Make good use of Internet thinking, transform these days to kill the annual meeting

Since the circle of friends by the company's annual meeting brush screen, from the miserable, can't help swipes a article, tell you the real Internet companies, how to use the Internet thinking, to transform these days to kill the brush screen annual meeting.

Internet thinking in my eyes is actually the internet as a net, information from the source, will be endlessly spread to all the threads, so the Internet has dynamic communication, rather than in the traditional spread of the point;

I think the internet thinking is actually a dynamic thinking, usually from the dynamic, global perspective to consider the thinking behavior, can become the internet thinking.

In the past, we can not understand what Tencent QQ to do, but did not think based on QQ hundreds of millions of active users, resulting in a large number of business models; for example, Huang Taigi Hering often do not go into the production of pancakes, supply chain management, but let the people surprised to open a luxury car to send pancakes, everywhere lectures, Daily brush with micro-blog interactive fans.

These in the conventional thinking seems to be an egg pain, but also received the magic of the guidance of thinking, is the best embodiment of the Internet thinking, each point as a spread of the surface to do, through the various points to expand into a plane, the last line to play the power.

We understand what is the Internet thinking, start to talk about how to use the Internet thinking to transform the company's annual meeting.

First, the reform from the prize

The traditional annual meeting, lottery prizes are generally tyrants gold, millet, cash and other categories of "follow the prize", more "follow" people or even quotas, and the number of so one or two.

You in the micro-letter friend Circle Brush, our company's first prize is a tyrants gold, you can blind whose eyeball? This kind of prize sends out, the cool person is the prize winner, the company has to spend thousands of yuan to exchange for a person's cool, from the ROI point of view does not have the economical value, you attempt to let those who did not win the lottery, will think the company's heroism? ? Unless you send 100 tyrants, employee satisfaction is not improved, which means that thousands of dollars is in vain!

The prize must be, the budget must be spent, how to spend the valuable? Internet thinking is coming!

Why does a game company in Shanghai ask for a lady? Instead of the actress, he is appealing to the public's eyeballs through the actress to make a point that can be spread.

So the first of the annual conference on Internet Thinking is: Make the point that can be spread. This point is either particularly odd or special tyrants.

Odd, the prize amount is not the key, but the prize itself, such as just said the award actress one night, stone break, you heard, you will not help to tell you around the people?

Tyrants: A company, first prize to send an Audi A4, you will envy envy hate, want to fly to that company immediately?

Second, the transformation from UGC tools

Even if you invited the actress, sent the Audi A4, if these points did not maximize the spread out, it is tantamount to no use, so to transform from the dissemination of tools.

Propagation Path First channel, employee communication channel. Some companies are thousands of people, the best source of communication. Therefore, the annual conference access to mobile Internet tools, employees participate in the annual meeting must be means.

For example, Shang home with its electric Company's new home network, to require each employee to join the micro-credit public service number, through the service number to find their own dining seats, conference seating, process arrangements, as well as interactive lottery games, through such a measure, the staff to increase the number of micro-letter public numbers of more than 90%.

After the introduction of mobile interconnection tools, the behavior of employees at the annual meeting will rely on mobile interconnection tools to carry out, such as the first actress, Audi A4 and so on through their mobile interconnection tools to spread out to form the source of UGC.

Intentionally to guide and not guide, received the effect is completely different, Hering also said, you have to do Word-of-mouth marketing, then you provide users to spread the environment?

Third, the Internet thinking throughout the whole

With the dazzling prizes of Shan Shan, the Mobile interconnection tool, or the lack of some spread points, the internet thinking must be run through the whole process.

First, the lottery method. The general company's lottery company like the lottery, with ping pong, or draw a badge, you say this kind of lottery, who can arouse interest?

The traditional lottery is to see the fate, or internal arrangements, those awards actually to who, who are not convinced, then why not rely on strength to eat?

For example, the evaluation of who in the circle of friends to share the idea of good, who in the mobile internet transmission of the influence of large, and so on, in the group of people pulled together to draw a prize.

What's the benefit of doing that? The first can inspire the company employees to share the desire, moreover is can enhance the staff to share the quality degree, will share the bright spot to speak clearly, for example so-and-so person takes the company outstanding Staff Award, you are really good, you said that the friend Circle person can know that he actually has how good?

If another way, the employee within a year, the continuous creation of 5 times Guinness record, 8 times the Department championship, but only to take the second prize. How much positive energy does a language like this produce to a circle of friends?

Why do employees share such details? only prizes!

Second, the leadership of the speech on the transformation. Traditional leadership speeches are all about how awesome this year is, a bunch of dry data, the people below listen very good, friends circle take a ppt, then Appendix: XX total annual summary; Is this UGC attractive?

Let's take a look at Haier's leadership. Recently circulated on the Internet that, Haier to give up the hard media, to the interactive media, everywhere, there are people from the media to express their views; if Zhang is simply reporting how great the Haier 13, can trigger so much discussion?

Moreover, every company has manners. Maybe there are pretty extraordinary, so beautiful female colleagues, other people know? There will be a lot of people and etiquette photo, sent to friends Circle, the crowd will be watching, wow, so beautiful ah, nothing more.

Is it possible to face the Internet, or mobile interconnection, to make a most beautiful etiquette selection contest? In the face of beauty, how many people are resistant to it? Is this another event spreading?

End: What happens if you do this annual meeting?

Attract talent: If your company can really do the above, and then spread through your internal staff, the staff of friends in the circle of friends to see, what will be the reaction? This is how a company Ah, an annual meeting can open so good, usually do not know, originally my friend in such a good company work, So happy, I would like to consider the next year to jump to the past?

Therefore, the Internet thinking of the company's annual meeting, is a good talent to attract the way, for your personnel recruitment brings great convenience, talent easy recruit, performance is not natural easy to complete? So the personnel department of Internet company, also is the sales department.

Reflect the strength: the staff in the circle of Friends live This annual meeting, the company's highest level through the annual meeting reflected, the staff of friends are always a few of your company's customers it? How do they feel when they see it? This company has the strength, an annual meeting can make like this, that product praise degree Needless to say, this is not sale?

Stable staff: the staff in the circle of friends to share these cool, attracted a praise, everyone called your company really good, I envy you, this time what employees will think? Originally I am in a very good company work, next year must be good, or next year will not work, there are dry head, stable personnel, this is not sales?

Any behavior that uses the dynamic view, the overall point of view to guide the purpose, is the internet thinking, with the dynamic vision, the long-term thinking, the common win mentality to achieve the goal, is the new Internet company should have the thinking!

Juakiping, mobile internet +O2O real person, personal micro-signal chen-jiping or 275861989, welcome to add me to talk about the internet