Main game function of domestic game box sales is not ideal

Absrtact: Since the beginning of 2014, the war on video games in Chinese mainland game market is in full swing. In addition to foreign game giants Microsoft, Sony's step-by-step press, domestic manufacturers are not to be outdone, such as TCL, ZTE, Millet, Baidu,

Since the beginning of 2014, the war on video games in the Chinese mainland game market is in full swing. In addition to foreign game giants Microsoft, Sony's step-by-step press, domestic manufacturers are not to be outdone, such as TCL, ZTE, Millet, Baidu, 360 and so on through various forms of products into the video game market.

As consumers, faced with a complex game-machine products, it may be difficult to select a suitable for their own living room products. So at present the situation is that the business is very hot, the consumer a wait and see not pay the situation.

No official statistics have been available to show how many video game products have been sold. But from Taobao and Jingdong sales data observation, the main game function of the domestic game box sales is not ideal, and the three major game host manufacturers are prone to million, tens of millions of sales compared is dwarfed.

Although, such as Xboxone, the Wii, PS4 such "tall" game host in the world has a proud sales, but because did not officially kill into the Chinese market, consumers can only buy through parallel imports, so whether they can reach the mainland to achieve the effect of selling is not yet known.

But if consumers want to choose a TV game console from sales and Word-of-mouth, there will be no way out of the situation. Video game consoles are different from other electronic products, it is difficult for consumers to understand products from the appearance or parameters of products, even by browsing a large number of reviews or forums, it is difficult to grasp the real effect of products. The only way to buy a video game that suits you is to get the most intuitive product experience with a game handle in person.

The author through a demo of the current market on the domestic game box found that the current domestic game box products in most of the games are carried through the hands of the transplant. Do these games really attract consumers to buy game consoles?

such as chess and cool games in the television to operate the effect is very lame. and suitable for heavy players to play the type of shootout, role-playing games, because it is from the mobile phone adapter, handle operation and can not reach the touch screen as accurate, sensitive effect. Also because of the matching reason, Android game in the mobile end of more than a single game, transplanted to television, there is still no two-person combat or team warfare mode, and can not give full play to the sharing of TV screen function. It would be a bit far-fetched to convince consumers to buy a game machine with this kind of game.

In addition, because the environment of television is the most open space in the home, more suitable for many people to interact, in this environment is no longer a person staring at their mobile phone, pad, but users and their families, friends on a screen to cooperate, competition, interaction, is through video games to complete the communication between people. And, video games can not be a two minutes to complete the game, then the user is not worth turning on the TV to call the family to play a game, it should be more than half an hour of immersive games.

So consumers in the demo, more easily by some interesting, interactive content of the game to attract, plus the TV has a large screen, with the game on the mobile device to give people the audio-visual feeling, can immediately achieve the result of the high. So consumers may buy a family-shared and inexpensive gaming device for the purpose of fitness, teaching, and family interaction.

But for those heavy gamers, homemade game boxes may be difficult to satisfy their gaming experience. Because of their high requirements for the level of the game, and the games that heavy gamers play often do not involve the whole family. So they pay more attention to the game machine in the exclusive game, or a professional comfortable game handle operation. So expensive old game hosts may be their final destination.

Through analysis, it can be concluded that a video game console does not meet the needs of all consumers. If the business wants to achieve the goal of the public, then the introduction of interactive, entertaining and cheap game products; If you want to enter the professional level of the game machine market, then large game content and operation of the handle of the research and development is essential, after all, professional players are not fooled.

Single from the current domestic game status, the potential of large consumers should still be those in favor of home entertainment low-end consumers, after all, in China's traditional thinking, so that people over addicted to the game products are "scourges."

So when it comes to persuading more consumers to buy video game products, manufacturers need to spend more time showing sincerity. Writing to this point, let the author Spit slot, the current domestic video game Machine products standard is a handle, which let the concept of home entertainment center how to achieve, rotating single player is not the true color of the video game. Suggest manufacturers to refer to the Nintendo Wii, if in order to achieve the effect of the general public, two game handle standard requirements must meet the consumer.