Many companies follow the mobile browser market to fight frequently

Mobile browser is the gateway to the mobile internet world, this browser has become the major mobile phone internet manufacturers to develop the focus, more and more netizens began to move through mobile phone browser into the mobile Internet domain. As a result, mobile browsers are promising, and mobile browsers are moving toward a more high-end and intelligent direction, becoming the main catalyst for mobile internet explosive growth. Therefore, mobile Internet portal mobile browser market, is attracting more and more people to join the current relatively calm areas of struggle, the atmosphere has become increasingly noisy and secretive.

Tencent has been denounced by the Mobile China Network. The incident stems from Tencent's "code goddess" event in Beijing's subway--a way to attract passengers with a number of beauties sticking to the two-dimensional code to promote its February 2012-loaded two-dimensional code scanning browser. To attract attention, Tencent announced that "This function is Tencent's global initiative."

This sentence became the Mobile China Network CEO Wanyong accused Tencent of the pretext. In his view, Tencent QQ Mobile browser is not the world's first to add two-dimensional code function, even in China is not. As early as October 2011, the Mobile China Network launched the first version of the move-Link browser Android, the two-dimensional code and mobile browser has been combined.

Mobile China Network and Tencent's tongue dispute, from the side confirmed the current mobile phone browser in the field of cruelty. It is understood that at present in this market, in addition to UCWeb, mobile China nets, dolphins and other professional browser manufacturers, Tencent, Baidu, 360 and other enterprises are also in the integration of their traditional Internet resources, to kill into the mobile phone browser market.

Multifaceted, who can grasp this new market opportunity, successfully biqing the gateway to mobile Internet world?

Biqing Mobile Internet access

Mobile browser prosperity, and domestic operators actively build 3G network inseparable. According to the Ministry of Statistics, up to the end of 2011, 3G users up to 128 million, 3G base station total reached 814,000, 3G cumulative investment reached 455.6 billion yuan.

The perfection of 3G network, let the data pass into reality faster. At present, the 3G data transfer rate can reach 2Mbps, in the 4G era can be 10Mbps to 20Mbps, or even the highest speed of 100Mbps per second transmission of wireless information, equivalent to 2009 the latest mobile phone transmission speed of about 10,000 times times.

And the popularity of smart phones, so that the mobile internet has a lot of loyal users. The number of smartphones in China will exceed the 100 million mark in 2012, up 94% from 54.1 million in 2011, according to IHS Isuppli. The rapidly increasing number of smartphone users has led to an explosion of applications.

The number of Android developers in the world reached 1.001 million in 2011, and the number of developers in the system is expected to soar to 2.208 million by 2012. In addition, 2012 global iphone App Store developer will reach 847,000, ipad App Store developer will reach 109,000.

From the domestic market, the current application of Chinese market innovation is very active, the application of the store to show an explosion of growth. According to the Ministry of Industry data, more than 160 application stores in China have downloaded up to 52 billion times, and many internet, telecom and terminal enterprises have developed proprietary application stores, while Third-party app stores have grown faster and have reached more than 120.

From Analysys International data show that 2006, China's mobile internet market size of 6.9 billion yuan, since then maintained more than 70% of the growth rate, 2010 market size as high as 68.2 billion yuan, 4 years between the increase of 10 times times. Analysys International Forecast, 2013, China Mobile Internet market scale will be as high as 320.4 billion yuan.

In order to get a slice of the booming mobile internet market, the mobile Web browser, as an Internet portal, has become a bridgehead for many companies to compete fiercely for. Because, mobile phone browser can not only through the home page and navigation to affect the portal site, search engine traffic, in the cloud era can also become a variety of internet applications of the aggregation carrier.

This is not a deliberate exaggeration. Software giant Microsoft, when it released IE9, claimed that browsers were the "arena" for all future Internet applications. Now, the advent of HTML5 technology has greatly enhanced the mobile browser biqing mobile Internet access position-it can improve the speed of web browsing, so that Web browsing more fluent, so that more accurate location services such as lbs ...

Multifaceted

At present, the domestic mobile browser market in addition to UCWeb, mobile China nets, dolphins and other professional browser manufacturers, the traditional internet giant will expand the business to this area, Tencent, Baidu, 360 and other enterprises in the integration of their traditional Internet resources, to kill into the mobile phone browser market.

