Mainstream organizations play online education O2O

Sohu It text/Mao

recently, the CPPCC member, the New Oriental Education technology Group Chairman Yu Yu talk about education reform, said the future online model should be to the O2O model and the simple online model. Videotage Education CEO Chongdong even believes that online education "must be combined with traditional training, O2O must be the only solution to online education." ”


Internet O2O has been mentioned in the past for some time, O2O in the field of education, in essence, will "not see the teaching scene, transformed into a real person to meet." At present, Baidu, Alibaba, Tencent, YY, 360 and other internet giants have been through the capital operation and other ways to test water online education O2O. Can the O2O model of similar electric business be able to play around in the field of online education? "Communication Life Newspaper" (Micro-letter: maoqiying2008) and online education business leaders to exchange the preliminary conclusion that the current online education O2O model is full, but the reality is very bony, success or failure prediction, but the process must be very difficult.


Mainstream institutions like this play online education O2O


Online Education O2O, in the final analysis, combines internet teaching with traditional teaching. The mainstream teaching institution O2O can be divided into several types:


1, bat internet giant through capital operation, make up the online education line "short Board".


recently, Yu Yu received media interview revealed, following the "excellent answer" (Note: a vertical to the University user group of Intelligent English Learning domain answer products. After the new Oriental online and Tencent more in-depth cooperation is underway, and is about to be announced. According to insiders, among them, "more in-depth cooperation" refers to the Tencent strategic investment in the new Oriental online, to make up for both sides of the O2O short board problem.


December 2014, the 100 Education ("YY 100 Education") announced by the time of the gathering era, to 120 million yuan wholly-owned acquisition of global school, including Beijing Global Science and Technology Development Co., Ltd. and Beijing Global Chuang Zhi Software Co., Ltd., the development of online vocational training.


an online education industry chain Big guy to the author that the YY100 education is originally online education of the electricity quotient "Taobao", acquired the global resources after school, is equal to have a line of foothold.


coincidentally, online education in the field of the next step of Qihoo 360 and learning to become an online education company, Sun Rabbit Technology Co., Ltd., focus on online education K12 field of expansion.


Public information shows that education was founded in September 2001, is a traditional education leader. 2014, the major education launched the e-learning platform, the transformation of O2O Internet education, the current number of users nearly million. Big Education CEO Jinxin revealed, through Qihoo 360 technology, flow, etc., jointly develop mobile internet products.


2, traditional educational institutions to transform the Internet, keep up with the trend of the internet age.


good future relevant people to pen revealed that 2014, a good future founder and CEO Zhang Bangxin called "Good future every department, each business, to meet the mobile internet remodeling." Education industry is ushered in unprecedented changes, O2O become the most optimistic development model. The core of O2O mode is to study the learner as the center, to strengthen the combination of science and technology and the Internet and education, which is the direction of future exploration.


according to the relevant channel statistics, there are currently 11 local education and training institutions in China listed overseas. And these listed companies in the education sector all adopt 020 operating mode, the vast majority of traditional training institutions to the online education transformation, and some even aggressively adopted a full network of teaching mode.


transformation is completely suntech institutions, Suntech Education, vice president of Baoyunfan in the Communication Life newspaper interview, said the company from the 20,000 Yuan venture started, to now the annual income has reached 400 million yuan. In 2008, the company's CEO, Aupont, proposed a strategy of "unlimited access to the Internet", starting from June 2014, Suntech Revenue will be 100% from the Internet.


Suntech, the CEO of Liu Tongbo in the Communication Life report revealed that Suntech divided into three segments to solve the problem of online education O2O: 2001-2011, to find a major market based on professional qualifications education; 2005-2015, find users on the Internet, The concentration of decentralized internet users; 201-201 years to find a live online model. This model not only solves the user's time and space pain point, but solves the problems such as the completion rate and the pass rate, which can not be solved by face-to-face and record-broadcast mode.


3, the Internet model and the traditional education platform to "get through"


365 good teachers online mainly through the website, micro-letter service number promotion, app on the line, has its own online channels, the use of the line with the teacher 9:1 of the pattern (9 teachers, the platform to extract 1).


"Bat is an opportunity to enter online education because it doesn't value O2O mode, which is a chance for small and medium online education platforms." "365 Good teacher Wang Weining said in an interview with the newsletter, online education O2O both ends must pay attention to, the parents user's path is chooses the teacher (according to the child Grade discipline class area other parents appraisal and so on), the audition, buys the class, the class, the curriculum management, appraises the teacher (to the new user reference), forms the user's service closed loop.


a good future is currently under the Mo-Mind pavilion, learning and thinking school, learning and thinking, music and music English, East School language, Chi Kang one-on-one, parents help seven children brand integrated PC end and mobile end of multidimensional characteristics, through the offline classroom, to online pc, PAD, phone, such as an integrated education system channel.


Online education O2O not casually "play"


Zhang Bangxin said: "The scope of the economy" determines the online education sector can not be Taobao, Beijing east, to achieve human coverage.


1, many online education K12 have not yet entered the O2O mode


Wang Weining says online education O2O is generally bullish in the industry and has little threshold. Parents find teachers online, offline teaching, through the transparent platform, broke the traditional training structure between teachers and parents of barriers, improve learning efficiency; O2O closed platform, parents and students can be used to change the previous K12 online completion rate is low, pay rate low.


However, in the interview, the newsletter found that many online education companies, especially the focus on the K12 market, did not use the O2O model. Among them, the ape question Bank, the subject net related person to express clearly, temporarily did not adopt O2O mode.


"Offline teaching is still the only way to guarantee the teaching effect in K12 field." "The best way to educate online is to choose teachers, manage courses, and especially the online hosting of money to pay more protection to parents," Wang Weining said in an interview with the communications life. "Years of online teaching proved that this way is not feasible in the K12 field, the minors for the Learning initiative and the effect of online education can not be guaranteed."


2, online education O2O not who wants to play can play


Liu Tongbo, in an interview with the newsletter, said that "not all educational subjects and categories can adopt the 020 model". Mainly boils down to the following points:


First, the online education O2O model is limited by the market size and total amount of the subject. The Internet education in the early stage of development requires a large tens of millions of or even hundreds of millions of yuan fixed, continuous investment. This fixed investment is impossible for some markets with smaller size and less audience. And when the Internet upfront investment reaches a certain scale, completed a certain basic construction, enterprise income will achieve linear growth, profit is exponential growth. This requires hard input and time.


second, from the user selection point of view, can solve the user pain point of the O2O mode to survive the possibility. Why is the adult market almost accessible to online education? The reason is that the online education O2O model solves the problem of the users ' pain point, such as solving the time and space problem of the students ' learning. When O2O focus on resolving user pain points, O2O survive. A mature O2O mode, must be a user, consumers have more choice of mode. Just as the core of the free economy is to return the right of choice to the users (consumers), so that they have to choose more questions to solve their pain points.


third, only the promotion channel, the user group all on the Internet to apply to the O2O mode. Some O2O problems can be solved only on the line, the core of O2O is to reduce the cost of circulation and increase efficiency. For example, in the university classroom, relying on the bookstore and other channels of postgraduate training, as well as primary and secondary schools, relying on the teacher channel to promote the application of the app and other products.


at present, the most difficult problem in online education is how to combine with traditional education, such as examination, employment and so on. To achieve online and offline integration, to solve the video, interactive and other smooth problems, how to achieve the interest of teaching and so on. Liu Tongbo that the online educational institutions that have not yet "transformed successfully" should explore their own industry models from the angles of subject selection, market size, user habits, promotion channels and management models.