Ma Sha 麾: webmaster How to correct the attitude to do the station

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"Webmaster" magazine and the Anhui Internet Alliance (ahunion.org) jointly sponsored by thousands of webmaster lectures (53w.net) has been to the 23rd period, this period for everyone please come to Ma Sha 麾 Network name: Wind Demon predecessors: 2000 "Volkswagen Software" evaluation editor 2000-2002 "Netizen World" editorial director 2002 "Network Fan" executive editor 2003-2004 Tom Science and Technology channel editor

2004-2005 NetEase Science and Technology channel editor 2005-2006 Mysee Direct Broadcast network PR director 2006-2007 265.com PR Director, Marketing Director 2008-2009 Bianews.com Editor-in-Chief. It can be said that the old world of the editorial industry, the domestic well-known editor-in-chief.

Lectures of the main group, live Group, broadcast Group (a total of 1500 people) has been full, new to the webmaster can add 500 lectures on the newly opened four groups: 27915544 free to participate but please respect the learning environment we will never speak of the webmaster let more want to learn webmaster come in.

Now the wind demon has officially begun his speech today.

Wind Demon: Hello everyone. Today, I tell you the topic is "do stand mentality". This is only my own little experience, not correct, I hope to be able to give you inspiration.

One, do station mentality than technology important

Wind Demon: First, to say why to do the station to speak the mentality, Rome, Rome. Everything has its own laws and processes. The most regrettable is to retreat on the eve of victory. These retreating people are often unaware of the normal laws of things and misjudged the situation. For example, short-term profit and long-term development of the trade-offs, is a common problem that everyone will encounter. What is called short-term profit, such as playing windows, help people hang horses ... These short time are very profitable, or in the forum over advertising, short-term flow will come up a lot. But after that, it's often a station that's been wasted.

Wind Demon: Many people are busy for several years, found that they have not made a station. And some more than their own station late, the so-called very stupid webmaster, but succeeded, is the mentality of the difference. But the other extreme is too big. Many people do the station, come up to get the server, even the full-time technology, full-time art to help. But I think that unless the deep pockets of their own, just started to do the station is not suitable to invest too big. In addition to the initial domain name can be free or cheap. A few days ago to participate in the old K invited to participate in the 5.16 high-end webmaster party to meet the small evil, his novel station every day pv2000 million. But when he was just doing the station, it was a lot of space to put together. By the way, what is the core resources to do the station. Domain name and data is the core resources, must not be lost. But the domain name does not necessarily use too good, the station is like the domain name good valuable. Should not blindly pursue too expensive domain name.

Wind Demon: My former boss cai that domain name is very important, a good domain name can bring a lot of natural flow, but also to facilitate the memory of netizens, even the symbol of corporate brand and strength. But among the 265 of colleagues, there are people who disagree with old Chua. They think many internet users do not remember domain names, often use favorites to save the site. My current idea is that in China to do the station, domain name can not be too difficult to remember, if using a long string of English or meaningless letters, not conducive to promotion. But realize that quite a lot of netizens like to use favorites. Therefore, regardless of their own domain name good, should strongly encourage users to collect their own website. Ordinary station, you use technical means to let user set as homepage, user also can get rid of. But, you let him collect, if he feels that your station has the characteristic, will not be disgusted with.

Wind Demon: I began to do the station in 05, there is no good domain name can be registered. The domain name big guys said 2000 years ago good Rice was registered the light. I then registered a few longer phonetic domain names, there are more than 10 letters bar. Some people say your domain name is too long, bad. But then inadvertently found that the phonetic domain name and your domain name homonym keyword on the very high weight. This is actually Baidu and Google in Chinese search technology competition caused by the netizen is good, to stationmaster is a good thing. Because if you do not register, or can not afford a particularly short domain name, you may register a phonetic domain name, as well as easy to remember. This is Chinese characteristics, foreigners do not understand pinyin, we still have the opportunity to choose a good domain name.

Wind Demon: After talking about the domain name, we talk about the importance of data. Data must be regularly backed up, otherwise the faster the development, the greater the loss. This is my lesson, everybody must remember. My first site was in a friend's room. My friend is in the Telecommunications Bureau, I think the telecom server will certainly not go wrong. So there is no regular backup. Then one time, I suddenly found that the website could not be opened. Then on the FTP will be able to, for a while can not be on. I didn't care, thought it was a network malfunction. The next day, my friend told me that I used the space where the server hard drive was broken. Luckily for me, I was already hosting the server on my own, and the main loss was personal homepage and blog data. Later, I spent a few nights through a snapshot of Baidu, and so on, to restore the content of the blog. When you choose space, you should also ask the space provider does not provide regular backups, if not, on their own regular manual backup.

