Major electric dealers have laid out mobile app products to mark the arrival of social electric quotient personalization

Silicon Valley October 4 News with the steady development of China's internet business, China's e-commerce development is rapid. 2010 total transactions amounted to 4.5 trillion yuan, an increase of nearly 2.5 times times. The development of electronic commerce is becoming more and more endogenous and innovative, and it is entering a new stage of intensive innovation and rapid expansion. With the advent of the mobile internet era, what changes and innovations will appear in E-commerce to meet the new wave of mobile internet?


　　


according to statistics, in mobile applications, 40% of the application is related to business class, in 2010, many companies in mobile sales have more than 400% growth, mobile E-commerce has entered a period of rapid development. Domestic major electric business enterprises also seize the opportunity, have put into the mobile end of the layout, the introduction of a series of actions such as clients, in the increase of user coverage, Rob Mobile end user-oriented stage.


　　


2012, the number of domestic Android phones will reach 150 million, China's iphone shipments have reached 80 million units, China's smartphone is about to become popular, the traditional Internet traffic will be diverted, Chinese mobile phone users will be very fast development, all electric Shangdou will face new challenges. How to bring more value to the target users, how to let the electric business enterprises get more returns? On the characteristics of mobile terminals, it will be a new direction to think about how to use the mobile business scene to create diversified, personalized service and improve the innovation of business experience. Domestic major well-known electric dealers in the search for breakthroughs, to find suitable for their own development path.


　　


each big electric dealer to layout mobile app product to need innovation optimization


　　


NET founder Zhao Yuhao said: "Now Taobao mobile phone turnover has exceeded 10%, and the development will be faster, the whole mobile phone mobile internet development trend will be more and more closely, in mobile phone shopping app, is every E-commerce site standard." ”


　　


talked about the current situation of the major electric companies layout mobile app, Shun Fung Electronic Commerce President Sen pointed out that the company's app in the mobile end products, the electric quotient angle has the convergence phenomenon, in the user search and the classification is also very weak. In order to attract consumers, should be in the product innovation, many details to be optimized.


　　


In addition to the introduction of their own unique app applications, and some large new platforms are also the current trend of development, such as the user's high popularity of micro-blog, micro-mail and so on. Combined with consumer surfing habits, the use of debris time to attract purchase, in the product characteristics and innovation to make a fuss, change the habits of consumers. Zhao Yuhao said: "Our campaign is made by the blood and blood communities, we have genes that are innate, habitually interact with our users, communicate with them through Twitter, and they feed the experience report back into our communities." ”


　　


Social electric quotient personalized future


　　


with the rapid development of E-commerce, the industry has been bullish on the electricity market, involved in this field. In the growing power of the business team, in addition to the old electric business giants, many internet companies and non-internet industry, are gearing up, combined with their own advantages, for the development of wireless internet era provides a variety of ideas. Tianya Senior Vice President Chen said: "The end of the world to move is relatively early, the development of the speed is very fast, so far the entire Tianya users have nearly 40% of users through wireless means to access." The next strategy is to translate Tianya and good content and services into wireless networks, focusing on user scenarios and users using terminals. ”


　　


on the concept of the socialization of the electric quotient, Shun Fung E-commerce President Sen pointed out: "In fact, we are positioning from the platform to start, not completely put it into the mall model, the mall is just part of us, and part of the ' staple kitchen ' such columns." We hope to create a portal to form a public opinion field, community, thus affecting consumption, to create social e-commerce. ”


　　


as a successful development from the television program and derived from the business model of the electricity quotient, Le Bee Network CEO Yinna shared her success secret: "We do the TV show" Beautiful Woman "is always the first in the beauty of life, and has lasted six years, we have a perfect four years of the Electronic Business platform-' Vane ' Community, this community platform gives a lot of stars and talent to show their own opportunities, will be more beauty experience to form products and share two times. "She said, based on the momentum of the bullish, Le Bee network has a relatively clear target positioning, the future of its social development of the electric business will be ahead."