Main profit model of AD or SNS website

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In recent days, Analysys International released a report that the number of users of the dating site to increase advertising attitude is selective reception, which means that internet advertising will become one of the main social networking site revenue model.

According to Analysys International "China online dating user market research 2008" research found that online dating users to the dating site to increase the advertising of the main attitude is to choose to receive ads, the proportion accounted for 76.4%; firmly opposed to advertising, welcome to join the ads and indifferent to the proportion are: 13.3%, 2.2% and 8.1%. Analysys analyst Liu Hongwei that: users to a large extent can be accepted in the dating site to increase advertising, but the content of the ads must be basic to meet the requirements of users, increase the type of advertising if the needs of users have a greater difference, will lead to the increase in the user's feelings of advertising aversion.

At present, the profitability of social networking sites around the world has not yet been fully resolved, and the more mature models include Tencent's value-added services and the user-charging model of the mobile community, which, while occupying a niche in many social networking sites, is still challenged by some social networking sites, and its revenues struggle to support social networking sites alone.

Earlier, a social networking site staff to Chinabyte introduced that it does not want to put ads on the user's private space, will carry out similar to Tencent's marketing model, but the domestic largest SNS Web site now with advertising as the main revenue means, Visible for advertising is the main revenue means in the SNS site is also controversial.

SNS Web site has a wide range of user base and stickiness, is a group of communication and mass communication of the combination of advertising effect has greater potential. After the open API, more and more content information and services will be included, which will also provide a platform for more advertising.