Maintenance of O2O, fresh electricity and other projects? Comments on a professional investor

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This is the author from the recently received business plan, a weekly selection of several hot items for comment, to review the team and business model. In principle, sensitive issues such as operational data will not be involved in the project.

If your project needs to get the investor's opinion and strategic advice, or if the project asks for the exposure, please send the project proposal to 12lou@incapital.cn. Mail Note [12 Floor • Project Reviews]

3 projects are published in this issue:

"Maintenance Industry O2O Project"

Repair, how many people heart pain, can be O2O cured? The project has launched a repair platform to help repair operators find suitable maintenance providers to help the maintenance business to undertake more orders.

Review：

Maintenance industry as a relatively low level of development of the industry, there is indeed a network of difficult to find, chaos, such as clusters and many other problems. This project follows the trend and provides a trading platform for both sides to carry out safe and convenient maintenance transactions and to encourage maintenance providers to provide better service by means of both sides ' evaluation. Projects in the implementation process, the need to fully consider the interests of both parties.

It is difficult for the repair person to describe the problem clearly on the Internet. Telephone communication may be a better choice, and network communication can increase the cost of communication. Maintenance problems due to their own professionalism, for the repair of the opportunity cost of a higher. If the single trip to the distance or delay no one to receive orders, will affect the repair power. For the maintenance side, in order to improve the efficiency of orders, obviously more willing to take the list nearby. At the same time, the maintenance contractors on the platform promise to waive maintenance fees, which may reduce the enthusiasm of maintenance operators to repair complex electrical appliances.

I think the mobile Internet is usually a better way to solve the problem of finding someone to serve. The repair person may find the nearby maintenance merchant more promptly, but the maintenance merchant may discover the nearby maintenance demand more conveniently, especially when the door repairs. In addition, photo uploads may be a better way to describe the problem.

The internet is often good at consolidating trivial things, and it is easy to go offline for big Stakes. So we buy a pair of gloves will choose Taobao, and buy a car will choose intermediary and 4S shop. The docking platform of the internet is often a dirty live dirty spadework, and it is not easy to find a good profit model, which is the biggest problem of many similar platforms. The common idea is to catch the flow, the flow of large after the change is possible, but most of the platform is not grasp the large flow, or the cost of grasping the flow is unacceptable. So if not to flow to win, I suggest that the platform to take a step more to do more, to serve to make up. For example, I can pick up repair pieces, repair and then door-to-door. To serve the establishment of Word-of-mouth, but also easier to have a business model.

"Fresh Electricity Business Project"

Mom doesn't have to worry about my grocery shopping any more! This project offers a fresh vegetables delivery service that is clean, cut, paired and equipped with condiments and recipes.

Review：

This is a hot o2o entrepreneurial field. Fresh, belong to fast living consumer goods, purchase frequency is higher. In the one or two-line City market demand is huge, in a large city can achieve more than 10,000 daily sales volume, the annual sales of more than 40 million. In the face of this just need, sooner or later there will be out of a fresh vegetable O2O giant, but the current field of entrepreneurs, but rare winners. This industry seems to be a low threshold, but the business model has higher requirements.

This project to the customer online orders, to the Community supermarket from the model to achieve the semi-finished products fresh vegetables distribution. First this model to delivery to the Community supermarket replacement door-to-door, effective low control of the cost, at the same time, with their own cold chain logistics and residential supermarket refrigeration equipment to achieve the preservation of the product, cooperation with supermarkets has also effectively achieved both sides of the total win. This form looks like the business model is very shaped, the operation is difficult, fresh vegetables logistics problems, quality control issues, foreign competition, marketing problems, loss, customer experience and so on. The management ability of the team is very test, the profit comes from the meticulous management entirely. In addition to line on the bottom of the balance of the two sides also need to have a strong grasp of the ability to do too "heavy", or online diversion ability will directly affect the company's profits.

"Water Purification Service Project"

In the Celestial kingdom, there is no special special people, can drink the rest of the water? The water purification industry is getting more and more attention, and the project hopes to develop the traditional water purifier disposable consumption into a water purification service by a monthly fee.

Review：

Water purifier industry is undoubtedly a booming industry, users often forget to replace the filter cartridge is indeed true. This project as a starting point for water purification services, it should be said to conform to the trend. But there are many problems to be solved in the implementation of the project. First of all, many water purifier manufacturers also provide after-sales service, including the replacement of filter elements, how to make this project services more differentiated is a challenge. Another challenge is how to control costs. If the coverage density is not high, it will lead to high service costs, due to the quality of products and installation of unexpected service costs can not be ignored. My suggestion is that at the beginning of the project do not have to excessively pursue the cover of the surface, but can focus on the density of the point, one by one community propaganda, conquer, to reach a spark prairie.

The project has little to do with the Internet, and entrepreneurs can consider how to use the Internet and the advantages of mobile Internet. From marketing, service, to CRM and so on, if you join the Internet thinking, I believe it will certainly revolutionize the industry. (See the Author column for previous project reviews)