Macao economy picks up pick-up business Christmas price war

Xinhua Beijing, December 23, according to the Macao Daily reported that there are two days, Christmas will come, the Macao town is filled with festive atmosphere.　　Businesses have to make the final sprint, the brand stores 50 percent, 40 percent of the "price war" to stimulate the desire to buy residents. Many retailers reflect that this year's Christmas business is about 10% more than last year, footwear-type sales sentiment is more ideal, gifts and other accessories sales fell.　　However, the Christmas schedule is still far from before the tsunami. In addition to the price war, many shops in the Central District extended their business hours, and a number of commercial tenants said they would continue operating until 11 o'clock in the evening. There is a central shopping centre, the owner of the market, this year should be open until midnight, Christmas Eve and New Year's Eve to 1 o'clock in the morning.　　Christmas (25th) and Gift Day (26th) open until 12 o'clock midnight, residents can still go shopping after the countdown. The economy has warmed up this year and consumer sentiment has rebounded. The head of the central shopping Centre said that the number of people was expected to increase by 30%, the daily average of 5000, and only 30% per cent of consumers.　　The 18-28-year-old group of young consumers, spending more than the same period last year, increased by about 10%, uniform consumption of 250 yuan, 20-28-year-old Middle-class consumer group, the consumption is reduced by 5%, per capita consumption of 335 yuan. Recent fluctuations in the stock market, the earlier Hong Kong stocks fell for many days, inevitably affect the consumption of middle-class sentiment, hope to rebound in future.　　In the December, the weather turned cold and stimulated the sale of clothing for the cold, which was helpful to business, but the overall business volume was still not recovered before the tsunami level, a 20% reduction from the Christmas business of the previous year. As for the brand merchant who took the price-cutting war, the sales sentiment had been satisfactory since last week's price increase, and the retail sale was 20% higher than last year.