Magnanimous consultation: 07 first half of the network game Enterprise report journey

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The advantage analysis of

journey

Journey Company in a short period of 1.5, will be a 2D online game of the highest simultaneous development to more than 1 million people, become the world's third online millions of large role playing network games. In a short period of time to achieve such brilliant results, the journey of the company in all respects has a certain advantage:

A capital Advantage

The production of online games, production often requires a large amount of funding support, the network game industry is a typical knowledge-based industries, game production staff is the core productivity of online games. 100 of People's online games company, monthly salary in accordance with 5000 yuan, each month's wage expenditure is as high as 500,000, each year to reach 6 million yuan. If combined with late operation, marketing and so on. The annual expenditure of online games is often measured in tens.

Long tour as the current large-scale leisure game in China, from the establishment of 03 to the beginning of the early 06, the average loss of 5 million yuan per month, before the profit accumulated losses up to billions of yuan.

These all indicate that the network game is a burning money industry, is a high risk high input high output of the industry, online games enterprises often need a large number of funds and sustained support.

Shi Yuzhu is the Chinese early IT industry billionaire, as early as 1992, Shi Yuzhu by virtue of sales Hancock and Chinese software rapid success, of which only Chinese handwriting computer and software sales that year to reach 360 million yuan, 95 in the health care products have been a huge success, Shi Yuzhu was "Forbes" as the mainland's 8th richest person. After experiencing the giant building incident, Shi Yuzhu once low-key. 2000 years later, Shi Yuzhu with brain gold comeback.

2004 into the network industry, Shi Yuzhu has a huge accumulation of capital: with the acquisition of four to 600 million yuan in cash, 600 million-dollar bonds, is realisable assets, the shares of CSCL stock value of more than 200 million yuan, Minsheng Bank and Huaxia Bank stock market value of about 2.2 billion yuan. Abundant funds for the Shi Yuzhu successfully entered the online games industry has laid a solid foundation.

Second product advantage

The journey of the network game is currently only a network game with the same name-"Journey", which with large players in China's huge product line formed a sharp contrast.

The beginning of the journey of the development team from the original Grand research and development team, about 20 people. The prototype of the journey is also a grand "Heroic Age" as the blueprint, Shanda as the earliest operating and research and development of online games company, research and development strength has been ahead in the industry. "Heroic Age" is the legendary series of games, the most abundant game concept, game system is the most complete version. The journey uses the direct digging person's way quickly to establish the research and development team.

It is worth mentioning that, as the chairman of the Shi Yuzhu has 21 years of game history, is a bone-level players. He is also a big company to fame "legendary" Loyal players, he has spent 30,000 yuan to buy the game senior role of the account, as well as advanced equipment. Shi Yuzhu of the game and online games products have an extremely deep understanding of the player's psychology, the player's needs are well understood. In-depth understanding of user needs and markets to ensure that Shi Yuzhu and the journey network in the product strategy, profit model and other major decisions on the correctness.

Journey network to online games and research and development of the very important, in the above put a lot of energy, Shi Yuzhu personally participate in the test of the game, a lot of games in the small problems can be the first time he found that the game quality promotion has a positive role. In addition, the "Journey" version is also the same as NetEase's "Dahua", regular launch of new activities and versions, and constantly the domestic excellent online games to join in, such as the Dream West Tour answer system, World of Warcraft Honor system, there are such as DART Mission system, building systems and War system PK system, and so on. Games are constantly updated, so that players can always find fresh points, stimulate the player has been playing, can't stop.

Three disadvantages--single product line

With the industry, a number of large online gaming companies, the journey network only one of the same name online games, in the product appears too single. "Journey" is currently the highest number of online real-time realism 2D network games, but also the last batch of 2D realistic class of the game products.

With the improvement of computer speed and performance, the popularity of broadband, large-scale 3D online games has become a trend, this is the trend of game product development; On the other hand, the game market competition has been very fierce, online games have to expand new users, those can easily be accepted by many users of the game, such as leisure online games can often gather strong popularity. Domestic games business, perfect time and space to go is the original 3D online game line, nine City Walk is the route of 3D online games, Tencent and the public and the Grand Walk is the small and medium-sized leisure game routes, while the long tour, the days of union and century days into a large and medium-sized network games route. The major online operators in the continuous enrichment of their product line, consolidate in the future of the market pattern of online games status.

2d Realistic Fantasy network game is China's earliest and most homogeneous products of a class of online games products, from the 99 "Millennium" to the 2001 "Legends" to the 2003 "Legendary World", and then to the journey network under the "Journey", such products have been 8 years of history, competition is increasingly fierce, Theme more and more rich: fantasy, martial arts, famous class everything.

