Mandatory requires each employee to install the app. Not installed

Last week, I asked two friends to dinner, one is VC, and the other is my college classmate who is starting a business.

First introduced this classmate, rich second generation, like to delve into the internet, they can write code. The family opened a large labor dispatch company, in the west of a city has a large park, the park built seventy or eighty central dormitory, under the 100,000 migrant workers eat live in the park.

He did the demand analysis first: a lot of pain, one staff too much, every month wages, the whole house was filled with cash, and it was very unsafe; second, the management is very difficult, casually notice anything to use Big Horn around the park broadcast, still can't guarantee everyone can receive, and the staff life is too boring ... But in the final analysis, his biggest pain point is--Lao Tze's salary half is spent by these migrant workers around the small selling shop, internet cafes and all kinds of network traps, Telecom traps, why? Can you make the pay back, even make me earn more money?

Along the way, the thinker designed the following products:

1, mandatory requirements for each employee must install this app. Not pretending? The monthly salary is sent to the designated account in app, who dares not to install it? Note that this step is a prerequisite for many of the features that follow.

2, in the app Implementation Group notification function, did not accept the group information has the prompt feedback;

3, to provide users with a large amount of movies, short video, music and e-book browsing, download functions, monthly pay;

4, the provision of O2O peripheral life services. The park is far away from the city, workers buy things inconvenient, but as long as the demand in the app, things will be sent within a few hours (the park itself every day a lot of cars in the park and the city interval shuttle), with account settlement;

5. Provide IM function. Including the park internal communication and friends, marriage. Block other interfaces for similar applications on LAN Wi-Fi. The charging mode is in reference to other marriage websites;

6, in the app to provide integral wall, but the reward is cash, directly into the account. Daily group notification requires users to download an application (Executive Order + cash lure). Imagine, 100,000 users to brush the list, which hit that, that is not want to let which app on the top list which is sure to go on?

7, for the VC raised the scale of the problem, thinkers, can be completed in 100,000 people park, copy this model to all kinds of large factories, let a LAN through. The time is nothing but to attract the various labor dispatch companies to share, how to divide the problem.

8, all the actions from the account, consider the addition of 2%~5% handling charges.

After listening to, VC and I do not understand the severe. This is a living synthesis of the internet finance, Enterprise Services, entertainment, O2O, SNS and the super application of the brush list AH. But always feel that there is something wrong, so bright blind eyes of the product can really do? But the thinker classmate said, this is not the assumption, in fact, the project has been quickly developed, the initial calculation down, can send out the wages back 5%~25%. In other words, only this one park can earn 40 million or 50 million a month, which is not an extra brush list.

After talking with the thinkers, we thought a lot. So many years we finally learned a little bit of Internet products "standard" here all do not apply: Internet products pay attention to the user experience? But here, it only needs to force users; Internet entrepreneurship is focused, but it happens to do everything; Internet companies need to be open, but here, the premise is to put users in the fence. The source is that in this case, the user is not the user, is "the broiler";app developers are not developers, but the police and the boss. "

In such a large local area network where users can be arbitrarily regulated, regulated and shielded, "you ask me how many cows are there in the flow entrance?" It depends on how deeply you rape the user, without having to say what the user experience is, the boss commands it to represent my heart. 」

Say back, a product like this is a wonderful product after all, you may be difficult to meet it. But I have to say, there are a lot of companies like this, there are many big enterprises, you can think of some internet giants, they do not want to put users in their own walls, want to use their own strength to meet the needs of all users? They hate only that they are not as strong as Zhou Skinner. In the final analysis, openness and closure are the main contradictions of the current Chinese Internet and the key to deciding who wins and loses in the future.