Mann Mobile strategy: the first year of positioning is to do a good job mobile end community

Absrtact: July 10 News, the Internet cotton and linen clothing brand Fang Jianhua founder, said the current mobile end of the market accounted for about 50%, the next five years will certainly exceed 70%. The mobile division does not have sales KPI, the first year of positioning is to do a good job mobile end community

July 10 News, the Internet cotton and linen clothing brand founder Fang Jianhua said, the current mobile end of the market accounted for about 50%, the next five years will certainly exceed 70%. The mobile division does not have sales KPI, the first year of positioning is to do a good job mobile end community, no sales requirements.

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Fang Jianhua Frankly, in the mobile end of research and development and talent investment may not see significant gains in the next year, the early stage is to do a good job of laying the groundwork. "This year, the man will devote half of his energy to the basics, not to worry about growth, and there will be no big problem in the future, according to the growth point now set." The first step is to let the followers of the Mann gather on the mobile side, and facilitate their exchange of collocation, preferences, travel and other life content. ”

In addition, Fang Jianhua told also billion power network, the Mann founded the mobile division, which has some of the staff are PC-side veteran. "PC-side thinking is the PC side of the thinking, moving the end of the thinking is the mobile end of the thinking, I moved the mobile division to the new office, I hope they do not use the inertia of big screen thinking to think about moving end, to completely throw away the inertia of thinking, go to another world. ”

As for the mobile electric business era, how to find the Internet brand positioning, Fang Jianhua that the traditional Internet view that the brand positioning to be large, offline also have thousands of stores, but such a brand in the past few years on the line of a lot of money, or even a day to hit 1 million, but the results are very little. In the final analysis, this is because in the mobile internet era, the larger the positioning means that the pool of competition more intense, and positioning in the personality, original, small subdivision of the category has achieved great success.

In addition, billion power network learned that the current micro-Amoy fan 2.71 million. According to the first quarter of the sales data, the wireless end of the transaction accounted for 40%, the flow accounted for up to 60%.