Management of the road: no "net" not stand, no "letter" adverse

In the Internet environment, network marketing for corporate image publicity, product display and product transactions are the simplest and quickest way, gradually from a propaganda means to develop into the fundamental needs of business operations.　　It can be said that for enterprises, if there is no network marketing, it can not be in the fierce competition in the market foothold. Enterprise Management, no "net" enterprises in the continuous development, exploration process, the network marketing understanding and demand is also increasing. Mr. Peng has been lighting lamps for 7 or 8 years, most of the orders mainly from his old customers, for the development of new customers rely on the old customer introduction. After the financial crisis, the downsizing of the order Jeanpeng to realize that the development of new market is urgent, so he began to try network marketing. A network company promised him 1000 yuan to build a station, while guaranteeing a free search engine rankings, but the promise is good, the reality is brutal, in up to 1.5 of the time, he expected a few inquiries, then understand that this so-called site is only built on the business-to-business site on a template site,　　The same site has more than 20,000, the same industry competitors have more than 3,000.　　In fact, Mr. Peng's biggest mistake in the final analysis is that there is no independent website, a "borrowed" site template is not a complete "network" marketing tools, can not reflect the advantages of products and business integrity, it is difficult to attract customers, to attract inquiries so as to reach a deal, it can not promote the promotion of corporate brand and business expansion. Network Marketing, no "letter" adverse but at the same time, there are other problems besetting Mr. Peng. China's national conditions determine the enterprise to long-term, sustainable development, must have some characteristics, the most important is the integrity. Compared with traditional marketing, network marketing has the characteristics of remote, virtual and so on, can not like the traditional trade so see, hear, hand touch, really feel the existence of products, can understand the information is limited to online pictures and text description, the means of trading is often through bank transfer payments and post Office to send goods, This gives the lawless opportunity, the enterprise is deceived even if the complaint is due to the geographical span and the seller's real uncertainty and difficult to be properly dealt with.　　Many enterprises in the online business may encounter a few of their own not too dare to trust the company, often the company is still discussing whether to send samples at the same time, the business has slipped away, and some enterprises may encounter a real liar, the use of enterprise urgent order of the psychological, repeatedly cheat succeeded.　　If there is no credibility, the credibility of the support point, Network Marketing has undoubtedly become an empty talk, even if the company built a Web site, can not really turn the network into their own development of the powerful weapon, play the role of network marketing. The problem will always be solved when, this August, Mr. Peng participated in the China Internet Network Information Center (CNNIC) and Chinese enterprises jointly convened the "work together to build a trusted network Marketing system" conference. Several business Z and site guards together to create a trusted network Marketing system This concept and Mr. Peng's demand hit, so that the development of enterprises suddenly clear.He registered the Chinese domain name for his products, and on the independent website, he made the credit label issued to him by China Internet Network Information Center. With the help of several business Z powerful functions, through the search engine friendly degree of access to effective traffic, Mr. Peng realized in the network marketing process of active marketing. Now, he just in the office every day to drink coffee, side through the Z Backstage analysis function, to see the customer in the publication of the page stop time and frequency, to determine whether there is purchase intention, then the active telephone communication can, greatly improve the business efficiency. In addition, Z can also support mobile marketing business, even if you go out to see the customer is not in the office, the front desk has customer consultation, the background will take the initiative to send SMS reminders, do not miss any real intention of customers. Mr. Peng satisfied with the best or save money, input-output controllable, the effectiveness of the evaluation system is very perfect, so put into the network to promote every penny spent on the blade, the practical, rest assured.　　And in Mr. Peng's "Trusted Network Marketing" officially opened one months later, the National Games under the initiative to contact Mr. Peng, in deep communication, Mr. Peng officially become the National Games lighting supplier. Today, Mr. Peng has a sense of achievement, "now through the number of Business Z website online customer service and mail messages, daily inquiries are many people, the profits are very substantial." He also summed up a set of ideas, "the network to promote the right, so many really interested enterprises can directly find us online." They find potential suppliers through the web and make a full comparison, which can also reduce their costs and save time and effort. For customers through the network access, we are a win. "Referring to the power of the partners, Peng believes that the internet has been used in China for more than 10 years, and the Chinese enterprises have accompanied the enterprise information decade, it can be said that the Chinese enterprises are the most understanding of the enterprise information needs of the operators," Trusted Network Marketing "is from the enterprise management, combined with China's national conditions, Most suitable for Chinese enterprises, especially small and medium-sized information construction. In the knowledge of "work together to build a credible network Marketing system" conference will be in Beijing, Shanghai, Guangzhou, Shenzhen, Shijiazhuang, Nanjing and other more than 20 cities have been held, Peng said, hope that more small and medium-sized enterprises can rely on information operations experts to help enterprises, real borrowing power "trusted Network Marketing System" to complete the development of enterprises , accumulation, in the market competition in an invincible position!