Major changes in the content industry

Absrtact: March 12 News, the United States UIEvolution founder China March 5, 2010 in the company's Japan branch Uie Japanese DTV/STB Development Solution Seminar on the impact of Apple and Google for the industry to address the topic. China in the speech

March 12 News, the United States UIEvolution founder China on March 5, 2010 in the company's Japan branch Uie Japanese "DTV/STB Development Solution Seminar" on the "Apple and Google for the industry impact" on the topic delivered a speech. In his speech, China an analysis of the influential U.S. Apple and Google's strategy, and pointed out that "easy to get involved in the risk of Andorid", for the electronic technician, these are the content of enlightenment. Here are some of the lectures:

Microsoft's influence no longer exists

While the theme of the symposium was data TV and set-top box (STB), my speech was titled "The Impact of Apple and Google on the industry". In terms of industry, I am in the personal computer industry. People in the PC industry were vaguely aware that "PCs are actually appliances." But these two industries are not only differentiated in market but also different in composition.

Although many products have been turned into numbers from simulations, software has become more and more important, but two industries have been taking their own paths. For example, there was a time when the television industry refused to intervene in personal computers. The result is the Digital Life Network Alliance (DLNA).

But the situation has been broken recently. Software such as mobile phones, televisions, and navigation devices, OS and libraries, has become a necessity. All industries in the next vigorously develop independent OS. So the software technician becomes the key.

Whether or not a company is successful or not, my criterion is "if a software technician is willing to work for this company" or whether the enterprise has a gene that attaches importance to soft developers. A recent news that the United States Sun Microsystems will be bought and disappeared. Sun is a subtle company, and although software is important to the company, the company's genes are hardware. Several of my friends had worked at Sun, but found that software technology personnel were not valued, so they resigned after a few years. Although software is becoming more and more important to sun, Sun has failed to convert from hardware to software. The operator appears to have recognized the problem, but failed to implant the concept of software in the company's genes.

The same is the case with other industries, which used to be hardware, and now the importance of software is improving. Whether it is STB, navigator or home appliances. Analog to digital and content digitization make software more and more important.

In companies with software genetics, it is no doubt that Microsoft was the most influential of any company 10 years ago, or even 15 years ago. But now it is no longer Microsoft. It's a sad thing to say that Microsoft is the company I worked for. Now, the direct impact of the larger is Apple, the indirect influence of the larger is Google. So let's talk about the impact that Apple and Google have on the industry in the usual sense.

Major changes in the content industry

As the content moves towards digitalization, industries such as radio and television, communications, publishing and music circulation will be affected. The first to be affected is the music circulation industry. Apple's itunes has achieved a great deal of music on the Internet. The music industry had to catch up with the new trend before itunes appeared, with CDs being randomly copied and sent by Peer-to-peer. From this point of view, the publishing industry has not been forced to this extent.

The impact on the communications industry will not be reflected for some time. For example, because the free wireless LAN is not too much, so mobile phone operators Changxian calmly. However, from the standpoint of consumers, we will find many unacceptable phenomena.

I often watch YouTube videos while walking with my dog, so I use a lot of bandwidth resources. Even so, it takes only 2000-3,000 Japanese dollars a month. Calls with minimal bandwidth need to be charged over time. This strange situation is actually an extension of the telephone business in the past. As there is still a privilege in the telecommunications industry, this state is still deliberately maintained, but the time is not too long. By 10 and 20 years, it will certainly become a quota system. Even if this is not the case, at least the different state of voice and web browsing on the bit unit price will end.

The last bastion of the Content field is radio and television. I hope this industry will be able to reform in my lifetime, out of the era controlled by radio and television broadcasters with radio privileges, and toward television programs that can be downloaded through the Web or streamed to watch. In order to achieve this goal, we must change the consumer behavior pattern and business model. In this way, the distance between the content producer and the consumers can be narrowed, and the one-way traffic of the broadcasters between the two is broken and the environment close to the Internet is formed. I think the scene will come true sooner or later. However, radio and television is probably the field of content to maintain the status quo to the end of the industry.

Introduced：

UIEvolution is a venture enterprise that develops client-server software designed to provide user interfaces for embedded devices. China, the founder of the company, has been working in Japan after the founding of Microsoft, after entering the United States Microsoft headquarters, has been the development of windows and IE, one of the core members. On the future development of network appliances, reporters recently interviewed China.