Make life useful information easier for users – the path to vertical search development

The rapid development of wireless application is a good prospect, based on wireless applications are endless, take the life of practical information inquiries, the domestic well-known Word-of-mouth, 58, Pooja, love and other life information vertical search has already launched a WAP version of the application, individual sites also give priority to launch a variety of platform clients, information is also very large, There are more vertical companies to launch a variety of mobile phone platform based client application, check restaurants, check hotels, check the bus ... Most can also be based on location, but the real WAP, client to search for life information is very few users, what reason?

No need? Book hotels, hotels, rent, find a nanny, hire, job search, check number, unlock, check the bus ... It should be said that demand is everywhere, although many requirements can be met through the PC side, but if the need for such a lock, who needs to have a computer around, but the wall of small ads can help a lot ...

This can not say that there is no demand, since there is demand, foreign and do so fire, do not have to compare with Europe and the United States, even the neighbors of Japan have developed very well, then why people do not need it? Objective reasons: No use habits, high flow costs, the audience of mobile phone grade generally low ...

Subjective reasons: insufficient promotion, poor information quality, inconvenient operation ...

Take a look at the domestic user query life practical information Operation Bar:

Take rent as an example:

A, most users through advertising wall stickers, intermediary collection of information ...

B, many users use the PC query, and then record a pile of information, telephone consultation ...

C, a small number of users use mobile phone WAP Internet search, check a ask a ...

D, a small number of users through the Dial information station to find ...

E, a small number of users let intermediary, friends and relatives to help find ...

Can see most users in the use of PC query, after all, mobile phone use is still rapid development, the life of information vertical search through wireless application to develop is no doubt, now not many people just need to develop just, wait, the day will always come ... But that doesn't explain our problem!

Have you ever thought about the comparison between the C (wap/client) and D (Information desk) usage habits?

Need to explain: this refers to the information desk is not a high cost of information on demand, but like 114, 12580, Local Service hotline and other information calls

Look at the procedure for querying a message through the wap/client:

WAP: Open browser >> through bookmarks/search engine/Direct input URL to enter the vertical search site >> Select/Enter the category to query/keywords >> enter the list >> according to the region filter >> Layer Refinement Filter > > Find information (whether the information is valid or not)

Client: Run client >> Select/input category/keyword Query >> refine filter (there is no need to select a location) >> find information

Take a look at the procedure for querying a message by phone:

Call the number >> tell the requirements >> find the information (the quality of information is basically no problem)

It is clear that although the client simplifies a lot of operations, but the convenience of making calls is much greater than the wap/client, and in the domestic telephone and the cost is no longer a problem, and mobile Internet or installation clients do have a lot of problems, subject to mobile phone advanced level and flow costs.

Telephone search practical information not only the operation of less steps, there are many advantages, outside walking or driving to see the screen, Teng shot to operate the keyboard is very inconvenient.

So, like Word-of-mouth, 58, pooja such vertical search, in the PC-side efforts to develop at the same time should also focus on WAP or client application development?

Continue to develop wireless application, the simplest is to implement information query, and then achieve a slightly more complex point of information release, management, we have been under a lot of kung fu it;

If the next step in the development of the "information desk" (telephone search) above, what needs to be done?

Previously thought about the construction of the platform and operating procedures and to the current company boss put forward, but BS do not pay attention to, share to everyone, perhaps in which company to become the appropriate application and development ~

Take a look at my original idea:

If you like Word-of-mouth, 58, pooja such a vertical search site to add such a process should be said to be the simplest, already have a ready-made platform, only need to modify the customer's process or add a special phone seat can, in the information sources and promotion should be said to have been to seize the market opportunities, but there is no site to do so ..

For internet companies, expanding the market can only be promoted by existing Internet users and offline it is difficult to convert offline users, but let him use the existing platform indirectly through the mobile phone, it should be a good application, than to promote WAP or client save time and effort, user groups are not limited to netizens ~

Maybe you're going to say 114, 12530. Not necessarily, the information they can provide is limited to the yellow pages, and more to the local familiarity of the seating staff, but they have nothing to do with vertical life information.

Word-of-mouth, 58, Pooja such a big company has not done, instead, some small companies are starting to get involved in similar applications, such as the recent Qingdao new company began to set up a community-type telephone Nanny service hotline, in a region to help users free of charge for babysitting, rent and other information, initially set up 30 telephone seats, and got 123 of the opening of the government service telephone ... As for the source of information should be their difficulties, after all, they have to rely on this income, fees and information competitiveness is poor, and the newspaper is somewhat similar, but if done, the people who are looking for information will undoubtedly be very convenient.

OK, time is not much, first share these with you, welcome to continue to focus on small D blog ~

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Author: dboy~ Xiao Real
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