Manufacturing oil price rise public opinion Sinopec Network Marketing strange phase ponder

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Sun Hai, deputy director of the Department of Communications, Shenzhen University, through micro-Bo burst the material: state-owned resources Monopoly Enterprise Sinopec 2011 Years of the first document "on the organization of excellent network Bowen rating notice", unexpectedly incredibly requires internal staff to register with different identity blog, forum, Organization network advocates around the oil price adjustment to carry out public opinion. The beginning of its notice is quite a bother to point out: "According to the international oil price changes, the current oil prices have been up to the window period, according to the requirements of the relevant national ministries, in order to increase the price of refined oil to create a good public opinion environment, the office, the Ministry of political work, Petrochemical newspaper Research decided on February 1, 2011 11th, the organization of network promoters around the price of refined oil products to carry out excellent online blog rating activities. ”

Sinopec in this notice also special request, "Please each unit network propagandist angle, to petrochemical outside the identity of netizens, in the major forums, blog published no more than 800 words articles." "and asked all articles to be around three caliber to create and post, one is" last December 22 after the domestic oil price adjustment, the international market crude oil prices continued to rise, according to the current pricing mechanism of oil products, January 21 domestic product prices in line with the upgrade conditions. Second: "Because of the recent international market crude oil prices increased substantially, resulting in a sharp increase in the cost of domestic refining enterprises, if the domestic product prices can not be adjusted by mechanism, domestic refining enterprises will be plunged into huge losses." "Third," according to the calculation, the current domestic implementation of the oil prices and according to the mechanism of the international crude oil prices have been lower than about 16 U.S. dollars/barrel. ”。 In order to facilitate the network propaganda staff to create a discussion, Sinopec opened a Chinese name "Rhino Butt" QQ Group, and the group's English name is Sinopec, namely Sinopec's English abbreviation.

For this material, Sinopec related leaders did not deny, but said that "now we communicate with net language, you originally that set of people do not like to listen to, definitely use the net words to communicate with netizens." , and said the real purpose of organizing the event was to better communicate with netizens. Explanation to explain, and the real intention of the event, notice inside already expressed very clear, is simply for the oil price modulation magnify, for its next step up oil prices to find a high-sounding reason. And in the notice, the move is in accordance with the requirements of the relevant national ministries, in order to increase the price of refined oil to create a good public opinion environment. Let the author heart of Doubt is that, regardless of whether this practice is appropriate, this is done by the state-related ministries, or Sinopec's own good for the claim it? If it is true, as the notice said, the network five Maoist campaign is the national Ministry of the requirements of the relevant ministries, then the country's relevant ministries ultimately represent the interests of the party? Has the people who give it the right to co-operate with some interest groups?

Wave after wave of internet regulation, netizens on the Internet speech and voice of the opportunity has been less, in fact, not less opportunities, but such as the pursuit of other events, such as the continuous occurrence of the netizens heart fear. In the supervision Department's cordial attention, the Internet access information system is already the general trend, that is, you posted on the Internet any information, whether true or not good or bad, are under the watch of the Network Monitor. Is it that the publicity of Sinopec is also under the watchful eye of the network Supervision Department? Does creating public opinion for rising prices already constitute misleading public opinion and truth? China is a developing country, and the price of refined oil has been higher than Europe and the United States and other developed countries, yesterday I also saw a report said, Chinese oil companies export more than half the price of domestic exports. According to relevant media, Sinopec 2010 net profit has already broken through hundreds of billions of yuan mark, and another big brother China PetroChina net profit broke through hundreds of billions of records have been maintained for seven years, the export of low-cost and large static profits in stark contrast, can be sure that this objective figure is the main contribution to the domestic market and

The internet is becoming more and more developed, the information passed through the Internet is more and more rich, but the true and effective information is not much, and weeding in the real information. For example, Sinopec's public opinion, the core of the argument is that the price of oil, once this information is overwhelming, then it is undoubtedly misleading to netizens. In the 3Q war, accusing themselves of using the Navy to guide the direction of public opinion, and the reality and the Netizen's original intention is far different from the public opinion orientation? Everything is pros and cons, the blog forum to the Netizen a talk and listen to the window, but also let the heart to master and become propaganda tools. Is the official media, the information must be true? Is it the same as the mouthpiece of certain interest groups? This article by the professional website construction Company, Shanghai Pilotage Technology (www.joyweb.net.cn) integration idea Original, more exciting content we will continue to launch.