The influx of competitors has plunged the market into a free-for-all. Last November, the browser battle between Tencent and UC made people appreciate the cruelty of competition. In this conflict, UC CEO Yu on Weibo, and abuse Tencent on the basis of unfair competition for the prosecution of Tencent.

In fact, the scramble for mobile browsers is as fierce as abroad. Google's Android version of Chrome, which was launched last year, is not only available in smartphones and tablets on the Android 4.0 system, but also as fast as the desktop version and adds some cosmetic features.

Enfodesk analysts in the advisory body, compared to other domestic mobile browser manufacturers, Google, whether in technology, channels, product lines, or in the user resources have a certain advantage, compared to other competitors on the Android platform, Google's power can not be belittled, Third-party browser market competition will be further enhanced.

However, the seemingly competitive mobile browser market, in the moment there is no absolute hegemony. Whether the first entrants to UC, or later Tencent, can not monopolize the market. Now, with the advent of HTML5 technology, all the people in the Bureau are at the same starting point.

It is understood that the current user's most commonly used mobile browser is QQ browser, UC Browser. Most of the other mobile phones have no clear market positioning with their own browsers.

Mobile Internet Research Center and Mobile China Network has done a survey, found that the mobile phone browser market, although compared to a few years ago has a greater development, but the user's mobile browser stickiness is not high. The main cause of this phenomenon is the current mobile phone browser homogeneity phenomenon is serious, lack of distinctive personality characteristics.

In the industry, the needs of mobile internet users have diversified and personalized characteristics, which determines the needs of the user's diversification needs to make accurate strategic judgments, and thus depth to meet the personalized needs of specific users, enhance their mobile browser stickiness, can really long-term biqing live mobile Internet portal.

In the 2G era, browser manufacturers to emphasize speed, does meet the network speed is slow when the user's special needs, but with the popularity of 3G networks, speed is no longer a bottleneck, some browsers lost the core competitiveness. To this end, some manufacturers began to seek to establish a new core competitiveness. such as Google's launch of the Chrome browser, the biggest feature is the synchronization function, mobile version can be seamlessly synchronized with the desktop version. Tencent announced a variety of "cloud" functions into its mobile phone QQ browser, highlighting the concept of cloud storage, hoping to convert users into their loyal fans.

Where is the breakthrough opportunity?

Where are the market opportunities for mobile browsers?

"Based on in-depth analysis of technology trends and user needs, I think business browsers will become a new blue ocean in mobile browsers and even mobile internet markets," he said. "Wanyong said," Who can cut into this market earlier, using new technology to meet the needs of business people, who can really biqing live mobile internet portal. ”

Surveys show that, from the user needs, the current entertainment applications and services in the mainstream, but does not mean that the demand for business services and applications do not have the opportunity to have an explosive growth in the future. Business people purchasing power is higher, the demand for mobile internet is more specific and stable, viscous will be higher, if the messy mobile phone browser market vertical subdivision, depth to meet the needs of this segment of the population, there will undoubtedly be a huge market potential.

In fact, mobile browsers are not only the gateway to mobile Internet, but also the platform of app aggregation. From the technical perspective, the development of HTML5 technology changed the original app pattern, make up for the client app bug, Web Web page app application will be more efficient and fast, users, whether it is browsing or mobile business operations will become more convenient.

Based on the huge market potential of business browsers, mobile China has developed a mobile browser that focuses on the business market. As the first market to "deeply meet the needs of business people mobile internet demand" mobile browser, the browser has convenient business, fast direct, collaborative sharing, security and stability of the four major features.

"In the industry's initiative, the two-dimensional code technology and mobile browser together, the realization of two-dimensional code fast access to the site, two-dimensional code will become the standard mobile browser, with a strong core and the leading cloud transcoding technology, to meet the business people with efficient access to mobile Internet, business applications to deal with the needs. "Wanyong said.

Industry believes that the current number of companies to enter the mobile phone browser market, market expansion and other aspects of the benefits, but also shows that they do not have a clear market planning, the future market differentiation and integration will inevitably.