Ma Jiajia the way to set up a spice shop

Ma Jiajia, a young girl, for such a girl, was posted a lot of labels, the "Dong milk", "the", "thenew entrants", "Sex goods Business", "sexual liberation", and so on, most of these labels are not in line with his age.

The 1990-Born girl is now a forum for entrepreneurs and business schools to invite guests to talk about entrepreneurship, Internet thinking, brand concept of marketing. Since graduating from the University of Communication in 2012, she went into the products industry, and like-minded small partners together, more than a year with powerful (bubble No) sex goods store, from Beijing East Five ring Media University next to the snack Street 20 square meters of small backyards all the way to kill to three Li Tun commercial area.

The media tagged her with too many tags: "Dong milk", "Young", "new entrants", "Spice Dealers", "sexually liberated", which put her on a level not consistent with her own age.

She seems to be enjoying the process. When standing in a group of the same successful entrepreneur, she will always appear abrupt--and the waist of the black straight hair and neat bangs, how to see more like to join the entertainment circle of small stars.

Pick the soft persimmon pinch

In the summer of 2012, the graduating Ma Jiajia and Partners decided to start their own business. In fact, this process is shorter than most people think.

"Career choices can be painful, one is that all the burdens are on you, and the other is that all the fools are in front of you." "She refers to entrepreneurship and employment," then I prefer the former. ”

Ma Jiajia's self-confidence seems to be innate, the girl ghost Horse and "nerves", just as she gave herself "Ma Jiajia" This originated from the "vest" of the same name, people elusive.

Since entering the University of Communication in the summer of 2008, she has almost been on the campus stage. She participated in the performance of the comedy debate video is called "scale largest", was pushed on a number of major video site home, the total number of broadcast even close to tens of millions. "A lot of my friends and I just put them on the internet and they explode," he said. "Ma Jiajia said.

It's really hard to measure her with normal thinking. There are often investors in the receipt of a two-dimensional code condom packaging bag After the question, this is really your business card?

From the big environment, China's adult products industry as a whole has always been in the "hidden" state, even if the streets of a large number of hidden shops, but how many people will be a great fanfare to buy sex goods? Ma Jiajia felt this was a very wrong place, and she sensed that the ascent potential was greatest. The sunshine of adult products, fun, this thing is enough to pioneer, subversion, the domestic almost no substantial competitors, may strive for rapid development of space.

She to the media and senior Lo Zhenyu said more bluntly: "The answer is simple ah, now the internet thinking of destroying the traditional world, is to pick up soft persimmon pinch, which industry people quality down into which industry, will be able to take them to the bottom." ”

So, after two months of preparation, on graduation day, bubble whether the first shop in the University of communication next to open. From the campus of the students to squeeze into the bright shop, wearing the blue uniform of the Ma Jiajia, led everyone together to blow up condoms to celebrate the opening of the color balloon, 20 square meters of the store full of youthful breath.

Now the powerful three-Li Tun flagship store is known as "China's most beautiful sex goods store." Unlike the traditional dim, dodgy adult shop, it is spacious and brightly coloured. Hanging at the door of the "Sorry not to enter, not good-looking, no entry, 18cm or above can be discounted" slogan, the store everywhere in the "after the river after the flowers," such as metaphor and flirting with the logo, and constantly provoke most people sensitive to the nerves.

Fei-Praise the founder of the network is very often to pull friends here "play", "are almost as a tourist attraction." He laughed. With Ma Jiajia for nearly two years, because the cause of the sex culture involved, the two entrepreneurs often chat together.

In his eyes, Ma Jiajia is bold and true. Powerful shop in a large chunk of the wall is filled with a variety of aircraft cups (masturbation), once he went to the shop, Ma Jiajia up and said, "otherwise we will cooperate to host an ' international fancy-style"! These are the designated items. "He paused for a moment, how to run such a game in public?" Although these are just sales gimmick, but he still admire her endless ideas.

