Management is important network is no exception

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Recently to a network company planning network, do not talk about the network to promote this piece, just say the company's management, because the company developed soon, the boss is not engaged in the network before, the experience will be relatively scarce, the company after the establishment of gradually found a lot of problems, the boss is also aware of these problems, and now has taken measures to improve Through these phenomena can find an effective management mechanism for the company is how important.

As far as Shanghai is concerned, many small and medium-sized enterprises find us, they want to do the network, and they are holding the decision to do well in the network, from their conversation, can see that they have realized the importance of the network. I think whether the management of the company or the network, all need good norms, norms can be effective, in order to have the implementation of steps. For example, many companies that search the house, they have to work with the search room, the network must be someone to do, these enterprises through the introduction or the company directly recruit to manage the network, but the enterprise still exists some kind of unclear, for example, they recruit people can the company network this piece drive up? Are they really sure how to operate it? ? In view of this side of the situation, red stone based on experience to share the following points, hoping to give the company is not yet very clear to bring delivery. To promote the network before the enterprise of course, first of all need to establish network brand promotion norms, such as website construction, website maintenance, network planning, Network marketing, network control management and so on.

I. Website CONSTRUCTION

1 Site Planning: Customer characteristics Analysis, site positioning analysis, peer site analysis, website architecture analysis, website design analysis, website function analysis, network marketing analysis.

2 website Planning and Design: Website image planning, website content planning, website function development.

II. Website Maintenance

1, the daily update of the website: company news, industry trends, new products, business forum, recruitment, contacts and other sites all the contents of the site update.

2, Site modification: According to the company's development requirements, the site to do the appropriate add, cut columns, and the relevant program vulnerabilities, redundant code to modify. At the same time, using new technologies, new features timely launch of the latest version of the website.

3, website security: Domain name, virtual space, website background and other related account password timely changes to ensure network security.

III. Network Planning

1, Network brand Planning: the establishment of network brand promotion plan, the integration of a variety of marketing resources, enhance the consistency and integrity of brand demand, the external establishment of a unified brand image.

1.1, the analysis of network brand positioning, the status quo and future development trend;

1.2, the status of the industry, characteristics and future trends;

1.3, the network structure analysis: Netizens age, sex, income, education level, habits and so on potential customer's refinement;

1.4, the establishment of network brand promotion plan;

1.5, the implementation of Network brand promotion program;

1.6. Evaluate the effect of network promotion;

2, Network advertising planning

2.1, a little creativity: network advertising to humanization, visualization, with new ideas;

2.2, the establishment of specific target groups;

2.3, Production points: Network advertising title, background, content, interaction;

2.4. Reasonable cost control

2.5, analysis and evaluation: delivery time, placement, evaluation, summarize the effectiveness;

Iv. Network Marketing

1, Soft Wen marketing

1.1, planning the preparation of various types of soft text: industry, knowledge, practicality, common sense, professionalism, dynamic, hype, Word-of-mouth and so on readability of articles;

1.2, the integration of various types of media resources, each for the release of 10 relevant well-known industry sites, so that the soft text widely disseminated, reprinted, improve brand network visibility;

1.3, soft and community published articles for keyword search engine optimization rankings, and the negative information monitoring and elimination;

2, search engine promotion

2.1, Keyword bidding ads: the implementation of search engine keyword bidding ads;

1, keyword analysis and selection;

2, title, content save write;

3, regional, price, ranking and other adjustments;

4. Monitoring and evaluation;

2.2, Search engine optimization (SEO): Through the company's Web site structure, page, content, navigation design, labels, internal and external links and other adjustments, to achieve a more user-friendly search engine interface, to enhance the site rankings;

2.3, search Engine Alliance website advertising: Search engine industry website Alliance of various forms of advertising;

2.4, search engine other way advertising: Baidu Hot zone, stickers, know, HI; Sina love to ask and so on

3, investment and portal marketing

3.1, the website advertisement Analysis: Banner advertisement, Full-screen advertisement, button advertisement, special-shaped advertisement, spot type advertisement, text chain advertisement and so on choice;

3.2, Advertising content audit

3.3, data monitoring and effect evaluation;

4. Forum and Community Promotion

4.1, to find and select a valuable forum, community;

4.2, title grasp: Continue to lure, continue to surprise, continue to strange, continue to different;

4.3, content control: More objective, readability strong, advertising is not obvious;

4.4, identity requirements: the emergence of multiple identities;

5, blog Promotion

5.1, the formation of blog groups;

5.2, Title, content control: mainly around the products, brands and other key words to make a fuss;

6, Word-of-mouth Promotion

6.1, through the brand small story, user experience, customer evaluation, media reports and so on to deepen customer brand impression points;

7. Business-to-business Business Website Marketing

7.1, advertising member Services, supply and demand, dynamic update;

7.2, free registration of users to improve enterprise information;

8, mail Marketing

8.1, the establishment of accurate customer mailbox database;

8.2, the content concise, the prominent theme, attaches importance to the mail title;

9, the industry website marketing

9.1, the form of advertising control: pay, friendship and cooperation;

9.2, the establishment of brand portal, update the enterprise products, news, contact information and so on;

9.3, effect evaluation;

10, other marketing: Software Mass, RSS, Ali, QQ Group ...

V. Network control

1 online communication

1.1 Time to log in: work time stay online;

1.2 Conversation requirements: Courtesy, initiative and access to the company's website of the customer communication, to provide a good customer service

1.3 Information collection: Daily records have communicated customer volume, and the intention to join, purchase and other customer information input documents to save, and timely feedback to the relevant departments follow-up processing;

1.4 Weekly Summary: communicate with various departments to register the effective information per week;

1.5 Background information management: Log in regularly every day, collect and keep information, and feedback related personnel;

2 Website promotion Cooperation customer management

2.1 Document creation: Save new and old customers contact details

2.2 Customer Maintenance: To maintain telephone or online tools (QQ, Mailbox, MSN, Ali, etc.) communication, contact feelings, know the latest trend of the network, and for long-term free friendship and cooperation to provide convenient;

3 Account password Management

3.1 Establish documents: website FTP, virtual space, domain name, website backstage, QQ member, online window, Ali, mailbox, and other cooperation website background account, password archive;

3.2 Security Management: Regular changes to the password to adjust.

Write more simple, do not need you all remember, as long as the inspiration is the best harvest, the article before the end of the invitation to pay attention to network marketing friends a lot of exchanges, pay attention to the Red stone blog, www.qiuyanbin.cn Exchange Group: 34056219. The recent weather in Shanghai has dropped faster, reminding you to keep warm ^_^