Many brands adopt a one-size-Fits-all marketing strategy

Many brands adopt a one-size-Fits-all marketing strategy, relying on a familiar slogan to all, such as Adidas's "Nothing Is Impossible", Nike's "Impossible Is Nothing". But Matt Groening, the author of The Simpsons, has sold a lot of machines to Mac in 1989 to create a series of brochures for Apple's Mac, proving another effective way to sell.

This series of booklets is for different stories about the user. If you feel stressed out, Mac can get your life back in order. If you lose your job, Mac will help you start a new career. If you have a habit of delaying, the Mac is ready to help you improve your productivity.
Apple tells the user through these stories that we are listening to you, we understand your problems, and we feel the same about you.

And now a lot of marketing, especially software marketing, but is a lot of functional introduction, hype and boasting, how to say how to better than others. Of course, they may also mention "benefits", but there is never any mention of how products fit our lives.
The product for everyone is basically not there. But that's not necessary. Listen attentively to the audience-you have a chance to have them. Don't speculate on the needs of users, ask where they come from. How did they finally find your product to ask for help? If you can figure this out, then all of a sudden your marketing strategy will turn from "selling products" to "Friends of the user." It feels good to put yourself in the audience and think about how you can share your product with them.