Until now, when it came to writing every tweet, Ma Jia focused more on what fans liked to see than what they wanted to do. For her, the point of every "release" is a marketing. Her hands holding powder pink tender sex appliances "heavy taste Meng sister" photo, the sentence "is destined to mate thousands of miles, no lesbian meet gay" are the most successful and most classic slogan.

Entrepreneurial upstart

"Sometimes you think of her as a perfectionist with a tendency to procrastinate," she said. "Mangosteen is one of the team members and Ma Jiajia is a college classmate, known for six years." In his view, today's Ma Jiajia has been "carried on" "The new entrepreneurial upstart adult" banner, in fact, she is just an ordinary young people, doing things by feeling, typical procrastination "patients", the midnight is always inspiration.

Like most cities, she takes her cell phone and brushes social media almost every moment. A few times after internship in the Internet company, she such evaluation of the internet industry: "Do not pretend, respect for intelligence, fast." In such a social environment, intelligent people do not have to pass through layers of filtering, you can directly love your users and know how to appreciate the bole. ”

To this end, she took a lot of the last century, the United States "foreign girl" style of the photo, in contrast to her sensual body and her confident, healthy smile, the photos tell "women of the New Age, on the basis of economic independence, have a minute set of wisdom, knowledge and amorous feelings, sex and sexuality no longer to please men, but to please themselves, The relationship between the sexes is transformed into an equal attachment. ”

Yet she faces as many questions as she can. Is the ego hype, or behind the high man? It seems that some people are not accustomed to roomed sell adult products, also do not like such a publicity personality. The road of the Ma Jiajia seems too pass, completely do not have the hard work at the beginning of the enterprise fatigue.

And she immediately replied that there are two praise has always felt that no blessing, one is "vase", one is behind a strong team, "can be so to ' wit ' praise is simply ashamed Ah!"

Make money while you play

In the watercress, Ma Jiajia This introduce oneself: "The child of the giant breast disease, please give her a little life strength." On Weibo, she was keen to wander back and forth between the Goddess and her cock. She will be a super beautiful self-portrait, will be a word choking death to hook up the conversation of the male cock screen upload; she also took her own high alarming hairline and a rare big forehead to poke fun, ridicule said next only Shan hair loss product endorsement.

For example, last year, after a practice of accidentally pulling a ligament, she used her cell phone in her wheelchair to turn the injury into a slimming tutorial--a photo of a sunburn, a big leg from a swollen leg, and a long, muscular contraction, she concluded with fans, "to be skinny and dislocated first." The bottom one was overjoyed.

Near graduation, she chose the school's most legendary teacher Du Yai as her graduation thesis tutor. In Guang Yuan, Du Yai is renowned for his bohemian personality and bold and exaggerated lectures.

"Why do I appreciate Ma Jiajia?" she said. The little girl has her own ideas, can challenge a lot of zombie thinking and system, let people see vitality. She has talent, will act, not like many young people can see the old shadow at a glance. This is not easy under the current education system. ”

Ma Jiajia's mother came to Beijing to visit her daughter and thanked Du Yai. It was not until that meeting that Du Yai knew that the mother of this "personality emancipation" was the headmaster of a middle school and the father was a civil servant. Du Yai that this kind of family mix is very interesting, "the previous generation of teachers and civil servants metaphor of the traditional values of the model, in the body of Ma Jiajia has a bit of a show, and was completely broken, think about it will be interesting." ”

After Ma Jiajia's popularity, reporters often wanted to dig out what she had been stimulated to take on the "difficult to accept" path. She's on Twitter. A plot that she can not endure: the reporter stared at the big eyes and said sympathetically, "you could have chosen a normal career like me." ”

"Because I want to give you a mouth to eat." She said the logic made her feel bad.

"Play while making money" to her appetite. She likes the Virgin business empire founder Branson Endless Creative. "He loves adventure, not at all, the whole hot air balloon around the world, dressed up as a coquettish dancer, these thrilling exciting cool blow days of the practice of his group to bring legendary huge wealth." I spend most of my time creating and socializing, and nothing more than ' finding myself ' and ' finding the same ', of course it's best to play. While playing, while the money earned, but also to be recognized, this high level of freedom is my pursuit of the state. ”