Mango TV Internet TV discussion on the amalgamation and innovation of OTT industry in Sanya

(Figure: Mango TV internet TV Business Department deputy general Manager, marketing department director Zhong November 20-21st, "IPTV Evolution, OTT TV new situation in the new Opportunity" Summit Forum held in Sanya, Mango TV internet TV with high quality scarce single broadcast content resources and its integrated machine, Top-box and other blockbuster products, Mango TV internet TV Business Department deputy general Manager, marketing department director Zhong published a title entitled "Rong" is big, more than "alone"--ott new pattern Mango TV inside development strategy, from "Alone" and "Rong" two key words, This paper expounds the innovative practice of mango TV internet TV with Mango TV inside strategy as its core, platform construction and channel development, and discusses the road of innovation under the new trend of OTT industry in the future with industry chain parties. (Photo: "IPTV evolution, OTT TV new situation in new opportunities" peak forum Scene) (Image: Mango TV Internet TV products display area) sitting "alone" home of the Golden Resources Mango TV Content building full force since April, the full start of mango-solo strategy, Mango TV is a typical representative of the development of new media in the radio and television department by integrating the advantages of Hunan radio and TV core content and developing Internet-wide platform products. In the past 2015 years, Hunan satellite TV gold advertising resources bidding meeting, "I Am a Singer", "where Daddy Goes", "Happy Camp", "Day up" and other Trump program brought the total revenue of gold advertising resources more than 3 billion yuan, this figure represents the market and the audience of Hunan Radio and television high-quality resources highly recognized. 2015, Mango TV will be "alone" home with the Hunan TV ace variety show and hit the homemade drama content resources, in addition, Hunan TV will also spend 1 billion to build a weekly broadcast column theater, the play site has a wonderful drama only in Hunan TV and mango TV dual platform alone, which will significantly improve including Mango TV Internet TV, Mango TV (PC, Phone/pad) and Hunan IPTV, including the full platform content advantage. In addition to the exclusive content of copyright resources, the content of Mango TV is "more than alone." According to Zhong, Mango TV internet TV is creating a new era of O2O interactive live show, "Mango Live show" live zone, the area has been successfully live broadcast brilliance Yu, Cao, Chenxiang and other star personal concerts and the Zhuhai International Beach Music Festival and other large-scale music activities, well received by users. At the same time, Mango TV Internet TV constantly integrate Hunan radio and television internal resources, has been with the happy purchase of online shopping zone. In addition, Mango TV Internet TV also in the introduction of content constantly exerting force, strengthen and Huayi Brothers, TVB, China Entertainment satellite TV, South Korea MBC and other upstream content manufacturers to work together to strive to cast high-quality, rich content platform. The channel opens up "melts" into the living room new Life Mango TV to create a new pattern of home entertainment Zhong stressed that Mango TV is more than a "single" Deeper meaning, lies in how the "unique" content for the king layout based on the continuous strengtheningChannel development, will be mango TV inside brand concept "into a more diverse, more macro-far home entertainment new pattern." From the terminal development and brand marketing two levels, the current Mango TV Internet TV has been with Samsung, TCL, Changhong, Hamidi, Huawei and other more than 30 manufacturers to reach a cooperation, the formation of more than 20 kinds of terminal products, Mango TV inside family. Mango TV inside strategy in practice, take the content as the leading, from the store, the electricity dealer, the activity and so on line on-line under the multi-directional marketing practice; to a strong media platform and high-quality content resources, effectively pull Mango TV inside family product sales rose. Especially in 2014 after the OTT market reorganization of the downturn, Mango TV Internet TV, whether it is their own user size, or the sales of cooperation vendors, are trending against the trend of a positive, mango TV inside concept increasingly popular. In comprehensive terms, Mango TV inside "Alone" and "Rong" the development of the way, that is, to realize the difference of platform content by the unicast strategy, to enrich the content by content innovation and content introduction, to enlarge the platform and to enlarge the channel through terminal expansion and market expansion, based on the strong medium platform and the high quality content resources Inside strategy for the bridge, and terminal manufacturers to serve users, education market, universal Internet television concept, the user scale larger. Mango TV Internet TV will work with partners and industry chain parties to build a comprehensive, professional, high-quality video content flagship, so that Mango TV Internet TV products and services extended to more families, and jointly promote the OTT industry in the transformation and integration of innovation in the continuous forward.