Mai bag Flash Shopping counter brand is the focus of the business development object

Absrtact: October 23 News, according to the wheat bag official revealed that its official website of the boutique Flash purchase channel since the end of August this year has harvested a good performance, not only increased membership activity, but also in the sales conversion rate for the whole station brought a certain upgrade. Figure Note: Kim

October 23 News, according to the wheat bag official revealed that its official website of the "boutique • Flash purchase" channel since the end of August this year, has harvested a good performance, not only increased the membership active degree, but also in the sales conversion rate for the whole station brought a certain upgrade.

Figure Note: Kim, Calvin and other luggage brands appear in the MAI Bag Flash purchase channel

Billion power network found that at present, the MAI bag Flash purchase business each period of about 5 to 8 key brands, and lasted 3 days, and every day will have content updates and the next phase of the event's notice. In the service, the Flash purchase channel and other business, the provision of goods to pay, shun Fung package, 10 days unconditional return, speed refund, 17 hours a day online consulting and other services.

It is understood that, unlike the previous mega-stores of large brands and commodities, the MAI Bag Flash shopping business featured a series of light luxury bags category brand and offline counter brand, of which the offline counter brand is the focus of the business development object.

Billion Power network login mai bag Flash purchase channel found, in addition to the popular bags under the line brand and some overseas famous brands, sports brands, children's brand products are also a large number of participation in the business. For example, Taiwan women's brand card, French luggage brand Delsey, the United States Backpack Tide licensing jworld, children's luggage brand Thomas&friends, sports brand avec, cotton Mabau bag language, le Brigade, seven wolves and so on have been in the MAI bag Flash purchase channel appeared.

Wheat Bag Business Director of the official website to billion power network introduction, flash purchase channel mainly for some of the stock depth of the commodity, in addition to authentic guarantee, the price advantage is also relatively large. Therefore, the Flash purchase business conversion rate is high, under normal circumstances can reach 3% to 4%, and the whole channel of sales accounted for the trend of progressive promotion.

However, the spot explained that the flash shopping business is not the focus of the category layout of wheat bags, "This model has long been known to the public, and many businesses have tried, not too much freshness." But from the performance of the channel, still quite hot, the result is also satisfactory. ”

"For the MAI bag, the main purpose of the Flash business is to improve the membership activity of the whole station." After that, its Flash purchase page will gradually increase the choice of products, in the rich Flash brand, but also will pay more attention to strengthen the brand's Flash property products to build. "The stone plaque says.