Mai-Lin Electric business revenue accounted for less than 1/3

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Known as "China's first stock of electricity", Macaulay yesterday reported two quarterly earnings, its former business pillar E-commerce revenue only 6.7 million U.S. dollars, less than 1/3 of the company's total revenue.

According to the data, Macaulay's net revenue for the two quarter was 21.8 million U.S. dollars, down 44.1% from 39 million dollars in the same period last year, and a net loss of 6.2 million dollars, an increase from 4.9 million dollars a year earlier. Among them, the net revenue from the e-commerce channel was 6.7 million dollars, down 65.8% from 19.6 million US dollars in the same period last year.

In fact, in the four quarter of last year, Macaulay E-commerce revenue remained at 17.9 million U.S. dollars, accounting for 45% of the total revenue, and in the United States, the most scenic for the Four Seasons, the E-commerce quarterly revenue of a quarter of 50.1 million U.S. dollars, accounting for the total revenue of 78%.

Macaulay admits that the main reason for the decline in e-commerce revenue is its online shopping platform m18.com Web site sales decline. Ground Song Net CEO Yude said, the source of the Mai Lin strategy has made a major mistake, in the new listing completed, its implementation of a comprehensive expansion plan, hoping to achieve the mall, offline entity stores, catalog Sales Troika go hand in hand. But the big expansion does not bring the timely benefit, but the strategic direction mistake is enlarges the cost expenditure the step.