Managing Messaging systems: Things that developers and web owners need to know and value

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How important is the message?

China's first e-mail was sent to the University of Karlsruhe in Germany by the "Father of the Internet," Vina Zoen and Wang Yunfeng on September 20, 1987, at the Institute of Computer Technology in Beijing.

Up to 2013, according to the report of the Internet data research organizations, individual mailbox effective user size between 200 million-300 million, about 90% through the PC-side login mailbox, at least 50% of the mailbox users, used a mobile phone mailbox, less than 10% of the user's habit of using mobile phone landing mailbox.

Although mobile internet and emerging instant messaging have a big impact on email, the mainstream of e-mail in the network application is still irreplaceable.

Two. The important matters needing attention in the mail marketing mass service

1. The email address is very important. There are a lot of selling email address of the site, many of which are automatically generated by the machine's e-mail address, is a fake email address, such as the machine generated by itself, to this address to send a letter to both waste SMTP (mail sending server) resources, but also greatly increased by the possibility of SMTP blocked.

2. A good mass mailing solution is essential. Mass mailing is a relatively time-consuming work, there is no key to the bulk of the mail software, we do not trust some online some vendors said, a mass more than 10 200,000 emails, no thing. Mass mailing, to be real, whether it is to use the free/charge of third-party mail delivery services, or build their own mail server, the instant send more than 5000 consecutive, will cause the sending queue congestion, resulting in the return of the letter and into the junk mailbox and so on.

3. Do not superstitious QQ mail mass. Many users have asked about the QQ mail mass problem, which is more focused on "Why the letter back so much." Mainly because of two points: (1) Not all QQ accounts have activated their QQ mailbox, (2) The so-called QQ mailbox search, all just search QQ number, and then add a tail behind the number.

4. Small amount can apply for free email account number, the amount of suggestions from the establishment or use a third party to send services. The popular free mailbox on the network, its function is definitely no more than some buy the virtual host to send the Enterprise mailbox poor. Gmail each account can send more than 300 emails a day, other, such as Sina, QQ and other mailboxes, one hundred or two hundred a day. If your volume is greater than this data, you can choose to call your own mail server. But what I want to say is that the times are different, the third party services cost-effective and professional higher, one is because they are more professional, and second, because the price is low and often free amount of gifts. such as foreign Mailgun, SendGrid, Amazon SES, the domestic sendcloud are very good third-party mail delivery services, domestic sendcloud more focused on trigger mail.

5. Self-built mail server has drawbacks. Can I set one up on my own? You could build your own mail server (SMTP server), but you can't solve the problem of mass mailing. Own set up the disadvantages of the server are many, mainly:

(1) Does not support the domain name reverse analysis, sends out the email to be easy to be judged by the other party as the rubbish mail, even thinks is the garbage in the rubbish mail, directly discards, does not send the other side to email;

(2) any mail delivery (SMTP) server is sent queue, in a short period of time this queue into a large number of send tasks, will cause the congestion queue, the result of the queue congestion, is missing a part, send a part, or send the server directly dead;

(3) The recipient server within a short period of time received from the same domain, the same IP email, will quickly judge it as spam, refuse to receive requests for follow-up, or accept the email, and then directly discarded, will not be transferred to the recipient.

(4) Server costs, loan costs, full-time staff maintenance costs, long-term down will be a small amount of money. The key is to spend the money in time, may not be able to achieve the desired effect.

Three. Mailbox marketing should pay attention to the user experience

In front of so many, I think you send a more comprehensive understanding of the mail. Whether you are a traditional EDM or trigger mail, you need to focus on the user experience. In fact, the trigger mail is to better improve the mail marketing effect and user experience.

Triggering a message is an advanced feature in e-mail marketing that activates it when you set a specific time and behavior (such as registration, opening, clicking, Ordering, unsubscribe, or a specific time).

Four. Introduce some excellent trigger mail service

1. SendGrid (foreign)

SendGrid's services are located in businesses that need to send hundreds of thousands of or even millions of emails a month, including Foursquare, Spotify, Twilio, Airbnb, Pinterest, Path and HootSuite. Its services are charged from free to 400 dollars a month in various forms, and sendgrid even introduced the "on-pay" feature. Official website: http://sendgrid.com/

2. Amazon ses (foreign)

Amazon Simple Email Service (SES) is a bulk, transactional messaging service built on the Amazon infrastructure that can be programmatically accessed through the API to include authentication addresses, SES,API, and methods to send statistics. You can also use command-line tools, or the SES route mail transmits Agent. If you are a EC2 service user and do not send more than 2,000 emails a day, you can use Amazon SES for free. Users who need to send more mail need to pay, at a price of 1,000 emails per $0.10. The extra cost is used to pay the data traffic to and from Amazon. Official website: http://aws.amazon.com/cn/

3. Mailgun (Foreign)

Mailgun is a simple and efficient mail-sending cloud service, similar to MailChimp. Official website: http://www.mailgun.com/

4. Mailchimp (Foreign)

MAILCHIMP focuses on providing services to commercial advertisers, helping customers send e-mail newsletters and manage mailing lists. Official website: http://mailchimp.com/

5. Sendcloud (Domestic)

Sendcloud provides a variety of interfaces to assist developers and entrepreneurs to complete the delivery of mail and tracking the task of Third-party mail delivery service platform. To provide a convenient trigger mail delivery services, provide real-time data analysis, in the prevention of spam errors, to achieve the rate of a good reputation. Mainly for the domestic market to provide personalized demand, according to the author knows Csdn, know, clove garden, fast sowing, Sohu video and other well-known internet companies and products are using its services. Official website: http://sendcloud.sohu.com/

Five. Choice of solutions

The choice of solution should be realistic and feasible. If you send a small amount of daily, such as hundreds of a day, and you have a more stable to send mailboxes, such as Gmail or the domestic ESP VIP mailbox, so casually rent a vps to get a free service is enough.

If you are sending a large amount of mail per day, or if you need to import an email address from Excel to export a mass mailing, then it is necessary to choose your own mail-sending server or use a Third-party mail delivery service.

In short, email marketing is very important to the operation of the site, attention to methods and skills, can be achieved in the short term with a multiplier effect.