Man spends 5 yuan to sell snacks 5 years to set a net worth

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Sun Tongxian and his store sales of snack paper graphics

2000 High school dropout left campus

First job in private companies in 2002

2007 Taobao store, the Uncle Boutique snack Shop opened

2009 Annual sales of the first million dollars

2011 Annual sales reached tens of millions of yuan

From high school dropout to net worth tens of millions of dollars Taobao "young Rich", from 5 yuan to open a shop to annual sales of tens of millions of yuan, selling snacks "wandering uncle" Sun Tongxian Taobao on the creation of a miracle. However, Sun Tongxian on Taobao is the most famous, but he is the buyer of the bad comments extremely humorous reply, so that later, there are fans to see his reply, deliberately given in the evaluation of the difference ...

It cost 5 yuan to start a business.

"Wandering uncle, Sun Bronze, claiming to drift uncle, high school dropout, no academic background, has always felt that they are the edge of society youth, 30 standing, insisting and stubborn, words not much, believe that efforts can change the fate." "May 4, in an interview with reporters, already have a large number of fans Sun Tongxian so introduce themselves."

Talking about the venture capital, Sun Tongxian said: "Remove the computer and network fees, my initial venture capital only 5 yuan." "Originally, his ancestral home in Jiangsu, the family had done for decades of food and beverage cooked food industry, so he put the business scope of meat and other cooked food, spend 5 yuan of money from their own home to buy a pile of homemade dried meat, the shop opened."

However, today's success is the first time in 2007 when Sun Tongxian contact with Taobao completely unexpected.

"According to my investigation in the following years, the time to do Taobao, is basically ' poor dick Silk ', of course, including me." "Sun Tongxian joked," At that time in Taobao open shop, is entirely by interest, want to earn a little money to subsidize life, did not expect the future of E-commerce will be so broad.

The first business is how to make, Sun Tongxian already some do not remember clearly, let his fresh memory is the early start of the confusion and suffering. "Basically, every night I lie in bed thinking, how can I play out the fame, how to do to the sales, thinking about the fall asleep, the next day up and then go." "Sun Tongxian said.

The humorous reply attracts the super flourishing sentiment

In addition to candied fruit, dried fruit, grilled fish and other snack products, Sun Tongxian's store is the most popular, is his "town store Treasure" homemade jerky. Relying on the taste and quality of homemade dried meat, Sun Tongxian's online shop gradually became famous, and sales began to rise. "At the beginning, the meat is based on orders made, and later orders more and more, their own processing too late, had to improve the formula, handed over to the factory foundry." "Sun Tongxian said.

However, the real let Sun copper at the beginning of the store fame, originated from his accidentally inserted Willow.

"About 2008, the shop nearly crown, I first encountered a bad review." "Sun Tongxian said," I call and the buyer to communicate, did not expect the buyer than I am more excited, as if by a great injustice, scared I dare not answer his question. After the phone hung up, I think, people pay to buy my things, I also let people unhappy, how to make him happy? Otherwise, give him a witty reply, I hope he looked good mood.

So, there is the first reply to the birth. "Sun Tongxian said.

Later, Sun Tongxian humor back to the behavior of the evaluation, unexpectedly become a major feature of the store. The reporter in Sun Tongxian taobao store buyers to see, there are buyers to the assessment, that the chicken is too small, no taste. "Wandering uncle" reply is: "Sanda chicken, Judo chickens are going to participate in the games, can only catch some of the lad chicken dine, accidentally let you see out, ashamed and ashamed." "A buyer in the comments said:" This picture is very beautiful, but the taste is very general. "Lost Uncle" replied: "Try a few times, really can't make ugly pictures, hey, natural beauty, no way ..."

In this way, "Uncle Wandering" fire. Douban even have careful netizens to his reply to organize into a post, attracted a large number of buyers to his online shop consumption, and even buyers deliberately do not give praise, is to see "wandering uncle" will say something.

Want to be a brand with history

"This situation lasted about a year or so, until later to attend a seller's party, the organizers introduced me, said this is very hot, write the bad comments back to the wandering uncle, I began to realize the seriousness of the problem." Sun Tongxian said he thought, "wandering uncle" can not be from a snack brand to write the role of the difference, so that night he stopped the humorous reply, and then spent a long time, then put everyone's attention to the brand and product itself.

Since 2008, the Wandering Uncle Boutique snack shop annual sales growth in more than 50%, 2009, the first annual sales breakthrough million Yuan, 2011, annual sales reached tens of millions of yuan. Open Shop for more than 5 years, Sun Tongxian has become a well-known Taobao has a large number of fans famous brand store, he also became a net worth tens of millions of dollars Taobao "young rich."

Will be a snack shop made now scale, Sun Tongxian quite satisfied. However, he also has a broader goal: "I would like to do a precipitation has a history of the brand, not to ask how big, but the most true, the most practical." "(Wen/Chongqing business daily)