Main factors affecting search engine optimization rankings

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

(i) Website structure optimization

1. According to site positioning and content design structure

2. Two-pole domain name and First Class catalogue selection

3. Web site physical structure and logical structure of the match

4. Design the website content according to the logical structure

5. Reasonable bread crumbs Navigation design

6. Search engine friendly Web layout design

7. Web page Production Code problems (the formation of effective information film label design, the reasonable use of JS code, CSS file embedding, etc., the simplification of code)

8. Absolute URL and relative URL usage rules

9. Text link anchor text design

10. How to aggregate Web content into a website theme

(b) Keyword optimization

1.URL contains keywords to optimize

2. Web page title absolute match and relative match to optimize the key words

Key words to optimize for absolute and relative match in 3.meta tags

4. Web page core content absolute matching and relative matching to optimize the key words

5. Web content title use 〈h1〉 label optimization

6. The first paragraph of the main content of the Web page begins with a keyword

7. The main content of the Web page using paragraph format, each paragraph for different combinations of keywords to expand the optimization, if you can each paragraph with the keyword start

8. Related content display: In the core content of the page to set up the relevant content display area, select the title of the article containing keywords and give links, at the same time, provide users to the optimization of the topic area of keywords

9. Keywords appearing in comments

10. The keywords in the Web page to do the appropriate special treatment (bold, Garon, italic, etc.)

11. The key picture in the webpage (content area, related content area, key picture, etc.) give reasonable alt text containing keyword

12. The name of the picture contains the key words

13. The domain name contains the key words

14. Directory Name contains keywords

15. Include keywords in file name

16. The website channel or column name contains the key words

(iii) Reverse link optimization

1. Reverse link number: Generally speaking, the number of more favorable keyword ranking and included quantity

2. High degree of trust in importing linked web pages (http://xm.fcjjr.com)

3. The topic content of the Import link page is closely related to the content of the Web page.

4. Import links point to the page has specific content

5. The anchor text of the reverse link has the keyword

6. The reverse link anchor text has a keyword based combination of words around it

7. The import link is built in the core content area of the Reverse link page

8. The length of time to import the link, the general Import link exists for a period of 3-6 months

9. One-way links are worth more than reciprocal links

10. Import links to the page itself is less than 100 export links, the best backlinks from the content of the external site page area

11. Reverse link is best from different IP, avoid the same IP site cross link

12. Reverse link growth frequency not too fast, gradually increase, especially the relevance of the text link

11. Let the HTML code of the core content of the webpage be executed first

(iv) The need for sophisticated SEO factors

1. Each page in the site has a different title, keywords, description

2. Homepage, section page, content page using the same template

3. Make sure that each page in the Web site is accessible only through the only URL on the network

4. Try not to design the homepage as a single picture and flash

5. Site navigation using text links, try not to use flash technology or JavaScript technology

6. Site Navigation If you use the image to remember the keyword as the alt tag

7. As far as possible in the region to refer to CSS and JS files, but not the JS code or style written in the Web page

8. As long as the technology can be achieved and will not be too troublesome, do not use JS to display the content of the Web page, especially the core content area and URL list area

9. To be able to determine the theme of the Web page, rather than too much of the subject is completely unrelated to the content

10. Sorting out the Site directory, will be useless to clean up the Web page files, keep the directory clean and Tidy is a good site prerequisite, but also evaluate whether the site has been managed by the indicators

11. In any case, put a robots.txt file in the site root directory, whether you will not write, even if the contents of the file is empty.

(v) Absolutely prohibited operations

1. In the content area of the page, keywords, alt in the accumulation of keywords

2. Backlinks and inbound links all anchor text is the same

3. Hide content using CSS or background colors

4. Use JavaScript jump, recommend to use 301 Jump

5. Web pages under the same IP directly carry out a large number of exchange links

6. Bridge page and cloaking, inducing search engine crawler

7. Place adult content, illegal drugs, gambling related content

8. Frequent replacement of IP addresses

9. Export link contains SEO cheat site

10. Join link Farm or link Exchange class website

11. Use of the domain name being punished

12. The website is based on the punished IP