Make a big sale a plate sell in batches

Developers to create tension between supply and demand to add 60 sets of listings. CFP Chart (Chief journalist Chai Wei intern Blue Mountain) "This property, as if every day in the opening." Yesterday, Zhang Bing, who lives in Li Jia, said his recent special interest in the property was "Northern". In fact, in recent weeks, developers have changed the traditional way of pushing the building: from the focus of the building into a "eat more food", that is, a lot of the launch of a real estate, only a small number of buildings.　　Analysts say such a way is not only easy to create a sales situation, but also allows the housing enterprises to accurately adjust the marketing strategy. Some housing companies opened 80% recently, ready to buy a house Zhang Bing found an unusual thing. He said: "This property, as if every day in the opening." "He described the" daily opening "of this property, located in the" three northern "area, since June, the property several times to push the housing, each launch of the availability control within 100 sets.　　Zhang Bing also found nearby another real estate, the previous launch of more than 40 sets of housing, this time plus, less than 60 sets of listings. Zhongyuan Real Estate based on its monitoring of the opening situation found that a lot of developers have recently launched a small number of listings, generally a centralized launch of the housing between 40 to 60 sets, while in normal years, general one opening, the introduction of the availability of more than 300, the decline of up to 80%. The intensity of the push, however, doubled before. The property sector has referred to this type of push as "eating less and more meals".　　Push a number of times, but only a small amount of real estate. The most important advantage of the frequent opening of the sales situation is the popularity. Guo Huming, senior analyst at the China Index Research Institute, said a small number of listings as long as the developer more work, soon sold out, so real estate consultants can inform property buyers, in marketing, this is called "Hunger Marketing", to the purchase of a sense of oppression, to create a situation of shortage, prompting buyers quickly down the fork. At the same time, will be a real estate decomposition into a number of launches, forming a continuous publicity for the real estate, but also to gather popularity.　　For developers, this way there is another advantage is to be able to timely grasp the property buyers of the dynamic, the sale of the strategy to adjust.　　Home buyers buy the key to see housing prices in the face of housing companies in the sales strategy play tricks, buyers said, in buying a house, compare is sure, if the price and expected discrepancies, only wait and see. Liubo, a cultural company in Chongqing, said that he had recently been looking at the house, in the Central property market regulation does not relax, Chongqing and increase the strength of housing construction, developers of these tricks, the impact on him is not big.　　Liubo think, cheat, explain guilty, buy a house or to combine their ability to withstand, many inquiries, see the final price level and their income level is matching. Relevant news housing construction officials denied that the second round of property control New Deal according to the Oriental Morning News, said Wang Yu Lin, deputy director of the Policy Research Center of the Ministry of Housing and Construction, considering that China is still in the process of urbanization, the real estate industry as the pillar industry of China's economic development will not change,The existing policy is still in place and there is no one or second round of regulation.　　Wang Huilin said that before the official statement can only show that the central government will continue to strengthen the regulation of the property market, the policy will continue to deepen implementation. The housing department investigates the rise in rents according to the 21st century economic reports by the Ministry of Urban and Rural construction arrangements, its subordinate real estate Brokers Institute responsible for the implementation of Beijing, Shanghai, Guangzhou, Shenzhen and other cities of the cause of the rent explosion investigation work has been completed, recently formed a preliminary research report and handed over to the department The report noted that Beijing, for example, rose by more than 18% in 3 to June, but less than 2% per cent a month. On the reasons for the rise, the report that some of the intermediary because of the decline in the sale of housing, from the landlord to rent a house to do "two landlords", pushing up the rent or persuade the homeowner to raise rent, is the main city rent rise main factor.