Macaulay's second-quarter loss continues to magnify

After a net loss of $4.2 million in the first quarter of this year, the losses continued to magnify in the second quarter of 2013.

Since the tech boom this year, Macaulay has risen, but the company's earnings report yesterday (August 14) poured cold water on investors. Earnings showed the company's net revenue fell 44.1% to 21.8 million in the second quarter, with a net loss of $6.2 million, compared with a net loss of 4.9 million dollars over the same period last year.

In the face of sustained losses, Macaulay said to the daily economic news reporter, the company is still in the main direction of cost control and cash flow, the current Mai Lin positioning itself as a fast fashion brand apparel, the corresponding will be in the product and retail to achieve transformation, but is still in the initial stage.

But this direction of transition is not optimistic. Now, fast fashion has become the coveted position of many brands, but under the partition of several Giants, domestic brands do not seem to highlight, let alone after the entrants. Some analysts point out that the transition needs financial support, in the current Macquarie's funding situation is afraid difficult.

The data show that, as of June 30, 2013, the balance of the cash and cash equivalents of Macaulay was $7.2 million, which was nearly half the amount of USD 13.3 million in cash and cash equivalents at the end of December 2012.

Du Yan, a CIC consultant researcher, said that instead of spending a great deal of manpower, material and financial resources, Macaulay would have to increase the internal structure, improve the profitability of a single shop and improve the management level.

On the eve of the publication of the Quarterly Bulletin, Macaulay Rose 60.36% at a time when rumours were being made that the company was to be sold. In this regard, Macaulay said to reporters, did not know the source of the information, there is no corresponding response.

Electric business Observer Ruzenwang told reporters, now look, the Mai Lin's exit probability is larger, even if the city, funds may also appear very dangerous situation. Millions of of dollars per quarter of losses, online business, Macaulay Lin Jun See Hope, "if the performance has not been reversed, the probability of a return to the city is relatively large, do not rule out the possibility of the wheat forest bankruptcy."