Macy's to join the Chinese market

According to reports, the US high-end retailer Macy's department store recently announced that it has reached an agreement with the Chinese luxury shopping website Jiapin network (vipstore), and will be in the latter's newly established International boutique shopping website in Europe and the United States Network (on the opening of a Macy's zone, directly to Chinese consumers to sell some of Private brand) goods. This cooperation is a powerful combination, will be in the Chinese department store industry set off a new whirlwind.

As part of the deal, Macy's has injected 15 million of billions of dollars into the network, acquiring a minority stake in the company.

Terry J. Lundgren, CEO of Macy's, said the deal would help the company assess the potential of the Chinese market, Lendglen.

Macy's has not opened a branch in China, but last year it started offering online shopping services to consumers in more than 100 countries, including China, opening up to Chinese consumers, but not cheap shipping. According to the new agreement, the future of Chinese customers through the European and American network placed orders will be directly responsible for the implementation of the site.

Macy's Europe and the United States network will start next spring for the pursuit of fashionable young shoppers to sell their i.n.c. Some of the products of the private label brand.