Make it easier to find a room.

Rent the site now, most of the posts or text list of the form of display, characterized by a point to go in turn, to find satisfaction is not easy ah. Lok Wo Network hope that through the map of the interactive way, so that the search room more intuitive, simpler.

If the life of annoying places are hidden entrepreneurial opportunities, rental can really be a potential hot spot. You can find an intermediary, go to the community in the post, in the Micro Bo Circle of Friends, can also go to 58 or market, watercress Rental group is also a place, all of which is the common point is that the rental is so annoying?

There are many reasons. Just look at the online rental this piece, the way information is presented is a long-standing problem. Now the rental site, most of the post-text display form, is characterized by a point to go through, a turn dozens of pages can not find satisfactory. Today to introduce the Lok Wo, that is, from this point of view, hoping to make the online search house process is no longer so painful.

Open Lok Wo, home page three-fourths of the area is a map of Beijing, there are many points, representing a variety of rental and rent information, click on one, the details will be on the right side of the sidebar. If you are looking for a tenant, you can first mark on the map of their place of work, direct search, that is, can be the center of the site, showing the surrounding listing information, a random point, map will be listed here to your company how to go, how long it takes. In addition, you can also circle a place on the map, say you want to find the house of this place, Lok Wo will also help you to pick out these houses.

The uniqueness of Lok Wo is that it understands that we are not looking for information, but for the right information. What we want to see is not a list of specific addresses (such as the Spring Road, No. Sixth or the Chaoyang District Jian Guo Lu) of the listing information, but from the company within 20 minutes where there are. Although Lok Wo is not yet a direct way to tell you what houses are in the 20-minute walk, it is working in this direction. Lok wo Use the Google Maps API to tell you how long it takes to get to your company at any given location. Yang Yi says their goal is to achieve real data visualization, as Trulia, using the government's public transport data. As shown in the following figure, the starting point on the map, depending on the color to know how many minutes can go to how far.

Lok Wo from February this year on the line, accumulated about 1000 users, many are pulled from the watercress. Co-founder Yang Yi said this group of users and Lok Wo target users are very similar, are unwilling to give the house to the intermediary care, hope to find their tenants to rent out, unlike the older generation due to the internet unfamiliar, tend to give offline intermediary finished. Pull over the first batch of users, Yang Yi They also made a return visit, some will be very willing to talk to him, such as a person mentioned such an opinion, he said I do not know what the specific address of their home, but I know that my home is a big shopping mall, in the submission of housing information to be pointed out is not convenient. Yang Yi Their solution is to enter a general address, you can drag the indicator on the map to fine-tune.

Lok Wo now only part of the listing is the user's own release, a lot or from the market or 58 with the city to crawl over. In order to encourage users of Lok Wo, their rent or rental information will be placed in a more prominent position. Yang Yi said that he did not want Lok Wo to become a gathering place for intermediary posts, but to have more individual heads of households, and users can also view the binding social account information, communication more transparent.

Lok Wo's founding team has three people, Yang Yi is New York's designer and front-end, the other two are Silicon Valley engineers, these three Chinese young people abroad, heart or in the domestic market. "The U.S. market is still unfamiliar, we think the opportunity is still at home." "Yang Yi said. In his blog at Lok Wo, he explains why he did it:

Any new media starts with imitating old media. For example, early movies like a recorded stage, television at first like an image of the radio, the early Internet is just literally to the Internet newspaper. Look at the current rental sites, whether most still imitate the form of newspapers?

Compared to the above two pictures, you can find that today's Internet rental is still imitating print media. With the rapid advances in Internet technology today, can we rethink the way we rent and find rooms? Can we take advantage of the new interactive experience and network technology to make our search for the house less painful? That's why we're doing the Lok wo.

The vision is very good, but, only by the excellent design and the idea, Lok Wo want to be in the online rental area bigger still is very difficult. The biggest obstacle may be how to introduce more high-quality personal listings, how to use the structure of visual data to help users make decisions also need to explore further, after all, in addition to distance and time, rent to consider the factors there are many. Lok Wo is now the goal is to maximize the user base, the future of the business model may be to the top and bottom of the rental to extend, provide value-added services, such as moving, decoration and so on.

Small note: Experience a little, creative very good. However, the interaction should be simpler, many people see the map will be "faint", I do not know where to start, or even find their own live in the map of which point.