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Related reading: Earn a few billion a year I've seen people selling e-books.
In the last section we talked about Tom Hua shaping the case for marketing, using celebrities and even making use of the president to create a background and using the online Internet Summit Circle of Money people, from the effect of these marketing are very serious. So today we're going to talk about his other marketing stunt.
Marketing trick Three: the use of credible media
We all know that the well-known media have a certain credibility. For example, an article you posted on a small website may not have anyone to believe you, but if you publish in Baidu, Sina, Sohu such large media, there will be a lot of people believe you.
And in the name of journalists to publish in the well-known media, the power is even more powerful. Because most people believe in journalists and believe in these media. The media will naturally believe the truth of the matter.
Look at the effect of this picture.
Everyone carefully look at this blog visit volume, incredibly have 35 million of the traffic, you really do not admire all. And regardless of their blogs, microblogs are also officially certified. Tell you not to believe, and Baidu Encyclopedia, you can search to see.
Anyway, the network on the big platform, the credibility of a good platform are basically they use. You can see them wherever you go. And as long as there is Guo Lui where there is certainly a propaganda Tom Hua content and posters. The content is basically how his teacher how strong, and teach him how much money to earn so. Why does every propaganda report use the Apprentice's name to publicize it, because everyone knows that if a person himself says he is so good, no one will believe it, but a third person will say that many people believe. So why are they always using the Guo Lui case to advertise this is the reason.
Marketing trick four: Hypnosis Marketing
As we all know, many times we buy things will unconsciously give the money to each other. When we wake up it seems too late. TOM Hua is using this marketing method. He uses a video to let curious people fill in their names and emails, and how to make a few videos that allow you to pay for them unconsciously. He's in the video like you're chatting, tone like an old friend. And he keeps telling you how bad he was and how lucky you are. As if he were teaching you to make money, finally give you some very attractive data. Let you unknowingly accept his sales information, and let you pay. One of my friends who watched his 3 videos said, even I almost couldn't resist his hypnosis. The video he recorded really doesn't feel like he's selling things, he's doing it for you. I have to admit, his hypnotic sales are very powerful.
How to deal with negative news
No matter what product you sell, there will be negative news, and no matter whether it is a real liar or a fake liar, someone will be sent to the Internet. And the more catches you get, the more people are going to pay attention or hit you.
So how did he handle the information that was bad for him?
First: Hire a large number of the Navy, who said he is not good will be a lot of people to refute.
Second: oneself to "TOM Hua is not a liar" These keywords to do up. Of course, the content is to use the words of the third party to say good things to him.
Third: I found that a lot of negative news about him could not be opened or deleted. (It is estimated that it is possible to hire someone to delete the post)
Four: the website of negative information directly to "kill". I'm not sure if he bought the domain name, or if it was passed to him by the arbitration agency. But I checked the name of the domain that once slandered him and revealed him.
So what exactly is this domain name? According to the online report, a person who bought his ebook called Liu, after buying his ebook did not feel so good, so he applied for a refund, but only returned 70%. So in a rage to publish articles to publicize the matter. Also registered a tomhua.me domain name made a special quasi to Tom Hua report.
Here's a screenshot of the story:
However, these are not the things we want to discuss, no matter who is not. We have no way of knowing the truth. But the whole thing can be seen. When dealing with negative information, TOM Hua does have his unique methods and abilities.
Error Correction:
In fact, I only read his first 2 verses when I was writing a section, because his video was so long that I didn't have time to read it. But I'm going to read his video today. Found some of the things I mentioned last time error, in fact, he is his ebook sales rights and some services packaged into this "e-commerce box" for sale. He is not simply a tutorial.
There is another one is the last time I said that live demo 3 days to build tens of thousands of IP, because I only looked at a picture, see IP and PV is similar, very much like the software brush out the effect. So I made a hasty guess that they were using some software to do the camouflage, today I searched the video specially, confirmed that they are not using software to cheat. But this is the need for a very strong team, and there are a lot of powerful resources, not overnight can do.
There is another is their offline now basically are doing to help Tom Hua marketing this "e-commerce box" earn a commission.
Because he has too many things, and I did not have time to see all of the research, so only put the hours in his network marketing. Because this article mainly studies his network marketing aspect, but also has the necessity to correct.
There are a lot of things I want to write down, but a lot of readers say I write too long. I didn't have the patience to read it, so I cut it.
Summary: Although many people say Tom Hua is a liar, but his ability of viral network marketing is undeniable. As for the things he sold are useless, because I have not used, I do not comment. But if you ask me if I will buy it, I think I will not buy it, but in his video there are some things about doing business online that I still approve of, even though he has some marketing tools that I don't like. But he is one of the most popular e-book sellers I have ever seen.
(Author: Mutual pass webmaster Net-Mammon micro-letter: a11286685 Reproduced Please specify the author and source http://www.huchuan6.com/caishen/1774.html)