Making petty money: emphasizing online light tasks

Absrtact: The fragmentation of time and scene brought by mobile internet not only means fragmented content consumption, but also frees up a lot of fragmented labor, micro-jobs, gigwalk, such as flexible services crowdsourcing platform, watching advertising money into the rich, and spending money to unlock money

The fragmentation of time and scenarios brought about by mobile internet not only means fragmented content consumption, also released a lot of fragmented labor, micro-errands, gigwalk, such as the flexible services crowdsourcing platform, watching advertising money into the rich, as well as the use of money, such as unlocking money to explain this problem. The petty cash (ios/android) to be introduced today is a flexible service distribution mobile application that is built into a fast-growing (business-to-business sales channel building and marketing service-oriented business) in-house.

With a little errand, gigwalk, such as the task of offline data acquisition, in the nature of the task "to make petty" special emphasis on the online light task, is currently on the line is a questionnaire survey, even if the product will be online trial task in the user Feedback collection link will also use questionnaires rather than trial report form, At the same time it will help and customers generate visual micro-research reports. Make petty product manager Yang Jie not optimistic about the time-consuming and laborious data acquisition task of the crowdsourcing, in an interview with 36 Krypton, he said that the country makes online research only 4% of the year, the U.S. figure is 30%, so the quality of online research is not recognized by the market, but it also shows that the market needs education, the potential is huge.

Personally believe that the quality of online research is credible one to see whether the research object is accurate, the second is to see whether the feedback is true, three to see whether the research questionnaire logic design is scientific. On the 1th, this should be the advantage of online research, according to the user registration of demographic information, make the expense will be based on the design of the object of the questionnaire to filter the criteria to meet the standards of users, but it is difficult to brush the questionnaire handle problem. Therefore, the next step in the logical design of the questionnaire efforts, in addition to the use of user registration information, may be more optimized questionnaire logic, coupled with the user to fill out the historical data of questionnaires to control the number of effective questionnaires. Making petty cash will directly produce micro-research reports for customers.

In addition, in order to improve the user's activity, make petty or will introduce some game mechanism, do not rule out the idea of the introduction of red envelopes to make the task to make money more to cater to the user speculative mentality. Yang Jie said that 0 of the money used last October line, currently registered users up to 200,000.

About the test supplies this piece of money, in addition to helping enterprises to collect user feedback, but also hope to provide exposure opportunities, diversion role. However, in order to ensure that users can timely feedback, to make petty use is the user first pay, complete the task after the refund mechanism. In the future, there will be more exploration of the task form, not excluding more offline attempts, but will focus on ensuring the light state of the task. Make petty task to pay more than 1 yuan, the remuneration will be directly into the user associated Alipay account, and can be used for mobile phone recharge.

Although making petty money itself provides a self-help questionnaire design platform, however, most enterprise users still choose to earn 0 of the questionnaire designed to provide services (with access to quickly build their own resources), at present, to enter the 0 platform for the enterprise users are not much, but Yang Jie said that the channel quickly built last year merchants service business customers are 500.

As a business-to-business provider, making petty connections B-end and C-end products are actually access to the fast-building to understand C-end consumers to better serve B-end customers to complement, whether it's product development or marketing promotion, this also proves to some extent the growing awareness of the traditional industry, which refers to the non-internet industry.