Magnum Pleasure Hunt: An interactive advertisement for giant Bull Bull X

Source: Internet
Author: User
Keywords Interactive advertising customs clearance netizens very official website

First saw the picture, you must think is So-and-so fashion brand http://www.aliyun.com/zixun/aggregation/11307.html "> official website, unfortunately, not!"

This is the ice cream brand Magnum ice cream for their new taste temptation hazelnut launched the Internet ads, will be in the picture Magnum Girl led us through 20 well-known sites, collect 100 bon bons, the game itself is very powerful, That's a real thing to play.

Before playing I want to the picture of the Magnum girl feel admiration, the game smooth movement. Is by her once in front of the green curtain through the imagination to make out, also because she is a Barry dancer, can make both dynamic and graceful movement, although so, in the filming process, should be repeated jump Number 10 times!

The game is actually very simple, like a Mario horizontal scroll game, the player will operate Magnum Girl, to collect Bon Bons,bon bons is the new flavor of Magnum ice cream raw materials, a total of 100 games for players to collect, serious play but will take a lot of time, The upper right corner of the game will help players to time, you can also after the clearance with friends to share your times and points.

Start when you're ready! Magnum Pleasure Hunt go!

The game will pass through 20 well-known websites, such as Samsung's official website, Youtube, Bon Bons, San Martino official website, the website of the Dove chocolate and so on, and each site has a brilliant interaction, for example, when you jump at the beginning of the Samsung website, The back cell phone will capture your beautiful silhouette; When you move on YouTube, you will be chased by the back of the runway, or you can fly a glider to capture bon Bons in the air, and the whole process is full of surprises and doesn't make everyone feel boring.

It's not so easy to collect 100 bon bons, the game has a lot of need to move the mind of the part, such a body hidden in the game, improve the threshold of clearance, and the emergence of this threshold I think is to create a full set of users in order to collect the discussion, or to make users seriously play the game, rather than watching ads.

If the game process is too no brain, as long as simple to move the fingers can pass, will certainly be the user generated even if the broken off also do not feel proud, will not take the initiative to pass the message, will not be transmitted to friends play, with friends a higher.

But this threshold is a double-edged blade, the game is too long, difficult to improve, will allow users to leave the site halfway, this one of the pinch, it is necessary to see the product target audience acceptance.

It is worth mentioning that the overall art style of the game with a strong sense of fashion, will magnum ice cream for the ice cream industry fashion boutique atmosphere, look at their 2011 new ads, by Rachel Bilson & Karl Lagerfeld cooperation advertising, Also with a strong sense of fashion.

The advertisement makes this kind of appearance is very exaggerated, just like the introduction of the full start of the game as exaggerated! Magnum Pleasure Hunt this game (ad!?) both creative and executive level is very clever, especially Magnum girl The creative door among the various sites, I think this part is quite interesting, must be a demo to know where the fun is.

Magnum Pleasure Hunt in the Web shuttle, breaking the frame of the feeling with Intel launched the Chase film have the same, and finally to enjoy this ad!

This article comes from: Tuna Fish Planet people

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