Machinery Industry Network Promotion needs careful planning

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I also engaged in network marketing work has 3 years of time, because the platform "hardware machine grid" is for hardware electromechanical enterprises, so the situation in this industry is also more understanding.

With the application of Baidu search engine, now the hardware and electronic industry business search engine marketing has been gradually implemented, but because of the lack of awareness of the network, found that the Internet company has a part of the not professional, resulting in poor promotion, or the promotion of high cost problems. Let me give you a few main questions.

The first is without analysis blindly to peer follow-up, to do the effect, the method is not very clear. Zhang always see the same luggage with the boss did a network marketing, also do not know what the network marketing is the means, in short they did I have to do. So find a network company immediately dry, but sometimes found the company is not professional, sometimes also often cheap, although spend a Chiching build a website, also become a device, did not play any role.

The second is, although the goal is to do, but the method is poor. If some customers built a website, also know to do after the promotion of the site to promote the preferred Baidu bidding rankings, 5600 Yuan brush into Baidu account, began to promote the. This ranking effect is good, immediate, a lot of key analysis of the mention up, Baidu staff may not be too concerned about your real conversion effect, thousands of yuan did not have a long time also finished but did not take two orders.

The above two points are the most typical problem, but this kind of typical problem is also a dime on the internet. I have the following suggestions for these questions:

Enterprise boss You can not understand the network marketing, but since you attach importance to this together, then you must find professional people to do. You can use these several indicators to measure.

First, the Web site should be user-friendly, for customers to enter the network to find products or find solutions to be convenient. As an expert in the traditional industry, do you serve as your client into this, can you easily find the products and services you want? Classification, search whether accurate and smooth, telephone, online shopping guide personnel whether convenient customer consultation and so on.

Two, such as the site is to pay attention to sales, then as the enterprise site entrance is very important search engine, but also very important. To the customer of the company's products and services of the search habits of analysis, these are of course by the specific promotion staff to do, but to pay attention to the results, to track the effect. If some keywords can bring you traffic, but can not bring you sales. Those who are in the same industry or search for information, these unfavorable to push, will only waste your cost. For this piece, you have to have a detailed table of keywords, to have detailed flow report, but also to have the conversion rate statistics, do a good summary and analysis, you can do the network marketing well.

To sum up, to sum up, that is the enterprise network marketing It is a system, and even the entire strategy of your company is closely related. Enterprises to do a good job of network marketing needs of the overall strategy and plan to be successful!