Make your site unique in 6 ways

The content of the popular professional services is the direction that can be considered at present. The site is also to be profitable, it and ordinary goods like to have the core of products or services, and this product or service is real, not virtual, is able to operate a highly specialized division of labor system, not the sky mirage things.

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Haier to provide consumers with home appliances products, Nokia to provide consumers with mobile phones, the site to provide consumers what? Content and all services are virtual, can not constitute the main profit, the site can not be profitable. This is also confirmed by the current domestic web site. On the one hand, the Web site can not find its own core products or services; On the other hand, most netizens are unwilling to pay for the information provided by the website.

A few months ago said to write an article, and you share how to build a unique website, but because of time, has been unable to cash. Recently on vacation at home, finally can calm down to discuss with you about this problem. Gossip is less, and words are turning:

Special column.

Want to create a feature column, first to ascertain the user needs, characteristics are often based on user needs. For example, push a website, his program downloads, site diagnostics and push a training camp are featured columns. These characteristics are to meet the needs of users, but also users are eager to solve the needs. For example, the program download, to meet the needs of practitioners to develop promotional programs, the Internet company's promotion staff is the most needed things. Site diagnostics to meet the needs of some SME website operators, because this part of the population without professional website planning operation experience, so often can not find the crux of the problem of the site. And the push of a training camp is to meet the needs of all the promotion of the novice, especially friends from the field, because there is no professional school or training institutions in this area, many new people can not find an effective way of learning.

Second, the characteristic content.

When it comes to content, many friends will think that only original features, in fact, not necessarily so. For example, I once did a tutor class Web site, the whole station is not a content is original, are all copy others. But at that time the author almost all of the same kind of web site all gathered up, to coarse to fine, and in accordance with the user needs detailed breakdown of the column, while maintaining updates every day, the results of a few months, ranking and traffic are in the same kind of site first, and other similar sites began to use this site as a content source, Even Sohu's parents channels often come to the site to reprint content.

In addition, this is not necessarily the content of the article, such as pictures, software, comments are content. Like NetEase News, he itself did not do well Sina, but his comments are very unique, many people see NetEase news, is to see the comments. Again such as cool News train ticket search, his content is all the content of other sites, but the user to his where, do not go to other sites repeat search, but also by the user's welcome, has made great success.

Because the content construction is a relatively huge project, this article is limited, does not elaborate, sends everybody 16 words, "The person has no I have, the person has my whole, the person all I fine, spermatogonial me specially." ”

Three, Heroes.

As long as an influential hero or celebrity, it is possible to bring fire to a website. For example, Sina blog, because of a "Lao Xu blog", so that Sina blog from behind, one by one, the preferred place to open Bo, and even forced the Sohu blog had to take the so-called civilian route.

Everyone around such examples are also many, such as everyone knows Jijun "love" and mouchangqing "webmaster navigation" development very fast, and this and their own visibility is inseparable. So when you do the website, said that may invite some industry influential person to enter the website, the personal suggestion best put the website founder oneself to make such hero character.