Wind Demon: The data is finished, we say collect or human flesh choice. Human flesh is human flesh update, that is, manual update. Often have stationmaster said oneself collect millions of data, include how much increase, how much money earns. We also often see what automatically collects, automatically sets keywords, and automatically updates software ads. The acquisition software is hundreds of pieces, everyone can buy a bite teeth. But is gathering a panacea? If we all collect, the Internet is a continuous cycle of limited duplication of content. I have edited several portal sites. Initially, we are competing to collect the system, in order to increase the amount of news, reduce the editorial labor pressure. However, I learned that a number of portals once used a very advanced acquisition system, now back to discard the collection, began to let the editor hand hair. Why? Because search engines have been able to see through most of the characteristics of machine acquisition, whether Google or Baidu are like the original, to heavy, is the core rules of Baidu.

Wind Demon: I have a friend of the search engine-related technology, he told me, search engine is to judge the original "fingerprint" of the article. For example, Old K original a blog, I gathered over, replaced some keywords. Baidu and Google can still recognize me is to copy old K, why? Because the fingerprint has not changed. Moreover, human flesh (manual renewal) also has one benefit, is the content quality assurance. Machine acquisition, the rules are captured, artificial update, for the article is a basic judge of the pros and cons. Everyone in the Internet, for which station is collected or human flesh, I believe that a lot of time can feel it. In addition, in China to do the station, there are some local characteristics, such as what content can not be sent. These sensitive content only by keyword filtering is not enough, not as safe as artificial update. For example, whether a picture is vulgar, whether dew point, machine recognition does not come out. There are such software, but the recognition rate is not high, can not be applied to the acquisition. Even if you want to collect, we suggest that you first collect warehousing, and then manual audit. This takes into account both efficiency and quality.

Wind Demon: Another one, is the development of a certain stage, to continue the personal station, or the transformation of the operation of the company's choice. Many webmaster to a certain stage, will face this difficult choice. Corporate operations can reduce risk, but the cost is high. And not as free as the individual. I counted, in Beijing to register a company, a year of operating costs (excluding wages), probably need more than 20,000 yuan. And after the operation of the company, income is taxable. This is why many people hesitate. In the last few days of the party, through and the blue ideal webmaster Zeng Jianyang Communication, I know the benefits of the company's operations. As a result, the company's relatively high cost to their continued development and growth momentum. Unlike a personal station, if one months of steady earning thousands of dollars will have no power. Secondly, if the future has the opportunity to attract VCs, you take out the company's books more convincing, can be very objective to tell VC your station profitability.

Wind Demon: There is also a temporary thought, is the station is k how to do? The mentality is also very important. Many people stand by Baidu or Google down the right to change the domain name, selling data, a new, I feel wrong. I have been Baidu down the right experience. N a station by Baidu K only a few pages left. But I insist on updating, more than a year later, Baidu resumed the collection, the weight is higher than before. A lot of research SEO webmaster also said, if Baidu down the right, it is likely to recover in a few months. Never give up at this time.

Second, do the station must learn the necessary technology

Wind Demon: Finally say something beyond the mentality. Do the station must learn the necessary technology. It is a disadvantage to have no knowledge of technology at all. What technologies are necessary? Server security is a necessary technique. Now the network environment, not server security, do not have the security station. Have not been hanged horse stationmaster, not good stationmaster. If the horse has been hung, there is no way to learn the solution, is not a good webmaster.

Wind Demon: In addition, is the code optimization. Code optimization is an advanced technique for icing on the cake. Good code optimization allows your program to run more briskly and load more users. SEO, I think is the technology can not learn. When 90% of people are SEO, 10% more silly not seo people, may pick up cheap.

Iii. the balance between advertising and user experience

Wind Demon: Talk about the balance between advertising and user experience. Many webmaster may be users complained that you stand on the ads too much, too like a garbage station. But the individual station cannot blindly copy the portal mode. Portal has a professional sales team, we do not, we can only rely on the Alliance advertising life. League ads if the learning portal in the corner, can only be in the breeze. So we have to put it in the text. Eat first to talk about development, this is to do the station must be a positive mentality. Before you solve the problem of survival, people say rubbish. It's good to have a big development.

