Make it different--eliminate the boundaries of design

In China, there was a story, it's Zen: A college student visits a Zen master and raises a lot of questions to ask the master to answer, but when the master answers these questions, the scholar continues to express what he has already understood, and Jackson has to stop talking and start pouring tea to the scholar. The master was full of cups, and the water in the teacup began to overflow. "Full, full," The scholar kept reminding the Zen master, "the teacup can't fit." "Yes, I know," Jackson said meaningfully, "if your cup is not empty, how can you taste the tea I poured to you?"

Zen says, so is design creativity. Design is empty, this sentence to a large extent, expressed the view that a qualified designer is like an empty cup, can drink to others poured tea. And the meaning behind this sentence is that we need a broad and inclusive feeling in this field.

At work, we often encounter such familiar dialogues. "I want to be lively ... But also the serious effect "," you see, Black will be cooler, more dazzling? "," read a shop before the design is very interesting, to you see "... as a designer, these are our most common conversations with editors, the reason they want to express these personal ideas is out of the" product "concern, want to make their own things different, let our cooperation to achieve" the best value. " This kind of communication, probably will get the designer such reply: "This, uses the topic template to make it, designs a banner to be good ... Otherwise, it may not conform to the specification. ”

In fact, at this time the design practitioners, the heart of the "teacup" has been the so-called norms and style occupied, no longer able to receive the rest of the space, including the possibility of a good creative point. And back at the editorial and client level, the first thing they did with us was the trauma of not being 11545.html "> We intended to communicate, but the result was bad for us." (page design and advertising process is also the process of finding fault, this section of the road at the beginning we did not go well, it is difficult to have the resonance to convince them, and thus for the road behind the hidden dangers, even if the cooperation is completed, the final effect may be "tune, opinions")
Indeed, thematic templates and page specifications as a representative of the personality and personality of the business card, highlighting a style system, their existence to some extent, in line with a large portal site construction needs. At that time and now at some time they played a very large, timeliness, simple operation, and many other advantages. And can these norms and styles meet all the requirements?

Meeting Customer and user experiences has always been the root of all http://www.aliyun.com/zixun/aggregation/13145.html "> network media and even the design world, (The essential difference between designers and artists is also the time) and those who provide these services should be called-design practitioners, as the name suggests, is really hands-on and realize the product of the person. People live in the existing social system, there are all kinds of norms and constraints. Man, Living Man, is far more important and valuable than these established norms. The formation of various norms have their own methodology, it is also biased, negative, rebellious, and defensive, and everyone is trying to provide solutions to these differences, and the result is the beginning of a problem, because such a methodology limits the natural development of design practitioners and hinders the understanding of design practitioners. These norms and their own form of style began to detach from the overall design system and drift into a separate part, in fact, the various style system is at best a separate body in the design.

Zhu Yu, in the book eliminating the boundaries of design, mentions that when a design practitioner is confined to a style system, he loses the opportunity to express himself freely. As the "design is so" summed up, in the description of "designers such" at the same time that the "design is not the case", the style system does hinder the overall growth of design practitioners. In reality, there are too many design practitioners have too much reliance on the style system, and forget their own to walk independently, style system in this kind of situation, in fact, has become an obstacle to the road ahead.
If the design is compared to a beautiful art, then the designer is like a singer in the world of art, and the so-called "rules and the existing program" is like a string of notes. The singer, how can with the most beautiful melody beats, this, is also an art.

To sum up, just from my point of view and real work in the perception of some things, I am not in the description of a new, with the correctness of the design methods and norms, on the contrary, I hope that in line with the corporate culture and requirements, perhaps, we can also "eliminate all boundaries."

Source: http://uedc.163.com/1114.html