Magic website 58 and Tencent work together

Zhao Chenting

The 58 cities that are advertised as "a magical site" suddenly announced that Tencent is holding hands in an explosive manner. In fact, the industry shouts in a cry. In particular, the CEO of 58 CEO Yao Yao Bo issued a "$ 736 million case and started it for 10 days." After annotated microblogging.

"We did a very good job of this confidential work, and few people in the same city knew (so before the news was announced) that most of the management team was also surprised when the cooperation was announced." Speaking of 58 cities and Tencent this time The "flash marriage", Yao Jinbo voice reveals joy. This time, Tencent shares a total of 58 shares 19.9% ​​stake in the city.

In an interview with the reporter of "First Financial Daily", Yao Jinbo said: "Tencent only enjoys 14% to 15% of the voting rights. 58 City is still a completely independent decision-making company. Therefore, we will not cancel the Tencent has some kind of competitive relationship with the company's cooperation, corporate decision-making does not need to be responsible for Tencent, but 58 city management responsible.

Phase Tencent Jingdong mode

The reason given by Yao Jinbo for the reason that "flash marriage" has succeeded in 10 days is that both sides did not engage in too much negotiation on prices this time, and more focused on cooperation in the future. Since 58 City is a public company, much of the information is public and pricing is easy and helps to make quick decisions.

However, he also said frankly that when Tencent first found 58 city shares in cooperation, they had had some time of hesitation. Eventually because of Tencent senior vice president of Wu Hsueh-sun in Silicon Valley when some "persuasion" let him make up his mind.

In fact, eventually to the 58 city management team "reassurance" is the cooperation between Tencent and Jingdong.

"I think the cooperation between Tencent and Jingdong is successful, no matter whether the two sides complement each other's resources or further imagination for the future.I have been paying close attention to the concrete progress of cooperation between Jingdong and Tencent recently, including Jingdong's '6.18 ' Big promotion, the two sides have done a good job in product integration. "Yao Jinbo explained.

Yao Jinbo want to emphasize that, after Tencent shares, Jingdong CEO Liu Qudong on the voting rights of Jingdong and 58 city this cooperation is almost exactly the same.

Public information shows that as the third largest shareholder of Jingdong, Tencent holds 14.3% of the equity and holds 3.7% of the voting power; while Liu Qiangdong holds 83.7% of the total voting power and can firmly control the development direction of Jingdong.

This time, Tencent, which holds nearly 20% of the shares, still does not occupy any obvious advantage in the voting rights of 58 cities. Tencent will hold a seat in the team of 78 in the same city in the future.

Interestingly, for the 58 shares of Tencent stake in the matter, the market network CEO Yang Hao Chung Pao said that the market network does not choose to stand team, do not want to lose their independence because of blind choice. He also disclosed that in the past six months, the market revenue growth rate is more than double their peers, the overall flow has been close to its peers.

Obviously, Yao Jinbo does not agree with Yang Hao Yong "blindly standing team will lose independence" argument.

According to its disclosure, Tencent this life service platform mergers and acquisitions the first consideration of the cooperation target is not 58 city, but with 58 city's main competitors to negotiate. "However, Tencent eventually became our shareholders, indicating their recognition of the current business and future prospects of the 58 cities," said Yao Jinbo.

However, more than a month ago, Yao Jinbo also said in an interview that "BAT" Big Three to strengthen enclosure and investment mergers and acquisitions, Internet companies and mobile Internet startups are faced with the choice of station, 58 city will not be on the BAT, adhere to Own independent development.

"I'm talking about mergers and acquisitions and a large proportion of investment, if less than 20%, no to stand on the team, Baidu, Ali can also go to the open market to buy 58 city shares, which is not restricted. Independent management, to make independent decisions, this is the key. "Yao Jinbo added.

Do not worry about cash flow

It is noteworthy that 58 city announced the next few years will continue to invest one billion US dollars to promote new business incubator and investment mergers and acquisitions. This is the 58 city since the listing of the biggest move, before the senior VP Chen Xiaohua was pushed to 58 city chief strategist position, was ordered to set up investment team.

"This is beyond our expectation as the overall situation in the same city is better than what we had just been listed, and after seeing this situation, we are ready to announce a bigger one, including the announcement of a billion U.S. dollars in industrial investment Therefore, this time is also very easy to think of homeopathic, with a faster pace of development, hoping to run faster. "Yao Jinbo told the" First Financial Daily "reporter.

Tencent should be 58 city "homeopathic" accelerator.

According to the information released by both parties, after the completion of this transaction, Tencent and 58 cities will each be their priority partner in local service areas. Both parties will take advantage of each other's platform to jointly build the next generation of O2O local services.

WeChat is now under the "My Bank Card" section, you can see the Weixin investment before the taxi hit, the public comment (Today Food) and other entrances, and 58 the city will use the WeChat future payment, and appear in the relevant entrance WeChat ?

In response, Yao Jinbo said that as long as the two sides are good projects will certainly be promoted, and because of the relationship between the shares, the cooperation process will be faster. In many functions, 58 city and Tencent will have very close cooperation, payment, social relations, WeChat number should have, and basically there will be a presentation.

Although the 58 city will have the opportunity to get traffic from various platforms such as Tencent QQ, WeChat, QQ.com and QQ browser, the concern of the industry is that although Tencent is a big traffic user, Tencent's traffic is different from that of search engines. Such traffic Will bring cash to bring difficulty?

According to Jingdong "6 · 18" announced the big push data, the whole day from the mobile terminal orders accounted for 25% of the total. Although not listed separately from different mobile terminal orders the amount of detailed data, but the analysis that, referring to a quarter of Jingdong App contributed orders accounted for 18%, "6.18" big promotions, WeChat and mobile QQ two entrances The result of the diversion is not very impressive.

"If Tencent is not easy to work with others, it is easy to cooperate with the city of 58. Because the 58 city itself is an alternative search, we process the traffic according to the classification of geographical user behavior and then track the user's needs. Will be a very important premise of cooperation. "Yao Jinbo said.