Make personal brand with soft text form

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Can't sleep, get up and write some words to share, today's topic is how to carry out the soft form of personal brand.

Just registered a domain name to enable the new brand to write something, so this is not a difficult thing for me, but in the coming time perhaps such a case can be my example.

The choice of brand name

Just searched some famous columnists on the internet, there are two basic names, one is the direct use of the original name, this time with the author of the webmaster is the same, the older generation of the author of the basic pseudonym, and then gradually combined use, therefore, in the choice of the new pen name I chose the author mainly, directly from their own name.

For the promotion of the network name, previously read that the direct use of 2 of the better, but why the difference between some of the content, the final choice of 3 words.

Gold wrong knives, Ding and other names are pseudonym, such a name can be quickly established, for a new media person is actually the core or content of the transmission, the author of some of the industry's friends now writing for nearly 2 years, finally some achievements and realize commercial value.

Therefore, in the choice of brands, but also for future promotional considerations, and positioning the direction of the writing review.

Topics for publishing content on a daily basis

This is the value of the new media, pay attention to many public platform accounts, and finally found that many articles have been homogeneous, or reproduced other platforms of the progressive release of the article, although the writer is still stuck on the label, but still insist on the daily push from their own writing.

For the content, we are mainly divided into two major aspects of writing, on the one hand is very valuable analysis and experience type, this kind of article is the most favorite of all readers, at the same time each from the media have a certain label attributes, so the content of specialization is one of the factors to achieve them, followed by the content of the trailer, This kind of active atmosphere of the article interspersed in the article, is to promote the interaction of the condiment.

For example, the author locates soft text and content marketing, the content of the subject is certainly mainly in this respect, but as a writer for many years, sometimes we will feel that some things have been said, or have no value, this time if you share some new tidbits out, then also can play a role.

Everyone has a certain sense of mystery, in such an environment we all want to understand or know each other deeply, so to keep the mysterious feeling has always been the root of marketing, which is why so many marketing does not have time to tell you the reason, or that you heard the hunger marketing is the same.

The content of the choice of the author thought that these two aspects worth thinking about, at the same time, in order to be able to let your article spread out or spread ideas, you need a person to interview you, so that some of the content you are not convenient to share the time, such an interview content can play a role for your influence.

This aspect is the author in the operation content of time thought of several, at the same time, the release of content has always been different views and a bright topic, through the continuous shaping of such a form can enhance the personal value, for example, since the media just came out, several consecutive heavyweight articles instantly created in the media's influence and authority.

The choice of soft paper publishing platform

Just sorted out some of the previously registered but not how to use the platform, below share some to everyone: Quick Way column, Eric Column, TechWeb blog, webmaster House, pioneering State column, blog China, Entrepreneurial Bar, snowball, fast carp, easy to watch nets, global blog, Value China, Phoenix Blog, Sina Column, Baidu Library, 36 Krypton, Sohu Blog, China E-commerce Research Center, A5 Webmaster Network, Tiger sniffing net, Tech2ipo originality, send Generation network, NIU Network, the most technology, Sina blog, billion power, Donews, a lot of space, the Internet technology Channel, NetEase blog.

The above resources are divided into several categories, network media columns, portals or vertical web blog, e-commerce media platform, Internet entrepreneurship, etc., through the dissemination of these platforms can be basically the launch of the Internet platform, through a certain amount of time and a certain quality of the article can enhance the influence in the industry, Some of these platforms require certain conditions to be able to register to open.

The shaping of personal brand is largely the quality of content, through the accumulation and dissemination of the article, and gradually there will be enterprises and media editors actively contact you, the author of the previous business income from such channels, then from the expansion of the network this will not say, micro-bo, micro-letter, QQ Group is the author's most commonly used channels, As long as you are brave, no one will refuse you, even if you refuse to do it.

For the publication of writing articles, it is recommended to use the blog post after the platform for submission, and for the source of content, you can use the form of an interview, through the channel of appeal you can contact industry writers or business leaders to interview, Ding has said this approach.

The ultimate ownership of a personal brand

Presumably we all know what the last point is written, then is the personal brand of profit and development, we do these things are nothing but to eat, so in the early recommendations to concentrate on doing the content, serve our users, I believe there will be some day when someone is willing to pay for your time, And the author is currently writing these articles is such a start.

Speaking of profit in fact, the demand for soft paper market is very large, the current domestic large internet companies have their own public relations team, and the new sharp Internet companies are gradually demand this market, the author has contacted a number of start-ups, they face the challenges of the Giants still need such talent for news dissemination.

Finally, that is the understanding of the soft text, it's not a way to denigrate competitors, but to make our products, our businesses sound, tell our voices to the industry, tell our opponents, tell our industry practitioners, show them what we're doing, advertise, Is the basic of an enterprise.

The length of this article is somewhat long, I hope everyone unique here has been basically familiar with the operation of a brand, but for the specific method also needs to be based on the relevant products to choose a topic, but also welcome to communicate with us to get new things.

Author: Mo Xiang Zhao personal micro-signal: Szxiedian starting Address: http://www.vviplux.com/post-9.html