As a 2D realistic fantasy online games, "Journey" has made great success, but we have to admit that the market is increasingly fierce competition, users are slowly producing "aesthetic fatigue", the fate of the enterprise hangs on a single product, inevitably exist certain variables and risks. Journey network should be timely development of new products, expand product lines, to attract a wider range of users.

The journey in the domestic MMORPG market share magnanimous consultation finishing

The journey in the casual game market or blank magnanimous consultation finishing

The Journey Sheng Yamato nine City long tour official website traffic contrast magnanimous consultation finishing

view in detail Alexa rankings: the9.com for the nine City Network sdo.com for the Grand official website Poptang.com Entertainment portal 9you.com for a long trip network ztgame.com.cn for the journey of the net

Description: ztgame.com.cn for the Journey network 9you.com for a long time travel net

The9.com for the Nine City Network sdo.com for the Grand official website poptang.com for the Grand Entertainment portal

This flow chart is the journey Sheng Yamato nine City long tour of the official website Alexa Traffic Contrast chart, the graph can not reflect the number of users online, but can reflect the popularity of the site users. The figure shows that the large-scale leisure games and leisure portals for the main business of the long Travel network is the highest flow, followed by Shanda, the journey and the next nine cities. It is not difficult to see, leisure games and entertainment portals can often gather a lot of popularity, long tour of several music and dance games for its earned enough popularity, although there are small and medium-sized leisure game platform, can only be ranked second; for the product line of a single journey, even though the online claim of millions, but the popularity of the long swim and grand.

Introduction and development of
journey. Company Profile

Journey Network was established in November 18, 2004, is a network game for the development of the starting point, set research and development, operation, sales of integrated interactive entertainment enterprises.

Two. Development history

2004-11-18 Shanghai Journey Network Technology Co., Ltd. was established,

The first MMORPG "journey" began to invest in the independent research and development process

2005-11-15 "Journey" in the beta

At the same time announced the "Journey" "Forever Free", the first proposed "when the public test without deleting the file"

2006-04-21 "Journey" official test, the highest day of the public test on the online number of people break 200,000

2006-08-05 "Journey" official version of "thick and thin" official operation

2007-05-20 "Journey" at the same time online breakthrough 1 million, become the world's third online number of millions of net games

2007-06-15 Journey Network under the second network game "Giants" start to seal the test

three. Journey Network Chairman Shi Yuzhu profile

1962 born, Anhui Huaiyuan people.

1984 graduated from Zhejiang University Mathematics department, assigned to Anhui Provincial Bureau of Statistics.

January 1989, graduated from Shenzhen University Graduate School, a master of soft science. Immediately went into business.

1991, the giant company was founded. Launch M-6403.

1992, the giant headquarters moved from Shenzhen to Zhuhai. The giant building design scheme was unveiled.

At the beginning of 1994, the giant building was scheduled for completion in 3 years. Shi Yuzhu was elected China's top ten reform man.

1995, the giant launched 12 kinds of health care products, cast billions of ads. Shi Yuzhu by "Forbes" listed as the mainland's 8th-richest.

1996, the giant Mansion capital Emergency, Shi Yuzhu decided all funds transferred to giant mansion, giant group is dangerous.

In early 1997, the giant building was not completed on schedule, the domestic buyers of the House to request a refund. The Giants group is in a non-existent.

1999 registered to establish the production of health products, bio-pharmaceutical Enterprises-"Shanghai Health Special Biotechnology Co., Ltd.".

2001, Shi Yuzhu "again out of the river", is in Shanghai to register for a giant company, seeking to go public.

2004, November Shi Yuzhu established the journey Network company into the network game industry.

Four. The characteristics of the journey

"Journey", the integration of the market many of the advantages of online games, and add their own original concept of the game, is the current online games market in a very comprehensive feature of a 2D online games. Not only has the absolute realism the beautiful game scene, but also has the free character training system, the splendid magnificent advanced skill, as well as the magnificent huge war system. The historical background of the game is the fictional ancient Chinese war period, the theme is to let the player in the virtual world to play the role of freedom, experience a lot of hardships, to find and complete their mission.

The game pattern of the journey itself caters to the needs of the current market, the rich game function, the simple operation way, the relaxed upgrade system, lets the user be able to feel the game to bring the infinite charm at all times, at the same time, the journey also initiated "the salary" pattern, each month gives the user who achieves certain condition to pay "the salary", By the majority of users unanimously recognized.

Magnanimous consultation