Recently, the full network held a "strategic upgrade and brand endorsement conference." Announced formally hired in mainland China's highly popular Japanese anime image robot Cat "more than a dream" as its brand image spokesperson. Believe that soon with many a dream for the protagonist of the image of the advertising will be out of the street, if no accident, the other characters in the comics will appear.
When the news was announced at the press conference, the full network exchanged gifts with the copyright party of a dream image. However, the press conference did not disclose the cost of a dream endorsement.
According to official explanations, the fan a dream fans covered the 70 's and 80 's generation, and this is precisely the core users of the network shopping, and a dream of the surrounding products extended from the bank card to beverages, from doll toys to technology products, from fashion clothing to fast-extinction products, full network will be for these areas of business to open a green channel.
The full network also announced at the press conference that a second round of investment had been completed earlier. Sources said that the round of investment around 80 million U.S. dollars, including the leading investment institutions, such as the company, a total of four institutions involved.
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