Mango bet Online game Hunan TV seeks win

Text/Xufeng event background: Since last June, Hunan TV's new media position-Golden Eagle Network has launched the "Mango Mobile gaming Paradise" platform and "Mango game Paradise" platform, Hunan satellite TV first entered the online gaming industry.　　With the country to further promote the "three nets in one" process, Hunan radio and television Group will invest billions of dollars, prepare their own game operation team, with the domestic well-known online games enterprises to cooperate, while strengthening the game of self-development, full force to seize the network game market. Analysis: The game is the best entry point for Hunan Satellite TV to enter the Internet industry the implementation of the "three nets in one" implementation is the first easy after the difficult principle: the first phase of the goal is to focus on the 2010 to 2012 radio and television and telecommunications business two-way into the pilot. From the industry scale, market level and network interaction, the current radio and television network operators and telecommunications operators between the economic power gap is large, before the radio and television system under the policy restrictions have been in a closed state, once fully symmetrical open business, radio and television's strength and ability is not enough to be competent for fierce market competition. Therefore, although the pilot period to give the radio and television operators a certain amount of time and space to develop new business, and strive for users, but also the radio and television system enterprises forced to compete on the edge of the cliff. Therefore, the leading enterprises in the radio and television system have launched the Internet development Strategy. February 2009, SARFT announced the formal preparation of "national network Television" to disseminate CCTV content, covering a wide range. Although local television stations can not be compared with the resources, but the National Taiwan in the local politics, finance, life and other headlines, it is difficult to achieve full coverage.　　Therefore, Shanghai Wen Guang set up "focus on Shanghai, focus on the news, focus on urban white-collar users," Shanghai network television, the provision of 10 SMG TV channels, as well as 8 radio stations all-weather broadcast on-demand services, will be broadcast to the world on April 1, 2010. For Hunan TV, entertainment content has always been its foothold in the national satellite TV stations, the user groups for the relatively small, Hunan satellite TV in the 35 years of age under the audience ranked first, while the 15-44-year-old 57.5% of young people, and according to the end of 2009, the latest research data show that nearly 90 % of online users aged below 40, it can be seen that Hunan TV in the national television, the audience age structure and network game user group overlap relatively high, according to the data of the iris consultation, the daily game time in more than 2 hours of users have accounted for more than 60% of the total game users, and there is a growing trend, It can be seen that internet-based entertainment is gradually eating away at the time spent by young people on traditional media, so Eric believes that the development of the online gaming market will attract more users over the years, complementing and perfecting the audience of Hunan TV. Age distribution of Chinese online gaming users in the 2009 China Internet market will reach 74.3 billion yuan in 2009, up 30 from 2008, according to the data..7%, of which the largest share of online games, accounting for 36.5%. The online gaming industry has a sizable profit margin and an industry-average profit margin of more than 50% per cent, unlike other industries where online gaming relies mainly on user-paid forms rather than advertisers. Therefore, grasps the network game user, may help Hunan satellite TV to add the new profit point, and effectively resists the advertisement income to reduce the risk which brings. In addition, for radio and television operators, telecommunications, search engines and other industries have a higher demand for technology, and the network game entry threshold is relatively low, can be invested into the formation of the team, the purchase of equipment to achieve. Therefore, Hunan Satellite TV combined with its own characteristics, coupled with national policy support, the choice to enter the online games market is a more sensible choice. 2003-2009 China's network economy core industry market structure integration advantages, to create network entertainment life platform and the low threshold of online games market and attraction corresponding to the fierce competition in this industry, Hunan satellite TV "halfway" to enter the game market advantage is its huge user base and rich content resources, At present, Hunan satellite TV to enter the most direct benefits of online games are mainly embodied in the following two aspects: strengthen the user experience, extend the vitality of TV programs: Users can be from the network game and television programs in the combination of a new experience. Many viewers are "Super Girl", "Happy Camp" and other programs are attracted, they are willing to accept the new things, and they put a lot of enthusiasm for the program, a higher degree of loyalty, if they like the host and singer, star, can be extended from TV programs to the new media platform, even the game field,　　To extend the contact time between the audience and the TV characters, and get a different experience. Enrich program content, seize new users: the development of online games will bring new user groups. TV stations around the lack of content and the phenomenon of waste of resources, into the network game industry will continue the entertainment style of Hunan TV, while the game industry, especially in the field of electronic athletics has a very high ornamental, and by the vast number of gamers, Hunan satellite TV and Golden Eagle Network for online games and video, The combination of television provides a solid background support.　　The entry of electronic athletics into Hunan TV will create the precedent of national satellite TV, or play in its gold Hawk or pay TV, and will attract new user groups.　　Eric suggested: Although the game industry for Hunan TV into the new media field is a better entry, but the network game market competition, Hunan TV to share a cup of soup, or to rely on its own established advantages. Hunan Satellite TV in the game research and Development, operation and so on have not too many experience accumulation, in the Fund also cannot with those listed for many years swims the enterprise to contend, therefore the user group, the Broadcasting System license plate and the traditional media propaganda platform will be its present biggest resource superiority. So Eric advice: 1. First, through the resource Exchange, resource substitution or strategic cooperation, with the game enterprise in-depth cooperation, cooperation can be a proxy game products, cooperation to launch the same name video works, televisionShow the same name online games.　　2. Make full use of Hunan satellite TV, the Golden Eagle network of mature channels for product promotion, Hunan Satellite TV and the game to win the benefits of the enterprise. 3. After a certain amount of funds and experience accumulation, and then seek a suitable for radio and television system development of the new online game model.