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How many times have we been in many books, many websites, many magazines see such a word "choice is more important than effort", the sword God teacher began to disagree, but in 08 contact with the electric business industry, after years of uninterrupted struggle, watching their growth and friends around the growth, contrast, Really feel the thick of this sentence, so today the sword God Teacher is mainly with everyone to talk about the electrical business in the early positioning of some ideas, hope to bring inspiration to everyone.
As an electric dealer, everyone should know that the platform is just a sales carrier, platform operation is simply based on the premise of platform rules, the use of network marketing methods and means, the ultimate realization of a transaction process, but the design to the transaction, then and another word closely linked, that is the product, a good product, Has the advantage of the product for the electrical business in the rear of the development has the most core low, then as a new contact with the electrical business friends, how to locate their products, here, the sword God teacher put forward 6 points of their own experience.
1th: No profit, no electricity dealer
Now a lot of people do electrical business, daily bubble in the network business, and hard, and did not earn money, throwing, relative to the offline sales, I deeply feel the helplessness and hardships of electric businessmen, so if I think online just earn a little bit of postage, then do not have much meaning, so in the positioning of products, Sword God teachers think that the first thing to consider is profit, and should be high profits, it is best to achieve 70%-85% of the profit, I think it may be in the back of the process of operation to promote, talk about marketing. Otherwise you'll get into a more and more difficult position in the beginning.
2nd: High Customer price
Wuhan is a well-known E-commerce company all clothing, the previous years to sell clothes are 100 yuan in clothes, in recent years with the development of the market, the changes in the shopping crowd, began to want to improve the sale of baby's unit price, can be found before the large number of users have a fixed sense of mind, think their clothes is cheap, In the end, the product upgrades of Ann have encountered many obstacles. Similarly, as a new person in the electricity business, should also be in this respect to be prepared in advance, the best products are set at around 200 advisable, so that even after more sales, but the turnover is considerable.
3rd: Short Purchase cycle
On the Taobao platform, the cost of making a new customer each time is about 38 yuan, and maintain the old customer service, the cost of less than 5 yuan, so if just into the electricity business, we choose in a short period of time can not allow customers to consume products, that will mean that everyone needs to constantly develop new users, This for the novice, is very difficult, but if able to provide through their own high-quality services, there is a good maintenance and development of old customers some measures, is undoubtedly a continuous increase in sales of effective ways.
4th: Not affected by the seasons
There are a lot of treasures on Taobao will be affected by seasonal climate, such a product has a big problem is that the light season is obviously, if you have only one platform, then for marketing promotion, there is half time is outdated, of course, if you have 2 or more than 2 platform combination complementary, Then this seasonal effect will be much less. Moreover, because of the seasonal factors, it will undoubtedly increase the pressure of personal inventory.
5th: Slow Update
If you are a friend of a new power provider, you will find that the change in clothing is very high, she let you have to develop new products, change the new style, will undoubtedly increase the operation of the pressure, the development is very unfavorable, so the early selection of newer speed relatively stable products, is a good early customer accumulation, Experience accumulates a good choice.
6th: Blue Ocean Strategy
If you choose a class, already a lot of people are doing it, and a lot of people are doing well, it's hard for you to get a piece of it, but if you find a category that's not too big, but still have the basic product qualities that I have, then this is the best choice for the new guy.
In the electrical industry, the new person, whether in the operating experience, or in other areas, the things are not very perfect, blind start, the result is likely to be less than enough, but if the earlier on their products have a more reasonable positioning, then in the latter part of the development will have sufficient power support. Sword God teacher today on these points with the simple chat, if there is a chance, you can go to Chuma education official online to find my contact, and then about a place we in the detailed communication. I also hope that my personal thoughts today will help my friends who are going to enter the electric business.
This article originates from Chuma Education, http://www.alibabawh.com A5, reprint please indicate the source.