Mainstream and Non-mainstream in Weibo

The heat of the microblog depends on never stopping, since 2009 all the way to the fire has continued. According to the China Internet Network Information Center (CNNIC), the number of Chinese microblogging users has grown to 195 million in the first half of 2011, up from 208.9% a year. Many microblogging users, how do they play micro-blogging? Admaster Technology and SSI ACE International Market Research Consulting Co., Ltd. in August 2011, nearly thousands of users of micro-blogging conducted a habit of investigation. Let's take a look at the mainstream and non-mainstream components of Weibo users.

Discover one: Using computers on Weibo is still the mainstream, with tablets on Weibo is non-mainstream.

When investigating respondents ' most commonly used terminal tools for microblogs, 86% of respondents chose computer terminals, while those who chose micro-blogs on their phones accounted for only 13%, compared with 1% Tablet PCs.

Found two: 30-60 minutes a day is the mainstream, 5% Non-mainstream is the legendary micro-blog control

5% of users are microblog-controlled, with more than 6 hours on Weibo, or even on Twitter all day long. The average number of tweets per day was between half hours to 1 hours, up to 42%, users reached 28% between 1 o'clock and 3 hours, and 19% of users spent less than half an hour a day on Twitter.

Discover three: Sharing, access to information and social communication are the main drivers of Weibo

Sharing, access to information and social communication are the three main reasons users use Twitter. 78% of respondents wanted to share their lives and moods through microblogs, while 77% of respondents used micro-blogs to get information, focus on news and network hot topics, and 64% of respondents kept in touch and communicate with friends through Weibo.

Found four: attention to friends and relatives, colleagues and friends are very mainstream, industry experts pay little attention.

On Weibo, users are most concerned about people who are familiar with them. 83% of the respondents paid attention to the microblog of friends and relatives, colleagues and friend, followed by hot Topic/popularity recommendation microblog (61%) and celebrity Weibo (59%). Female respondents chose to focus on celebrity microblogs by 64%, while men were 56%, and women were more likely than male users to learn about celebrity dynamics through microblogs.

Found five: "Mood quotes, celebrity quotes" The most mainstream, we turn around!

Respondents are most willing to forward the content is "mood quotes, celebrity quotes" (66%), the popular Hot Topic (65%), as well as domestic and foreign hot spots, current news (61%). Notably, female respondents were more willing to forward information such as shopping, entertainment, and food, to 62%, higher than men surveyed (49% per cent).