if one day Ma Jiajia rely on marketing to become adult supplies in the "Di-Tong", is still not an industry leading role.

Not to mention the current physical stores of the flow of people, as well as the growth of the physical stores of the rental situation, the entity adult goods store prospects are not optimistic. "A few PPT is very eye-catching, but in the industry and not many people concerned about more than the discussion is a few electric business platform." ”