Mainland taxi software grab the market grab the gunpowder is strong

In the mainland taxi software grab the market grabbed the gunpowder is strong, Hong Kong out of a call truck of the taxi app, to the local traditional call truck process declaration of war, this app called Gogovan. More than half a year, has been 30% of the total number of electrical vehicles in Hong Kong market share, direct counterpart to more than 13,000 truck drivers. Not the big business of the money-throwing action it is not the new media in the trucking industry to try to make this app is just graduated from the United States returned to Hong Kong university students, from three of people together to send free lunch box began, step-by-step development, today has rented a larger office in the industrial area, recruiting guests.

Hong Kong Special Electric Vehicle

Hong Kong is very local and there are few similar modes of service in other places. In Hong Kong, moving companies are usually more expensive to charge, please move the company to charge thousands of dollars at a time. If you need to transport a lot of things, and want to cheaper, you can call to book a private van, the cost of a car usually from dozens of yuan to hundreds of dollars. Private goods vehicles have vans and small vans which, depending on their needs, can basically meet simple handling tasks. For a long time, these truckers have been assigned orders by radio stations, just as they call taxis. However, they are not car rental vehicles, the vans are privately owned, the drivers are required to pay monthly fees to the telephone station, the vehicle information provided by the telephone station, in exchange for service opportunities, similar to the contract planning relationship between the users and the telecommunications companies. This traditional mode of operation, defects are also very obvious. If a user wants to book a van three days in advance, the console usually tells you to call back to see if there is a lorry nearby. And if you need a van, it's often hard to get a car.

Steven, a Gogovan entrepreneur, has been doing the free lunch-box business before developing the app, and he and his partner have advertised on takeout boxes and sent them to local tea restaurants for free. Then they had a big business and needed to call a car to and from a different tea restaurant before they got involved with the van. They tried to call the truck without a phone, but turned around and saw a row of private lorries parked on the curb. So they hold the lunch box to ask some of the several drivers, incredibly are told can immediately get out of the car. It makes them feel that there may be a better alternative to traditional industries.

Gogovan realized that if the user and the lorry driver installed the app, the user would be able to determine their current position and route on the app, then order. The driver at the mobile terminal to receive call information, answer Rob single, similar drop a taxi. This process skips over the traditional console, the user driver straight line.

From the business of 7 million people.

Hong Kong has long been seen as too convenient for offline trading, leading to sluggish online trading. Hong Kong's most well-known restaurant reviews website Openrice, the 90 's has appeared, in the form of UGC Food magazine introduced the characteristics of the restaurant, but only recently more online booking services, the penetration rate is still not high. Similar products in the mainland of the public comment network, appeared later than late, but has already expanded to a variety of offline services, rapid.

Groupon, which has withdrawn from China, is still the largest group-buying site in Hong Kong and is now opening a physical store in Tongluowan. Groupon in Hong Kong no longer has the concept of "group buying" and turns it into a coupon referral site. In other words, Groupon offers a discount that doesn't need to be enough to make it happen, a person buys and buys two people, enjoys the same preferential price, and does not offer a big discount, and Groupon is more like a tool to help you sift through users ' labels.

Does Hong Kong have no market, no space and no need to be an electric dealer? Local IT people are holding a "do not" mentality in large companies working, entrepreneurial atmosphere is bleak. Hong Kong's high cost of entrepreneurship, economic pressure, in recent years it has entered a large company starting salary is good, but also have the expected increase in space, so the total down, the entrepreneurial look less cost-effective. In the early years of Consumer-to-consumer fire, Hong Kong did not come in anyway, only on the sidelines. Can Hong Kong make waves in O2O now?

