Magic of the Shenzhou Zhang Xinhui: 20 3 business failures in the revenue 100 million

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

[Abstract] Zhang Xinhui from the software salesman to the vice president to restart Business, 20 years have set up 3 companies, in the software, hardware and the IT field to grind. More than 20 years, he has been tossing, said himself "has been tossing in the sea, never ashore." ”

He laughs that he is "China's reform and opening-up living fossil", its entrepreneurial experience spans the whole process of Chinese enterprise ownership reform: From software salesman to corporate vice-president to restart business, 20 years have set up 3 companies, in the software, hardware it field of fighting and grinding, rich entrepreneurial experience is all the lessons of failure, And now he's got a 100 million of the revenue from the Shenzhou company.

He understood the "geek" is not in the age: regardless of the year, the whenever, or the, is that you have a love of life, Embrace life, the new things have a passionate heart.

He's a "quasi-geek"--Zhang Xinhui, founder of the Shenzhou

The goat's version of the Phantom Sound speaker released soon, said the product, gushing, in his opinion, the product must be publicized, but people should also be restrained. Create 100 million revenue

Zhang Xinhui is an engineering man, but he loves classical culture, and in his office wall hangs an authentic Nebula Master "Buddha". That is he back from Taiwan, the wall of a Tang card is also a special trip from Nepal Please come back, we chat, he gave us the purple teapot tea to go to Yixing Amoy ... He was born to Love "toss", like travel and photography, he said: "Tourism and photography of the product design, graphic design of the decision to play a significant role." ”

Quasi-crazy guest Yue:

The boss is responsible for the result.

The major blow is not from the product and direction, from the people, you hit the biggest is your most close person, not a stranger.

has been tossing, has been tossing in the sea, never on shore toss.

Do differentiation is their own Tree Hill when the king, instead of "Liangshan" hit down there Jinshan for the king.

Zhang Xinhui Entrepreneurial Experience:

After graduating in 1993, he never returned to his entrepreneurial path

1995, the Establishment of Oriental Dragon Horse software, just small shareholders.

2003, the establishment of Tianyuan Dragon Horse dedicated firewall, become the chairman of the company.

October 2006, because do not want to do relationship marketing, do not want to socialize flattery, and determined to make explosive growth of products, determined to do consumer electronics companies, the creation of the magic of the Shenzhou, into the hardware industry so far.

Now, he has a bold idea: to be the incubator platform for smart hardware, because he knows it's not easy to start a business.

Entrepreneurship: All is difficult, no not difficult

The following records are visited:

Crazy Guest June: the creation of the magic of the Shenzhou has encountered difficulties?

Zhang Xinhui: All is difficult, nothing is not difficult. To be a team, to determine the direction of the product, the design, the name of the company, capital issues and so on. This one is a hurdle, and now the child has finally been raised. Now in the field of intelligent digital, we are a little bit well-known in the country.

1. Stones

Zhang Xinhui: For the whole stage of entrepreneurship, the most important thing is the direction you choose, we are in the product direction choice, the company strategy choice, basically adjusts the direction every year, because you ship where to open, this has the reef, that has the rapids, any One Direction chooses wrong, may the entire ship sank, this is very fatal to the company.

At the end of last year we turned to do smart hardware, for this direction and choice, to me now are not afraid to say that must be successful, because all do intelligent hardware people are groping, in stones.

2. Join Wolves to defeat Tigers

Geek: What resources will you consider when you start a business?

Zhang Xinhui: Millet is the harvest of wheat, we are in the plant when the wheat to kill into the market. We do not have millet funds, brands, fans, integration capabilities, he is a tiger, we are wolves, but the entrepreneurial group of people are pigs, they are known as the tuyere on the pig. When we meet the tiger, we have to flash, standing with the pig in a draught, but we do the wind, the pig will encounter certain death, as we met Millet.

I'm not going to say that sales are going to be 0, and if those entrepreneurial teams don't have the leeway and the depth of the strategy, they'll just go bust. So the strategy for the future is for us to unite wolves to defeat Tigers. We don't have to beat the Tigers, we just have to kill the pigs.

3. No.1 of market segments

Geek King: What entrepreneurial factors would you consider at the outset?

Zhang Xinhui: In the small amount of money must be a differentiated market, their own tree Hill when the king, rather than I put Liangshan down there Jinshan for the king. When starting a business to do a differentiated product and core technology, with your core funds in this differentiated market ranked first, your brand, your visibility is up. is to do No.1 in the market segment. We began to choose to vibrate speakers, because no one in the country to do, this is the way we started.

Intelligent Hand Ring: Millet to Do "city", we go "rural siege City"

Geek June: The emergence of millet hand ring, the whole intelligent hand ring field pattern have influence?

Zhang Xinhui: The pattern must change, millet will die after the 80% do hand ring entrepreneurial team.

First, millet rely on large orders, relying on the internet thinking, directly to consumers do 79.

Second, in the software you can not do but he, millet to do software origin, talk about the experience of doing but he. We are the only way to make the bracelet. He is the city, we do the countryside, do gifts promotional products market, take the "rural siege City" strategy.

In the field of business we retire, Millet blocked it, that market to give up and turn to another market. But in business-to-business this field we're in. We on the industry customers, gift companies, promotional products companies, large industry customers sell gifts, promotional items, this part can be done.

Geek: You say it's important to create demand, which is harder than finding the demand, right?

Zhang Xinhui: Millet now does not create demand, it to the super high cost-performance to kill into the market, the share of monopoly in their own, the sales volume bigger. Millet is not to grow wheat, but to rob the people of wheat. Millet is the hardware of Tencent, it looks at who things good, the market grab over.

Software to make money, hardware does not make money? no! we're not 360.

Zhou: The future of hardware may not make money, how do you consider this matter?

Zhang Xinhui: All his ideas are determined by his position because he does 360 websites already have a huge customer base and can rely on software to make money. But for the entrepreneurial team, without billions of customers, there is no way to make money with software. He definitely gave all the entrepreneurial teams a very big pit, which means I'm the Hulk, but the start-up team is a newborn ant. The pit giant can walk past, the entrepreneurial team will die.

Pioneering team incubation platform: first love after marriage

Geek: What new ideas do you have for the entrepreneurial team?

Zhang Xinhui: We will release the incubator platform for smart hardware in September:

First, we design, production, supply chain and other resources;

Second, we sell the sales channels to help them;

Third, we also make money to help them produce, only their technology, software development capabilities and creativity. Do double brand, data sharing.

The start-up team is very poor, what to do nothing, we set up the system now took seven years, countless times fell to get up again, make it easy, take the hardest.

Geek King: Have you ever thought about taking a smaller stake in a start-up team?

Zhang Xinhui: We are now talking to three or four companies to see their products. May not come up to get marriage license, everyone first love, first running-in, if we help you make sales, enhance brand awareness, profit and can develop a new generation of products, then we are Gaofu, or rich second-generation, and then to talk about marriage is easier to marry.

Have you been beaten by the other? They have to call me Shifu for their hardware!

Geek King: Do you think you've been beaten by these kids?

Zhang Xinhui: The software is terrible, they are particularly interested in new things. But they do smart hardware, as well as through so many pits, like to do factory production, after-sales service, design. Do the hardware, then he has to call our master, as well as have to fall so many falls.