Mahouve: An alternative Community app development sample

Mahouve is a slow-heat application, and you need to be patient enough. Most people who first know Mahouve are amazed by the simplicity of their design. But strictly speaking, the initial use threshold of Mahouve is somewhat high, it is difficult to say whether this is a good thing or a bad thing. If stand in the user is small white user's point of view, this is obviously some kind of high cold install application. Even for me this 80 uncle (compared to mahouve mainstream users), watercress powder, the first time with Mahouve is also a feeling overwhelmed. However, as long as you are willing to release a photo, quickly notify the bar of the point of the red hearts, will instantly cultivate your heart to the community, you will be amazed at the community's activity. From that moment on, Mahouve began to bring you into a different world. Watercress did not turn to talk about this type of App, without reference to the watercress. Watercress not turn behind, leaving a group of literary youth, the young to be captive. In social or community areas, say that a certain App is like a mobile version of Watercress, this sentence itself to illustrate the awkward position of the mobile side of watercress. Now the watercress has already had the uncle level feeling, moves slowly in the mobile end, lets many small and medium-sized development team to take the interest mainly to play the direction the community or the social App has the development space and the possibility. Looking back on the success of watercress in the PC era of the key, Baidu to bring the flow is the most important, and the search for the amount of lead from its own produced high-quality rich long text content. As a watercress community can rise to one of the two key factors, high-quality, broad, interest-oriented strategy, evaluation, the soul of chicken soup can not be. And writing is the main manifestation of all these content carriers. This naturally leads to the next topic, what is the information structure, the relationship chain, and interactivity in the age of mobile internet? Strangers in the social, the starting point is from the sense of loneliness to solve, so there is a stranger to Hook (Yue) (PAO) demand, of course, there are mahouve in the self, boring play waste from high demand. Two different applications, the same way. But obviously, the former will come more direct and faster, the latter more graceful and slow heat. Long quality text has died, please let me highsame in the promotion of their own time, playing without fans, no comments, no relationship chain selling point. But in a thin look, these three points may be more biased in favour of market gimmicks (although the market response is very good). Aside from the fact that the first fan-free design is true, the back two is nonsense. Although there is no comment, but there are letters, and in Mahouve product design, letters is the comment. Relationship chain words, is indeed not, because the original is a stranger, of course, there is no relationship between the chain. However, the chain of relationships does not equal the core element of the relationship chain when the product is designed. and from the chat function in the product, at least Mahouve in the product design how much is reserved for this piece of things. Only at this stage has not been able to talk about the chain of relations. And it seems to me that thissection of the product really attracted my attention is the following two points: the value of information changes, resulting in the reconstruction of information: Long Wen high quality of the content has died, can cause interaction of the broken read and pictures is kingly. If the value orientation of information is faced with the change, it means that information from the acquisition, organization, consumption are facing the focus. For example, the carrier changed from text to picture, the input way from the keyboard to the camera, using the scene from the fixed location at any time, into any place at any time, and the content of the recommendation mechanism, how the machine to determine what is only a few words even the article is not the content of what you like to be interested in things? Comments are letters, leading to a focus on community and social products: ambiguity between commentary and letters boundaries, and is it a bridge between social products and Community products? The crux of the problem depends on whether the demand is an innovation or a pseudo demand. Compared to the micro-letter of the acquaintance of the relationship (the offline real world already exists) and the mo of the LBS (know nearby people), Mahouve This product form is a few of the third category of exploration direction. Instead of taking advantage of the inherent LBS features (which the PC does not), it digs out the features of the mobile phone in terms of content acquisition, display, and anytime. Will this exploration be successful? Will it eventually add LBS? Let's watch the change. Oh。 Photo: Mahouve has a good retention in the two points mentioned above, the first point concerns the immediate moment, and the second point concerns the future. Mahouve If you want to develop from a stylized product into a phenomenon-grade product, there is a long way to go. In addition to the risk of developing into a tree-hole App in the future, one of its big risk points may lie in its biggest feature-the commentary is letters, because it's hard to define whether he is a social class (biased) or a community (biased watercress) product. When I introduced this product many times, I was overwhelmed by words and other descriptions of the features of this product. For users of the product, this can cause a great confusion. From the actual personal experience, the comment that letters in the early due to curiosity driven, will use more frequently, but a long time to return to the state of diving. Looking at the history of Mahouve in each version iteration, it is not that there is no swing (for example, the function of the reverse chain of the previous introduction of microblogs). Therefore, if let Mahouve to choose, perhaps the first good community product is the foundation. After that, see what the team can do. The entrance is not in, adapt to the user's mood of the card is the key nice in an interview, said: "I like sneakers, but my micro-trust friends may know that the shoes are less than one-tenth, sent out things are not interactive." The same food photos, Laotaibuxiao people in the circle of friends unwell selling Meng, but in the interest group, it became a sharing and exchange. The content itself has not changed, but the people who see it are different. From this point of view, Mahouve and Nice are deeply aware of the user'sIn the mind, the user wants to share, and it is no burden to share, but also must be without the burden of interactive sharing. Han said, we have heard many reasons, but we still have a bad life. And in real life, we are constantly talking, although a lot of words repeated many times, the next mood fluctuations, still will ramble about the life of many things, trivial, repetitive, insignificant. Look at the channel in the Mahouve, when you think you will shoot clouds, a picture of the sky, you will understand the user's mood is how delicate and similar. The day of the mood is sad, have fun, and then the habitual unlock the phone when the moment, your mind the first to think of the App will be?