Make Black Hat into white hat detailed Jiangdongdong speech

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Hello, everyone! My name is Jiangdongdong, Shanghai Qi Shang Network Technology Co., Ltd. CEO, Shanghai SEO Alliance, one of the six Founders, SEO forum (seobbs.net) SEO Advisory Board Moderator. Below, I come with you to analyze, how to make black hat into white hat?

I owe this idea to a lecture I had with my apprentice, Feng Weijun. Lecture people called sentence days, is my SEO circle in Shanghai A friend, of course, before I do not know what aspect of the content. Later, after listening to his lectures, we wrote an article called "Jiangdongdong: Landing page of the portal page". This article in Baidu News and Google Consulting are able to search. Here the door is also called Bridge page, understand SEO friends can understand that this is a serious cheating, that is, outdated black hat technology, then how do we turn him into a white hat?

Landing page Many friends are useless to study, and the landing page in foreign research can be said to have reached a high level, perhaps a lot of friends do not understand what landing page is the topic page? The answer is that the topic page can be landing page, but landing page is not equal to the topic page. After SEO optimized topic page is landing page.

Door pages because often have a lot of meaningless keywords, and many of the keywords are not relevant, and the landing page to deal with the Web page has a certain pertinence, that is, targeted at a certain target customers, useful to customers, and did not deceive the search engine, so a black hat problem turned into a white hat small problem. There are a lot of similar black hats to white hats, so let's take a look at a few examples below. Station group socialization, purchase link long-term, indirect interception PR and so on. OK, let's take a detailed analysis below.

Station Group, a lot of SEO veterans understand that this is a Google banned behavior, BMW has used the station group, and later by Google's public punishment, this section of SEO history I think many veteran have heard. is the station group still functioning? The answer is yes. Let me give you two examples, one is a top-level domain name and multiple top-level domain of the station group, the other is a top-level domain name and a number of two-level domain names of the station group. The first station group we adopt the socialization method, has disrupted the Google and so on search engine's anti cheating system. So how to disrupt it? The reason is very simple, ordinary station group are some SEO or some SEO company own registered many websites link to a main station. These practices are often an SEO or an seo in a region of a server to buy multiple domain names to operate, the reason for these one above. If we use more than one registrant to buy different domain names in different locations and put them on different servers, can the search engine be able to tell if it is cheating?

The answer is certainly impossible, why? Because we are in the exchange of links in this way to operate, if we operate this way, search engines also treat us as Black hat or cheat, then we will not be able to exchange links. So many friends will ask me, why do I do the station group has no effect? Because you are either the same person registering multiple domain names, or registering multiple domain names in the same area, either placing the site on the same server or the content of multiple sites is duplicated. So the filter caught is very normal, because there are certain rules between these sites, and search engine anti-cheating system can easily find this rule. In short, the station group socialization, users can get a lot of different content, search engines will not say we sentenced to cheating.

Second, if I am a top-level domain name of a number of two-level domain name of the station group, such a social station group has a successful example, 58.com. Everyone can feel 58.com in a lot of keywords come to the door have a good ranking, why? First of all, let's understand how the search engine evaluates top-level domain and level two domain names. Many friends asked me why his company station was K, and the following forum is intact, because they are using the top-level domain name to do the company station, using the two domain name to do the forum, in search engine eyes top-level domain and level two domain name belong to two independent website. So we will have this kind of station group socialization can also achieve different effects, we only need to set different two domain names for different regions, such as the 58.com below open the main battle of Beijing area for Bj.58.com, Shanghai area's main battle for Sh.58.com. And the two-level domain name in different regions, so it is not cheating, of course, there is a prerequisite, that is, the content of these sites do not repeat.

Below we continue to look at the long-term purchase link, many sites in the sale or purchase of domain names when the punishment is due, because they are in a short time to buy, how to say, if you know SEO friends will understand a punishment, this punishment is called link mixing, and the purchase of domain name or to sell the domain name is very easy to form a link stir, in order not to be search engine think is link stir, how should we do? If you want to use a PR5 domain name to bring your PR0 domain name, then the PR of a year to buy is certainly no problem, that is to say, the purchase of a short period of time will easily form a link stir , and a long time to buy, that and we exchange links what is the difference? Of course, if the other side of the export link to form a link stir will be detrimental to their PR, that is, we can not control the other side does not form a link stir, if we all understand the timing of the purchase link, then I think this worry is not necessary. A lot of sales of PR companies have SEO experts in the direction, such as the new spread on the hill in the direction, so buy the company's PR is completely can be assured, of course, this is just technical discussion, I Jiangdongdong in writing this article did not disclose to anyone, including Xiaojian.

OK, let's move on to the following topic.

Indirect interception of PR, if you are an old SEO, then for the station 302 and station 301 is very understanding, Google will stand 302 as normal 302, will stand 302 part of the 301. Let's give an example. A website and B website. A site has a page called C page, first use the C page to intercept a page of the PR, and then the C-page PR to the B page. As to how the PR of a page to intercept to C page There are many methods, 302 if you can achieve then can use 302, a lot of blog code can be edited, then we can directly use the code to intercept, and search engine rules reasonable jump and 301 is desirable, That means the stale refresh is still available. Internal page Intercept The reason why the success of PR is that Google believes that 302 of the station is normal 302,PR should be dedicated to the C page, and the reason why the 302 can be successful outside the station is that If my domain name is seo.com I 302 redirect to Seo123456.com can be successful is that Google believes that the simple domain name than long domain name more convincing, and we will be transferred to the internal page, the URL of the page is certainly longer than the domain name, this time to intercept is very easy.

In short, black hat can be completely converted to white hat, but the novice is involved in the technology is difficult to grasp, so we do not recommend the novice to practice, experts can go to do a station to try. Thank you, my speech is over.