Steven graduated from UC Berkeley Business School, the authentic Hong Kong people, after graduation coincided with the United States financial tsunami, local employment opportunities, and decided to go back to Hong Kong with friends to develop. After returning to Hong Kong, they wanted to start a business. Although we know that Hong Kong is small, but it is not without electric operators to do so, they have to go into the path of app business after delivery of lunch boxes. In their view, "Hong Kong is small, but small have small practice, from small to big, not in a hurry." Why not be able to win a market of 7 million people? ”

As it stands, Hong Kong rents are expensive and online transactions can save on land rent costs. Half the money for a meal in Hong Kong is given to the property developers. For example, in the case of Ikea, the prices of the same goods in Guangzhou and Hong Kong can be 2-3 times the same. But even if you want to trade on the Hong Kong development line, the cost of renting a warehouse is still high, Steven said. Similar to Gogovan such a taxi software, just avoid the cost of land rent.

In recent years, more and more small online transactions have blossomed in Hong Kong, and they usually opt to collect them at MTR stations. The large MTR interchange stations such as Mong Kok station have been overcrowded throughout the year, and the MTR Corporation has had to take measures to control it. Only large online shopping malls have never appeared in Hong Kong.

Local strategy for IT entrepreneurship in Hong Kong

With the concept, how to implement? Steven and his partners do not know the technology, they invite a local it people to build a technical platform dedicated to long-term maintenance, but also from the Cyberport (Hong Kong government-supported Digital Creative Park) to obtain entrepreneurial funding. There are two units in Hong Kong that can provide funding for technology start-ups, one is the Cyberport and the science park, according to Steven, even though the government has encouraged technology start-ups, few people have done so, and in these two places it is more common for consulting firms and research firms to provide technical support as their main business. The Cyberport, the Science park, and the two are still different, the science park is more technology and the Cyberport is creative, so Steven chose the Cyberport when applying. After the project is approved, the team can get a maximum of HK $530,000 in funding. Next they start looking for angel money in Hong Kong to convince investors that their ideas and development plans will make Gogovan work smoothly.

In the future, Gogovan will consider charging a monthly fee to the driver of the service, making reference to the contract scheme of the traditional console in terms of profit, and always free to the user. Users will then only pay the same equal to the market level of tolls. From their current large number of hiring customer service to solve the user error of operation, Gogovan Business is quietly expanding, but the user's use of the habit still need time to cultivate.

After Gogovan's success, there were some homogeneous app products in Hong Kong, and it appears that their successful start has broken the doubts of local IT people about entrepreneurship and ushered in a vision that might be a bit of an itch. In fact, before the Gogovan, Hong Kong has some good app products in the local market exploration has made an attempt. For example, an app called Finddoc is designed to help users find suitable clinics.

Apart from public and private hospitals, the number and size of small clinics are also very large, and sometimes there are two or three clinics on one street, some clinics are Chinese medicine, some are good, there are different emphases, and how patients choose suitable hospitals and clinics is difficult to choose. FINDDOC2011 year on-line, the patient uses this app or the website, enters the consultation specialist, the place and the hope use medical card to be possible to see meets needs Doctor's schedule, the professional qualification. Patients can also make appointments through Finddoc. In their website, about the founder's original intention, there is such a sentimental text: "Company founder's friend Mohan Mahtani because of the accident so that head seriously injured, into a coma." His family struggled to find the right brain surgeon, but found that there was no easy and proper channel to provide such medical information. Mohan's daughter told her father's illness to his friend and colleague Kevin. Kevin learns to ask for help from his roommate, Dr. Michaellim, who is studying at the University of New Hampshire. Even if Dr. Michael Lim is a famous American brain surgeon with a lot of experience, but he is far away. Sadly, Mohan was unconscious and died on October 23, 2011. "This sad story has become the starting point for the founder to set up a network of consultation, and because of the special medical Network in Hong Kong, its local nature is very prominent."

There are still people in Hong Kong who are waiting for the number in a restaurant. Because many Hong Kong companies have a tradition of night overtime, employees in the vicinity of the company can not queue up to eat, a call Seatfinder app is to help them pick up the number on the Internet, to the designated time to go to a restaurant to eat. User needs are reflected in the details of life, and these examples show that Hong Kong is not monolithic, and in Steven's view, the O2O of Hong Kong is too late to originate from the local IT people without an international perspective. For a Hong Kong that has always prided itself on internationalization, this is an impressive one.