Wind Demon: I have a friend of design director, I asked him to help me design a beautiful template, he refused. He said that personal station soil point, grassroots than spring more adapted to the needs of netizens, because most netizens are also grassroots. The personal station of the soil point is popular instead. However, the interface can be soil, but must pay attention to div reconstruction. 10 times-fold increase in load after Cnbeta template refactoring

Iv. Future Gold Mines

Wind Demon: Time is not much, and give us a talk about the future of some gold mines I think

1. Local station

2. E-commerce

3. Vertical Application

4. Agricultural information

The local station is a positive trend because everyone is concerned about things around us. The future netizens will certainly go to the portal. E-commerce is because of American experience. Only E-commerce prosperity, stationmaster can really rich. The vertical application, because the competition is small, the user loyalty is high, similarly is the advertisement value very high direction. Agricultural information, because most of China is farmers, with the popularization of the Internet, agriculture-oriented web sites will also fire up.

Interactive links

Q: If the individual to do 3g station, how to develop, how to profit?

A: 3g I am a layman. But 3g must have huge market space. But because the Chinese people's consumption ability is limited, before the 3g user form scale, it will have long and low-cost protracted war, circle users, do Word-of-mouth.

Q: SEO is not heavy now either, how guests feel dispensable?

A: The current domestic popular SEO methods, mainly some short-term effect of black hat method, the risk is very large. If you want to do a long-term station, forget the SEO word for good.

Q: I have just stepped into the Web site, is a bit do not understand the rookie, I should go there to learn this knowledge one? Who's willing to teach me?

A: The Internet is a big classroom. There are Chinaz, stragglers, Admin5 and other webmaster forum, can learn something.

Q: What are the ways to strengthen the search engine weights of articles?

Answer: Do original content

Q: How much traffic does a personal website have to achieve in order to be profitable?

A: There is no uniform standard. Some hundreds of IP on the profit, some tens of thousands of IP is still losing money.

Q: What is the direction of the local station?

A: I am also studying at the local station. It's easy to get a sense of where you're doing the classified information. Hold on for a while and the user will give you the content.

Q: I want to know what vertical applications are

A: Vertical applications are sites for specific groups of people, or specific products. such as the station for students. For mobile phone enthusiasts station, for a brand user station.

Q: How to profit from the movie station now? (In this free world)

A: The movie station is really not good to do, I feel. Because the state will be more and more strict copyright management, film stations will be more and more expensive.

Q: Some people say that to do the local station to line and online and offline catch together, and offline more important, do you think this statement is right?

A: This statement makes sense. Local station line activities are very important. Offline activities can give you a user and make you earn money.

Q: Ask Your Excellency, do an industry website do fine will have the development, or do the kind of existing information, there are business shops, shopping malls, downloads, community, entertainment and so on the kind of comprehensive web site will have development? Thank you!

Answer: Do fine will have development. Use your strength at one point.

Finally summarized: This lecture horse chief editor unifies stationmaster to do the station mentality as the question from several angles elaborated "stationmaster how to correct mentality" this topic. Through a wealth of experience and ideas to participate in the webmaster understand how to maintain the right to do the station mentality, thereby achieving success, has been a lot of webmaster's resonance. and taking into account the excessive number of questions to improve the interaction of the lectures, through the question in the SNS direct answer, the move made a very good effect, about 40 webmaster to participate in questions and get the patience of the guests to answer. The next issue is our webmaster talks since the start of the 24th period, we invited to the Web Development Network founder Gubing He will be the personal webmaster how quickly into the regularization of the road and the participation of the webmaster to start exchanges. So the next session is absolutely classic not to miss interested webmaster can participate in the interaction, but if it is to send the ad will be exempted, thank you for your support next time see. Lectures of the main group, live Group is full, new to the webmaster can add 500 Lectures relay Group: 27915544, we will provide a permanent free public service, but the long-term do not speak of the members are T.

Special note: The First network fair (net.isc.org.cn) will be held on June 26-28th in Shenzhen Convention and Exhibition Center, the same period for the South Webmaster conference activities, please pay attention.

Special Acknowledgements: This lecture was given to Chinese webmaster stations, admin5 webmaster nets, stragglers, grassroots nets, Chinese webmaster, China Construction Station, webmaster China, web Development Network, love gathered, I pull the net, Webmaster Magazine, digging software, Portals, such as a number of well-known webmaster related media support and domestic well-known IDC service Provider Yan Yan Network technical support. This lecture will be published in the above-mentioned webmaster media in the same period, this express special thanks.